Abandoned Cart Email Marketing vs Orderly Emails ‑ Templates Appfor Shopify (2026)
Abandoned Cart Email Marketing (Uppush) and Orderly Emails - Templates App both address abandoned cart recovery, but their approaches differ significantly. Uppush aims to be a comprehensive email marketing and web push suite, offering features like advanced abandoned cart recovery, popups, spin wheels, and segmentation. It seeks to grow subscriber lists and convert visitors with a multi-faceted approach, emphasizing cost-effectiveness. Orderly Emails, conversely, focuses exclusively on enhancing the visual appeal and functionality of Shopify's native email notifications. It allows merchants to easily customize email templates with their brand elements and add features like product recommendations and discounts. The core difference lies in scope: Uppush offers a broader marketing platform including abandoned cart recovery, while Orderly Emails is a template customization tool to improve the appearance and features of existing Shopify notification emails. Uppush's target audience is likely smaller businesses that need a comprehensive, affordable marketing solution encompassing subscriber acquisition and automation. Orderly Emails caters to businesses of all sizes that prioritize branding and want to improve the look and effectiveness of their transactional emails without extensive design or coding knowledge.
At a Glance
Abandoned Cart Email Marketing
108 reviews
Orderly Emails ‑ Templates App
512 reviews
Detailed Overview
Abandoned Cart Email Marketing
Grow faster at lower cost with Uppush email marketing and web push. Minimal cost, maximum efficiency
Key Features
- Advanced Abandoned Cart & Abandoned Checkout Recovery. Integrated Shopify Flow
- Keep & Sync with Shopify data: tags, discounts, customers, marketing activities
- Smart automation: back in stock, price drop, welcome, track shipping and more
- Drag-and-drop email builder. Easy add opt-in popup and spin wheel to the store
- High-targeted campaigns with segmentation based on historical and real-time data
Orderly Emails ‑ Templates App
Customizable, branded email templates for your store. Upgrade your email marketing & order emails.
Key Features
- Upgrade your email marketing with beautiful, branded email templates for Shopify
- Add logos, colors and fonts to your email templates with The Magic Designer
- Sell more by adding discounts, product recommendations & upsells to your emails
- Multi-currency emails, quick translation & country settings are all supported
- Email marketing made easy: No coding or design skills needed for quick results!
Feature Comparison
| Rating | 4.9/5 | 4.9/5 |
Rating Abandoned Cart Email Marketing4.9/5 Orderly Emails ‑ Templates App4.9/5 | ||
| Reviews | 108 | 512 |
Reviews Abandoned Cart Email Marketing108 Orderly Emails ‑ Templates App512 | ||
| Core Functionality | Full-featured email & web push marketing platform | Shopify email template customization |
Core Functionality Abandoned Cart Email MarketingFull-featured email & web push marketing platform Orderly Emails ‑ Templates AppShopify email template customization | ||
| Abandoned Cart Recovery | Advanced, automated recovery system within a wider platform | Customizable abandoned cart email template |
Abandoned Cart Recovery Abandoned Cart Email MarketingAdvanced, automated recovery system within a wider platform Orderly Emails ‑ Templates AppCustomizable abandoned cart email template | ||
| Ease of Use | Drag-and-drop email builder, easy opt-in popup & spin wheel | No coding or design skills needed |
Ease of Use Abandoned Cart Email MarketingDrag-and-drop email builder, easy opt-in popup & spin wheel Orderly Emails ‑ Templates AppNo coding or design skills needed | ||
| Value Proposition | Grow faster at lower cost with email marketing and web push | Upgrade your email marketing & order emails |
Value Proposition Abandoned Cart Email MarketingGrow faster at lower cost with email marketing and web push Orderly Emails ‑ Templates AppUpgrade your email marketing & order emails | ||
| Target Merchant | Businesses needing a comprehensive, budget-friendly marketing solution | Businesses prioritizing branded and effective transactional emails |
Target Merchant Abandoned Cart Email MarketingBusinesses needing a comprehensive, budget-friendly marketing solution Orderly Emails ‑ Templates AppBusinesses prioritizing branded and effective transactional emails | ||
| Additional Features | Popups, spin wheels, segmentation, Shopify Flow integration | Product recommendations, multi-currency support |
Additional Features Abandoned Cart Email MarketingPopups, spin wheels, segmentation, Shopify Flow integration Orderly Emails ‑ Templates AppProduct recommendations, multi-currency support | ||
Our Verdict
For merchants seeking a complete marketing suite, including abandoned cart recovery, subscriber acquisition tools (popups, spin wheels), and advanced automation features, Abandoned Cart Email Marketing (Uppush) is the better choice, especially if budget is a primary concern. Its integrated Shopify Flow and segmentation capabilities provide a more robust platform for growth.
However, if the primary goal is to enhance the branding and visual appeal of standard Shopify email notifications, including abandoned cart emails, Orderly Emails is the superior option. Its focus on easy template customization and added sales features within those templates (discounts, recommendations) makes it ideal for merchants who are happy with their existing marketing platform but want to improve the effectiveness of their transactional emails. A merchant might even use both: a separate email marketing platform *and* Orderly Emails to beautify Shopify's default emails.
Common Questions
Which app is easier to use for beginners?
Orderly Emails is likely easier for absolute beginners as it focuses solely on template customization, requiring no coding or design skills. Abandoned Cart Email Marketing, while offering a drag-and-drop builder, has a wider feature set, potentially leading to a steeper learning curve for some users.
Which app provides more comprehensive marketing features?
Abandoned Cart Email Marketing offers a more comprehensive suite of marketing features beyond just abandoned cart recovery, including web push notifications, popups, spin wheels for subscriber acquisition, and advanced segmentation. Orderly Emails focuses primarily on improving the appearance and effectiveness of existing Shopify email notifications.
Which app is better for branding?
Orderly Emails excels at branding since it focuses on customizable email templates, allowing merchants to add logos, colors, and fonts to their email notifications. Abandoned Cart Email Marketing allows for branding within its emails but provides a broader range of marketing functionalities.
Which app is more affordable?
The provided descriptions suggest Abandoned Cart Email Marketing positions itself as being more cost-effective. Without specific pricing information for either app in 2026, this claim is impossible to definitively confirm. However, the description heavily emphasizes "unbeatable price" and "minimal cost, maximum efficiency."
Can Orderly Emails replace a dedicated email marketing platform?
No, Orderly Emails cannot replace a dedicated email marketing platform. It enhances Shopify's native email notifications but doesn't offer features like advanced segmentation, campaign management, or list building found in dedicated platforms like Abandoned Cart Email Marketing.
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