A Shopify newsletter is one of the most powerful ways to engage customers, keep them informed, and drive more sales. But to make the most out of your newsletters, you need the right tool. In this post, we’ll review the top newsletter apps for Shopify in 2025. These apps can help you automate your email marketing campaigns, personalize your messages, and increase sales.
Here are the best Shopify newsletter apps that can help take your store’s email marketing strategy to the next level:
1. Omnisend: Email Marketing & SMS
Why it’s chosen:
Omnisend is an all-in-one email, SMS, and push notification app, perfect for merchants looking for multi-channel engagement. If you want to reach your customers on email, mobile, and web, Omnisend is one of the best options.
Key Features:
- Multi-channel automation: email, SMS, and push notifications
- Pre-built email workflows for newsletters and promotions
- Advanced segmentation based on customer behavior
- Integration with over 100 apps for better targeting and personalization
Pros:
- Easy-to-use interface with drag-and-drop editor
- Omnichannel approach increases engagement
- Pre-built automation saves time
Cons:
- Higher pricing for larger lists
- Limited advanced reporting features for free plans
Pricing:
- Free plan available with limited features
- Paid plans start at $16/month
Reviews:
4.8/5 stars (2,785 reviews). Users love the multi-channel features and the ease of setup but note that advanced features are gated behind higher-tier plans.
2. Klaviyo: Email Marketing & SMS
Why it’s chosen:
Klaviyo is a premium email marketing tool known for its powerful segmentation and analytics. It’s a great option for merchants who need customized newsletters with personalized recommendations and advanced workflows.
Key Features:
- Highly advanced segmentation based on customer behavior and purchasing patterns
- Personalized email flows and product recommendations
- A/B testing for better optimization of email campaigns
- SMS integration for mobile engagement
Pros:
- Excellent segmentation and automation
- Robust reporting and analytics to track performance
- Seamless Shopify integration for product data and customer behavior
Cons:
- Can be complex for beginners
- Pricing can become high as your contact list grows
Pricing:
- Free for up to 250 contacts
- Paid plans start at $20/month
Reviews:
4.7/5 stars (2,542 reviews). Users appreciate its advanced features and detailed analytics but mention that it may take some time to learn.
3. Shopify Email
Why it’s chosen:
Shopify Email is the native email marketing solution built into the Shopify platform. It’s the simplest way to send newsletters, especially if you’re just starting out and want something easy-to-use with zero setup required.
Key Features:
- Pre-designed templates for newsletters
- Automatic email flows for cart abandonment and promotions
- Product integration from Shopify to include products directly in emails
- Real-time analytics to track campaign performance
Pros:
- Free for up to 2,500 emails/month
- Seamless integration with Shopify store data
- Great for beginners or small stores
Cons:
- Lacks advanced features like segmentation and multi-channel support
- Basic reporting and fewer customization options
Pricing:
- Free for up to 2,500 emails/month
- Paid plans start at $9/month
Reviews:
4.7/5 stars (2,229 reviews). It’s highly rated for simplicity and ease of use, but advanced users may feel limited by the features.
4. Trustoo Pop-ups, Email Popups
Why it’s chosen:
Trustoo is a pop-up and newsletter-focused app that helps Shopify store owners grow their email and SMS lists using pop-up forms, exit-intent popups, and spin-to-win campaigns. It’s perfect for stores looking to build their list without technical hassles.
Key Features:
- Email and SMS pop-ups for list building
- Exit-intent popups to capture leaving customers
- Spin the wheel and discount pop-ups to incentivize sign-ups
- Fully customizable pop-ups to match your store’s branding
Pros:
- Simple setup with no coding required
- Customizable designs for pop-ups and forms
- Great for list building with pop-ups and exit-intent offers
Cons:
- Limited advanced analytics compared to other apps
- The free plan comes with basic features
Pricing:
- Free plan available
- Paid plans start at $15/month
Reviews:
5.0/5 stars (7,108 reviews). Users rave about its ease of use, customizable pop-ups, and the increase in sign-ups. However, some users have reported issues with performance glitches during high traffic periods.
5. Seguno: Email Marketing
Why it’s chosen:
Seguno is a Shopify-exclusive email marketing app designed to work seamlessly with Shopify stores. It’s perfect for merchants looking for a simple, straightforward tool to send targeted newsletters and promotions.
Key Features:
- Email automation for newsletters, promotions, and cart recovery
- Customizable email templates
- Easy integration with Shopify products
- Built-in analytics for tracking open rates and conversions
Pros:
- Simple interface that integrates directly with Shopify
- Affordable pricing for small businesses
- Quick to set up and start sending newsletters
Cons:
- Lacks advanced segmentation options
- No multi-channel support (only email)
Pricing:
- Free plan available for up to 250 emails/month
- Paid plans start at $10/month
Reviews:
4.8/5 stars (673 reviews). Users appreciate the simplicity and easy integration with Shopify but note that it lacks advanced segmentation and automation.
How to Choose the Right Shopify Newsletter App for You
When choosing the best app for your Shopify store’s newsletter campaigns, consider the following:
- Store Size and Complexity
- Small stores will find Shopify Email or Seguno to be simple and cost-effective.
- Growing stores might need the advanced features of Klaviyo or Omnisend.
- Email List Size
- Large lists will benefit from apps like Klaviyo or Omnisend, which can handle higher volumes efficiently.
- Feature Requirements
- If you need pop-ups to grow your email list, apps like Privy or Trustoo are great.
- For multi-channel marketing, consider Omnisend or Klaviyo.
- Budget
- If you’re on a tight budget, Shopify Email or Privy offers free plans with core features.
Conclusion
A well-executed newsletter is essential for growing your Shopify store’s customer base, nurturing leads, and driving sales. With the right app, you can automate your campaigns, personalize emails, and maximize customer engagement.
If you need help optimizing your Shopify store for conversions, check out the FixMyStore audit. It’s a $99 one-time audit that gives you actionable insights to boost your sales and conversions.