ABConvert: A/B Testing vs Redirect Hero ‑ Fix 404 linksfor Shopify (2026)
ABConvert: A/B Testing and Redirect Hero serve entirely different purposes within Shopify site optimization. ABConvert is a comprehensive A/B testing tool designed to enhance conversion rates and increase profits through experimentation with pricing, shipping, product page elements, and themes. It targets merchants actively seeking to optimize their store performance using data-driven decisions. Redirect Hero, on the other hand, focuses on a single, critical aspect of site health: managing 404 errors and broken links. While both apps fall under the broader category of 'Site optimization - Other,' their functionalities are distinct. ABConvert emphasizes proactive improvement and growth, offering features like real-time analytics and traffic splitting. Redirect Hero takes a reactive approach, ensuring a seamless user experience by addressing technical issues arising from broken links. The choice between the two depends heavily on the merchant's immediate needs: growth-focused experimentation or technical site maintenance.
At a Glance
ABConvert: A/B Testing
64 reviews
Redirect Hero ‑ Fix 404 links
104 reviews
Detailed Overview
ABConvert: A/B Testing
Easily run price tests and A/B test shipping, templates, and themes for CRO and boosting profits.
Key Features
- A/B Tests: Prices, Shipping Rates & Product Content/Template/Theme & Checkout
- Free Shipping Thresholds & Flat Rate Experiments: To maximize your AOV & CVR
- LIVE Traffic Splitting: Real-time split test results with low speed impacts
- Price Tests: Displays different price based on UTM sources or by country
- Analytics: Monitor results in real-time to determine statistical significance
Feature Comparison
| Rating | 4.8/5 | 5/5 |
Rating ABConvert: A/B Testing4.8/5 Redirect Hero ‑ Fix 404 links5/5 | ||
| Reviews | 64 | 104 |
Reviews ABConvert: A/B Testing64 Redirect Hero ‑ Fix 404 links104 | ||
| Primary Function | A/B Testing for CRO | Fixing 404 Errors |
Primary Function ABConvert: A/B TestingA/B Testing for CRO Redirect Hero ‑ Fix 404 linksFixing 404 Errors | ||
| Target Merchant | Growth-focused; Actively optimizing conversion rates | Any merchant needing to maintain site health and SEO |
Target Merchant ABConvert: A/B TestingGrowth-focused; Actively optimizing conversion rates Redirect Hero ‑ Fix 404 linksAny merchant needing to maintain site health and SEO | ||
| Key Features | Price testing, Shipping A/B tests, Theme A/B tests, Real-time analytics | Unknown from provided data, implied to be 404 management |
Key Features ABConvert: A/B TestingPrice testing, Shipping A/B tests, Theme A/B tests, Real-time analytics Redirect Hero ‑ Fix 404 linksUnknown from provided data, implied to be 404 management | ||
| Value Proposition | Increased profits and conversion rates | Improved user experience and SEO |
Value Proposition ABConvert: A/B TestingIncreased profits and conversion rates Redirect Hero ‑ Fix 404 linksImproved user experience and SEO | ||
| Complexity | Potentially complex, requiring strategic planning of A/B tests | Likely simpler, focusing on a more direct technical problem |
Complexity ABConvert: A/B TestingPotentially complex, requiring strategic planning of A/B tests Redirect Hero ‑ Fix 404 linksLikely simpler, focusing on a more direct technical problem | ||
Our Verdict
For merchants primarily concerned with optimizing their conversion rates and increasing profits through A/B testing, ABConvert: A/B Testing is the clear choice. Its features, specifically focused on price testing, shipping experimentation, and theme optimization, provide the tools needed for data-driven decision-making. However, any store experiencing frequent broken links or 404 errors and wanting to proactively address potential SEO issues and improve user experience will find Redirect Hero essential.
While Redirect Hero may seem less 'glamorous,' a smooth, error-free site is foundational for any e-commerce success. If resources permit, using both apps to complement each other would provide a comprehensive strategy covering both technical site health and continuous conversion rate optimization. Prioritize based on immediate business needs; addressing critical errors first, followed by growth initiatives.
Common Questions
What is the difference between ABConvert and Redirect Hero?
ABConvert helps improve your conversion rate through A/B testing. Redirect Hero fixes broken links on your site.
Which app is easier to use?
Without specific details on Redirect Hero, it's reasonable to assume fixing broken links is simpler than strategically planning and analyzing A/B tests with ABConvert.
Does ABConvert fix broken links?
No, ABConvert does not directly fix broken links. It focuses on testing different elements of your store to improve conversion rates.
Can Redirect Hero improve my conversion rate?
Indirectly. By fixing broken links, Redirect Hero improves the user experience, which *can* lead to increased conversions, but not directly.
If I have a limited budget, which app should I choose?
If you have significant 404 errors impacting user experience and SEO, prioritize Redirect Hero first. If your site is relatively error-free, focus on optimizing your store's performance with ABConvert.
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