You’ve set up your Shopify store. You’ve added products, invested in ads, and maybe even worked on SEO. But sales there are not that good as you expected, right?
You are not alone. This is something 80% of the new store owners face, and there are a ton of discussions on this online, like below:
Most owners face the same problem: the store isn’t optimised to convert visitors into buyers.
Here’s why your Shopify store isn’t selling and how to fix it, and not be depressed like Ziphart (we got you).
1. Your Product Pages Aren’t Convincing
Most shoppers decide within seconds whether to buy or leave. If your product page doesn’t showcase the product clearly and build trust, visitors leave without buying.
A well-optimised product page can significantly improve conversions, but if the page isn’t engaging or trustworthy, potential buyers will bounce.
Fix Checklist:
- Use 5–8 high-quality images per product
- Include lifestyle, close-up, and size reference shots
- Add a short demo video
- Optimize image sizes for faster loading
2. Your Copy Lists Features, Not Benefits
Shoppers care about how your product improves their life, not just its features. Product descriptions that read like a manufacturer’s list rarely convert.
Instead of “high-grade steel,” tell your customers that it won’t bend or break even under your heaviest lift. Shoppers need to see how the product solves their problem.
Fix Checklist:
- Translate every feature into a customer benefit
- Use clear, conversational language
- Keep paragraphs short and mobile-friendly
- Make it about the customer, not your brand
3. Weak or Missing Social Proof
79% of shoppers trust online reviews as much as personal recommendations. If your store hides reviews or only shows generic feedback, you lose trust immediately.
Customer reviews, ratings, and social proof can boost credibility and convince shoppers to complete the purchase.
Fix Checklist:
- Display star ratings near the title and price
- Include customer photos or videos in reviews
- Add “Verified purchase” badges
- Show a mix of positive and constructive reviews
4. Your Price Doesn’t Match Perceived Value
Listing a price without context leads to price comparisons and lost sales. Shoppers need to know why your product is worth the price.
If you only show a price and don’t explain the value, shoppers will always compare it to cheaper alternatives. Show them why your product is better.
Fix Checklist:
- Tell the story behind the product
- Highlight craftsmanship, materials, or sourcing
- Compare to inferior alternatives
- Use icons for quick USPs
5. Your Page Loads Too Slowly
Every extra second of load time can cut conversions by 7%. Shopify stores often bloat pages with oversized images or unnecessary apps.
Shoppers abandon sites that take too long to load. The faster your page loads, the higher your conversion rate.
Fix Checklist:
- Compress images using TinyPNG or Crush.pics
- Remove unused apps and scripts
- Aim for a load time under 3 seconds (Google PageSpeed Insights)
6. Your Call-To-Action Isn’t Clear or Urgent
If your “Add to Cart” button blends in or is below the fold, visitors may never click it. The CTA (call-to-action) must be visible, urgent, and persuasive.
Without a strong call to action, even the most optimized product page won’t convert. Make it easy for shoppers to take the next step.
Fix Checklist:
- Use a high-contrast, bold button color
- Make it sticky on mobile
- Add urgency like “Order in the next 3 hours for free shipping today”
- Test different CTA copy
Final Thoughts
Your Shopify store has traffic, but sales are low because critical conversion elements are missing or poorly implemented. Small, targeted improvements in product pages, copy, social proof, pricing, page speed, and CTAs can dramatically increase conversions.
Pro Tip:
Want to see exactly where your checkout process is leaking sales?
Run a free Shopify store audit today. In 60 seconds, you’ll get a breakdown of the key issues contributing to your cart abandonment and actionable fixes to recover those sales.