A/B: Product and Price Testing vs Shogun ‑ A/B Testingfor Shopify (2026)
In 2026, merchants seeking A/B testing solutions on Shopify have options like 'A/B: Product and Price Testing' and 'Shogun - A/B Testing'. 'A/B: Product and Price Testing' positions itself as an easy-to-use A/B testing platform emphasizing speed and minimal impact on website load time, drawing comparisons to established tools like Google Optimize. It targets merchants who are concerned about site speed and want a simple, code-free setup. 'Shogun - A/B Testing' takes a broader approach, emphasizing comprehensive conversion rate optimization across themes, templates, pages, and prices. It seems to cater to merchants looking for more advanced testing capabilities, including audience segmentation and storewide theme testing.
At a Glance
A/B: Product and Price Testing
17 reviews
Shogun ‑ A/B Testing
12 reviews
Detailed Overview
A/B: Product and Price Testing
A/B testing Product Page & Pricing platform for stores to maximize website conversion rates & sales.
Key Features
- Maximize Store Sales, Conversion Rates, and Profitability by A/B Testing
- Site Speed is Important. Designed to Minimize Impact on Website Load Time.
- Intuitive Reporting & Powerful Analytics to Understand How to Improve your Site
- Create Tests Without Coding and Without a Statistics Degree. Set up in Minutes.
- Don't Leave Money on the Table - Traffic is Expensive to Acquire. Get Trident AB
Shogun ‑ A/B Testing
Maximize Profits with Smarter A/B Testing: Themes, Templates, Pages, Prices and More.
Key Features
- Page and Template Tests – Create variants for important pages and templates
- Theme Testing – Run storewide tests to optimize branding, UX and site flows
- Price Testing- Test different product prices to optimize your revenue and profit
- Audience Segmentation – Segment based on location, customer behavior and more
- Goals & Analytics – Set goals for key metrics like conversion rate
Feature Comparison
| Rating | 0/5 | 5/5 |
Rating A/B: Product and Price Testing0/5 Shogun ‑ A/B Testing5/5 | ||
| Reviews | 17 | 12 |
Reviews A/B: Product and Price Testing17 Shogun ‑ A/B Testing12 | ||
| Ease of Use | Emphasis on code-free setup. | Uses Shopify's native editor. |
Ease of Use A/B: Product and Price TestingEmphasis on code-free setup. Shogun ‑ A/B TestingUses Shopify's native editor. | ||
| Site Speed Impact | Designed to minimize impact. | Not explicitly mentioned, likely varies by test complexity. |
Site Speed Impact A/B: Product and Price TestingDesigned to minimize impact. Shogun ‑ A/B TestingNot explicitly mentioned, likely varies by test complexity. | ||
| Testing Scope | Product pages, pricing, copywriting, images, layouts. | Pages, sections, elements, product prices, themes, templates. |
Testing Scope A/B: Product and Price TestingProduct pages, pricing, copywriting, images, layouts. Shogun ‑ A/B TestingPages, sections, elements, product prices, themes, templates. | ||
| Audience Segmentation | Not mentioned | Yes, based on location, behavior, etc. |
Audience Segmentation A/B: Product and Price TestingNot mentioned Shogun ‑ A/B TestingYes, based on location, behavior, etc. | ||
| Reporting & Analytics | Intuitive reporting & powerful analytics. | Goals & Analytics for key metrics. |
Reporting & Analytics A/B: Product and Price TestingIntuitive reporting & powerful analytics. Shogun ‑ A/B TestingGoals & Analytics for key metrics. | ||
| Target Merchant | Merchants prioritizing ease of use and site speed | Merchants needing extensive testing capabilities and audience segmentation |
Target Merchant A/B: Product and Price TestingMerchants prioritizing ease of use and site speed Shogun ‑ A/B TestingMerchants needing extensive testing capabilities and audience segmentation | ||
Our Verdict
Given the significant rating disparity and the difference in feature scope, 'Shogun - A/B Testing' appears to be the stronger choice for most merchants in 2026. Its comprehensive testing capabilities, including theme-wide tests and audience segmentation, offer more flexibility and potentially higher ROI. However, merchants with extremely limited technical skills or those who are hyper-focused on minimizing any potential site slowdown, might consider 'A/B: Product and Price Testing', but should heavily scrutinize the app given the lack of positive reviews and the potentially limited feature set, and perhaps look for alternative solutions before committing. The zero rating suggests significant problems for the app.
Common Questions
Which app is easier to use for beginners?
'A/B: Product and Price Testing' emphasizes ease of use and code-free setup, making it potentially more beginner-friendly initially. However, 'Shogun - A/B Testing' integrates with Shopify's native editor, which many merchants will already be familiar with.
Which app is better for testing entire theme changes?
'Shogun - A/B Testing' specifically mentions theme testing as a key feature. 'A/B: Product and Price Testing' does not offer this capability.
Which app offers audience segmentation?
'Shogun - A/B Testing' provides audience segmentation based on factors like location and customer behavior. 'A/B: Product and Price Testing' does not explicitly mention this feature.
Which app focuses more on page load speed?
'A/B: Product and Price Testing' highlights its minimal impact on website load time as a key benefit. While site speed is important for any A/B testing tool, 'Shogun - A/B Testing' does not explicitly emphasize it in its description.
Which app has better user reviews?
'Shogun - A/B Testing' has a 5/5 rating based on 12 reviews, indicating positive user experiences. 'A/B: Product and Price Testing' has a 0/5 rating based on 17 reviews, signalling significant user issues.
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