Admetrics Data Studio and EZ Exporter - Data Exports both cater to the analytics category on Shopify, but their functionalities and target audiences differ significantly. Admetrics focuses on providing AI-driven marketing analytics, particularly for paid advertising, aiming to optimize ad spend and improve ROAS. It emphasizes privacy compliance and a unified dashboard with advanced metrics. In contrast, EZ Exporter is geared towards customizable and automated data exports of various Shopify data types, such as orders, products, and customers. It excels in facilitating data transfer to external systems and creating custom reports for diverse business needs.
15 reviews
96 reviews
AI-based marketing analytics to scale ads profitably
Customize and automate data exports. Export orders, products, & more to a custom CSV/Excel file.
| Rating | 5/5 | 5/5 |
Rating Admetrics Data Studio5/5 EZ Exporter ‑ Data Exports5/5 | ||
| Reviews | 15 | 96 |
Reviews Admetrics Data Studio15 EZ Exporter ‑ Data Exports96 | ||
| Focus | AI-driven Marketing Analytics (Ads) | Customizable Data Exports |
Focus Admetrics Data StudioAI-driven Marketing Analytics (Ads) EZ Exporter ‑ Data ExportsCustomizable Data Exports | ||
| Key Feature | AI-based Predictive Audiences | Scheduled Exports to Multiple Destinations |
Key Feature Admetrics Data StudioAI-based Predictive Audiences EZ Exporter ‑ Data ExportsScheduled Exports to Multiple Destinations | ||
| Target Merchant | Merchants heavily reliant on paid advertising | Merchants needing to integrate Shopify data with external systems |
Target Merchant Admetrics Data StudioMerchants heavily reliant on paid advertising EZ Exporter ‑ Data ExportsMerchants needing to integrate Shopify data with external systems | ||
| Value Proposition | Improved ad performance and privacy compliance | Data accessibility and streamlined reporting |
Value Proposition Admetrics Data StudioImproved ad performance and privacy compliance EZ Exporter ‑ Data ExportsData accessibility and streamlined reporting | ||
| Data Emphasis | Ad performance metrics (ROAS, CAC) | Order, product, and customer data |
Data Emphasis Admetrics Data StudioAd performance metrics (ROAS, CAC) EZ Exporter ‑ Data ExportsOrder, product, and customer data | ||
| Integration | S2S integration with Meta | Exports to FTP, SFTP, Google Sheets, etc. |
Integration Admetrics Data StudioS2S integration with Meta EZ Exporter ‑ Data ExportsExports to FTP, SFTP, Google Sheets, etc. | ||
Admetrics Data Studio is the clear choice for merchants seeking in-depth analysis and optimization of their marketing campaigns, especially those using paid advertising channels like Meta. Its AI-powered insights and privacy-compliant tracking are particularly valuable. EZ Exporter - Data Exports, however, is better suited for merchants needing to regularly export data from Shopify for integration with other systems, such as ERPs or 3PLs. If your primary need is to move Shopify data elsewhere in a structured format, EZ Exporter is the superior solution.
Admetrics focuses on the customer journey in relation to ad performance, providing insights for ad optimization. EZ Exporter can export customer data for external analysis but does not offer built-in behavioral analysis.
Admetrics explicitly states it is 100% GDPR and CCPA compliant with its tracking and attribution. EZ Exporter's compliance would depend on how the exported data is handled subsequently.
EZ Exporter can create product feeds in CSV or Excel format suitable for importing into Google Shopping. Admetrics does not offer this functionality directly.
This is subjective, but EZ Exporter's focus on data exports may be more straightforward for users familiar with data formats and external systems. Admetrics, with its AI insights and complex metrics, might have a steeper learning curve.
Admetrics aims to increase sales indirectly by improving ad performance. EZ Exporter's impact on sales is more indirect, by streamlining operations and improving data access.
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