In 2026, A/B: Product and Price Testing and SupaEasy: AI Functions creator address very different needs within the Shopify ecosystem, despite both falling under the 'Operations' category. A/B: Product and Price Testing positions itself as a conversion rate optimization tool, allowing merchants to test different product page elements and pricing strategies without coding. It aims to increase sales and profitability by identifying high-converting variations, drawing parallels to established A/B testing platforms like Google Optimize. However, its very low rating and small number of reviews raises concerns about reliability. SupaEasy: AI Functions creator, on the other hand, focuses on advanced checkout customization. It helps merchants, especially those migrating from deprecated Script Editor, to create and manage functions for discounts, shipping, payment, and validation using AI. This opens up a higher level of control and personalization for Shopify checkout processes, and the app has a very positive rating and a significant number of reviews. It targets merchants seeking to enhance the functionality of their store beyond standard settings, with or without code.
17 reviews
162 reviews
A/B testing Product Page & Pricing platform for stores to maximize website conversion rates & sales.
Generate discounts, shipping, payment & validation functions. ShopTank winner at Editions 25.
| Rating | 0/5 | 5/5 |
Rating A/B: Product and Price Testing0/5 SupaEasy: AI Functions creator5/5 | ||
| Reviews | 17 | 162 |
Reviews A/B: Product and Price Testing17 SupaEasy: AI Functions creator162 | ||
| Primary Function | A/B Testing Product Pages & Pricing | AI-powered Shopify Function Generation |
Primary Function A/B: Product and Price TestingA/B Testing Product Pages & Pricing SupaEasy: AI Functions creatorAI-powered Shopify Function Generation | ||
| Target Merchant | Merchants Seeking Conversion Optimization | Merchants Needing Advanced Checkout Customization |
Target Merchant A/B: Product and Price TestingMerchants Seeking Conversion Optimization SupaEasy: AI Functions creatorMerchants Needing Advanced Checkout Customization | ||
| Coding Required | No Coding Required | No Coding Required (AI Assisted) |
Coding Required A/B: Product and Price TestingNo Coding Required SupaEasy: AI Functions creatorNo Coding Required (AI Assisted) | ||
| Key Benefit | Increase Conversion Rates & Sales | Full Control of Checkout Customization |
Key Benefit A/B: Product and Price TestingIncrease Conversion Rates & Sales SupaEasy: AI Functions creatorFull Control of Checkout Customization | ||
| Shopify Plan Compatibility | Not Specified | All Shopify Plans |
Shopify Plan Compatibility A/B: Product and Price TestingNot Specified SupaEasy: AI Functions creatorAll Shopify Plans | ||
| Ease of Use | Set up in Minutes | Supa Easy |
Ease of Use A/B: Product and Price TestingSet up in Minutes SupaEasy: AI Functions creatorSupa Easy | ||
For merchants primarily focused on conversion rate optimization and A/B testing product pages and pricing, A/B: Product and Price Testing *should* be a contender. However, the 0/5 rating and very few reviews are extremely concerning and should be investigated before considering this app. SupaEasy: AI Functions creator offers advanced control over checkout processes and is designed for merchants needing more advanced functionality than standard Shopify settings allow.
Given the high rating, positive reviews, and its focus on providing advanced checkout customization without requiring extensive coding knowledge, SupaEasy is the stronger recommendation for merchants seeking to enhance their checkout process with custom discounts, shipping, and payment options. However, for an A/B testing app with higher reviews and rating is definitely recommended.
A/B: Product and Price Testing is specifically designed for A/B testing, which directly aims to improve conversion rates. However, proceed with caution given the extremely poor rating. SupaEasy could indirectly improve conversion through optimized checkout flows.
Both apps advertise ease of use and claim to not require coding skills. SupaEasy leverages AI to generate functions, which might make it more accessible for users who are less technically inclined.
While both can be used by Shopify Plus merchants, SupaEasy directly addresses merchants migrating from the deprecated Script Editor, which was primarily a Shopify Plus feature. A/B testing can benefit any Shopify plan.
A/B: Product and Price Testing focuses on the customer-facing front-end via A/B testing product page layouts, imagery, and copywriting. SupaEasy primarily affects the checkout experience, which is part of the user experience but is more functionally oriented.
A/B: Product and Price Testing's description claims to use Shopify's existing code-base, suggesting it's not directly reliant on deprecated scripts. However, given the age of the app and poor rating, its claims should be verified if possible.
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