Every Shopify store owner has faced this problem: a customer adds products to the cart, gets excited, and… never completes the purchase.
Abandoned carts are the single biggest source of lost revenue for online stores. According to research from Baymard Institute:
- 69.57% of online shopping carts are abandoned on average
- 63% of shoppers abandon carts because of unexpected costs
- 56% abandon due to complicated checkout processes
Recovering even a fraction of these carts can significantly boost revenue without increasing traffic. That’s where abandoned cart email apps come in.
In this guide, I’ll walk you through the top apps for Shopify, why they stand out, their pros/cons, pricing, and how to implement them effectively.
1. PushOwl / Brevo: Email, Push, SMS
Why it’s chosen:
PushOwl is a multi-channel marketing app designed for Shopify stores to recover abandoned carts using email, push notifications, and SMS. It’s highly rated for its ease of use and effectiveness in increasing recovery rates.
Features:
- Abandoned cart email automation
- Web push notifications for cart recovery
- SMS notifications
- Advanced analytics and reporting
Pros:
- Multi-channel approach improves recovery rates
- Easy setup and Shopify integration
- Supports automation and segmentation
Cons:
- Push notifications may require user opt-in
- SMS features can become costly with large subscriber lists
Pricing: Free plan available; paid plans start at $29/month
Reviews: 4.8/5 stars (1,555 reviews)
2. Abandoned Cart Email Marketing by Uppush
Why it’s chosen:
This app is laser-focused on abandoned cart emails, making it a lightweight, effective solution for merchants who just need email-based recovery.
Features:
- Automatic abandoned cart emails
- Customizable email templates
- Discount and incentive integration
- Analytics for tracking recovery rates
Pros:
- Highly focused and simple to use
- Quick setup with ready-to-use email templates
- Supports coupon codes and incentives
Cons:
- Only email-based (no SMS or push)
- Limited advanced automation
Pricing: Free plan available; paid plans start at $19/month
Reviews: 4.9/5 stars (109 reviews)
3. WhatsApp Chat & Abandoned Cart by Bitspeed
Why it’s chosen:
WhatsApp is a highly engaging channel in regions like India, UAE, and Europe. This app lets you recover abandoned carts through WhatsApp messages, boosting conversions from chat-friendly customers.
Features:
- Automated WhatsApp cart recovery messages
- Broadcast messages and updates
- Simple dashboard for tracking messages
Pros:
- High engagement rates on WhatsApp
- Free plan available
- Easy to integrate with Shopify
Cons:
- Limited to WhatsApp channel
- Some regions require local number compliance
Pricing: Free plan available; paid plans vary
Reviews: 4.9/5 stars (258 reviews)
4. Wiz AI Abandoned Cart Recovery
Why it’s chosen:
Wiz AI is an AI-powered solution that predicts the likelihood of cart abandonment and sends automated recovery messages across email and pop-ups.
Features:
- AI-powered abandoned cart detection
- Automated email and pop-up reminders
- Conversion tracking and reporting
- Simple setup
Pros:
- AI-driven automation improves recovery
- Easy-to-use interface
- Supports both email and pop-ups
Cons:
- AI recommendations may require tuning for best results
- Limited multi-channel options
Pricing: Free plan available; paid plans start at $29/month
Reviews: 5.0/5 stars (108 reviews)
5. Cartly Abandoned Cart Recovery
Why it’s chosen:
Cartly is another email-focused cart recovery tool with a reputation for simplicity and effectiveness, especially for small to medium stores.
Features:
- Abandoned checkout email pop-ups
- Quick setup (recover carts within 24h)
- Built-in analytics
Pros:
- Fast implementation
- Simple dashboard for tracking performance
- Free plan available
Cons:
- Limited to email recovery only
- Fewer automation and segmentation features
Pricing: Free plan available; paid plans start at $19/month
Reviews: 4.9/5 stars (243 reviews)
How We Ranked These Apps
We analysed the apps based on:
- Effectiveness in recovering abandoned carts
- Ease of setup and use for Shopify merchants
- Multi-channel support (Email, SMS, Push, WhatsApp)
- Automation and personalization features
- Pricing and value for money
Apps like PushOwl and Wiz AI excel for merchants looking for multi-channel recovery with AI automation, while Cartly and Abandoned Cart Email Marketing by SpurIT are ideal for those who prefer simple, email-only solutions.
How Much Revenue Can You Recover?
Let’s put this into perspective:
- Average Shopify store traffic: 1,000 visitors/month
- Conversion rate without recovery: 2%
- Average order value: $50
- Abandoned cart rate: 70%
Without recovery:
- Monthly sales: 1,000 × 2% × $50 = $1,000
With abandoned cart recovery (20% recovery of abandoned carts):
- Additional revenue: 1,000 × 70% × 20% × $50 = $700
Total revenue: $1,700 → 70% increase
Even small improvements in abandoned cart recovery can have a huge impact on revenue.
Conclusion
Abandoned cart recovery is one of the fastest ways to increase Shopify revenue without additional ad spend. The right app depends on:
- Store size and traffic
- Target audience (mobile vs desktop, email vs social)
- Level of automation needed
For small stores, Abandonment Protector or PushOwl is enough. Growing stores with more complex needs should consider Klaviyo or Omnisend.
If you want to go a step further and identify why your customers are abandoning carts, the apps alone aren’t enough.
That’s where a full store audit comes in: FixMyStore.com provides a $99 one-time audit with actionable recommendations, screenshots, and app suggestions to increase your Shopify store revenue.