Admetrics Data Studio and Grapevine Post Purchase Survey are both Shopify apps in the Analytics category, but they serve very different purposes. Admetrics is a marketing analytics platform focused on unifying paid and organic traffic data to improve ad performance through AI-driven insights and privacy-compliant tracking. Its strength lies in providing detailed ad-level metrics and predictive audiences for retargeting. It's aimed at merchants who are actively managing paid advertising campaigns across multiple channels and need advanced attribution and optimization tools. Grapevine Post Purchase Survey, on the other hand, centers around collecting customer feedback through various survey types, including post-purchase, NPS, and CSAT. Its key strength is offering unlimited survey responses at a fixed price, making it attractive to merchants needing high-volume customer feedback. It emphasizes understanding customer experience and improving marketing decisions based on direct customer input. While Admetrics focuses on data *about* ads, Grapevine concentrates on data *from* customers. Grapevine is aimed at merchants who want to deeply understand customer motivations and improve customer experience, especially those who don't want to be constrained by usage limits.
15 reviews
142 reviews
AI-based marketing analytics to scale ads profitably
Post purchase, on-site, email & NPS surveys with unlimited responses for customer insights at scale
| Rating | 5/5 | 5/5 |
Rating Admetrics Data Studio5/5 Grapevine Post Purchase Survey5/5 | ||
| Reviews | 15 | 142 |
Reviews Admetrics Data Studio15 Grapevine Post Purchase Survey142 | ||
| Focus | Marketing Analytics & Ad Optimization | Customer Feedback & Surveys |
Focus Admetrics Data StudioMarketing Analytics & Ad Optimization Grapevine Post Purchase SurveyCustomer Feedback & Surveys | ||
| Data Source | Paid & Organic Traffic Sources | Customer Survey Responses |
Data Source Admetrics Data StudioPaid & Organic Traffic Sources Grapevine Post Purchase SurveyCustomer Survey Responses | ||
| Key Benefit | AI-based insights to improve ad performance | Unlimited survey responses for customer insights at scale |
Key Benefit Admetrics Data StudioAI-based insights to improve ad performance Grapevine Post Purchase SurveyUnlimited survey responses for customer insights at scale | ||
| Compliance | GDPR & CCPA Compliant | Not explicitly mentioned |
Compliance Admetrics Data StudioGDPR & CCPA Compliant Grapevine Post Purchase SurveyNot explicitly mentioned | ||
| Merchant Type | Merchants heavily reliant on paid advertising | Merchants focused on customer experience and retention |
Merchant Type Admetrics Data StudioMerchants heavily reliant on paid advertising Grapevine Post Purchase SurveyMerchants focused on customer experience and retention | ||
| Pricing Model | Not specified, likely tiered based on usage/features | Fixed price, unlimited responses |
Pricing Model Admetrics Data StudioNot specified, likely tiered based on usage/features Grapevine Post Purchase SurveyFixed price, unlimited responses | ||
| Integration Focus | S2S integration with Meta | Shopify Flow, Klaviyo, GA4, Google Sheets |
Integration Focus Admetrics Data StudioS2S integration with Meta Grapevine Post Purchase SurveyShopify Flow, Klaviyo, GA4, Google Sheets | ||
The best choice between Admetrics Data Studio and Grapevine Post Purchase Survey depends heavily on the merchant's primary needs. If the merchant's priority is optimizing paid advertising campaigns across multiple channels and improving ROAS, Admetrics Data Studio is the clear choice due to its focus on marketing analytics, AI-based insights, and privacy-compliant tracking. Its strength is in giving actionable insights to improve ad performance.
However, if the merchant's goal is to deeply understand customer motivations, improve customer experience, and collect high volumes of customer feedback without worrying about usage limits, Grapevine Post Purchase Survey is the better option. Grapevine's unlimited survey responses and integrations with popular platforms make it a powerful tool for gaining valuable customer insights at scale. A merchant heavily focused on customer retention and understanding customer needs would prefer this app.
Admetrics is designed to attribute sales to the right channels through its marketing analytics platform, while Grapevine's attribution surveys provide customer-reported channel data. Both give insight, but Admetrics offers more technical automation and Grapevine relies on self-reported customer information.
Grapevine's fixed price with unlimited responses makes it more predictable and potentially cost-effective for a small business. The price of Admetrics is unknown but features like AI might suggest a higher tier.
Yes, they can complement each other. Admetrics can help optimize ad spend to drive traffic, and Grapevine can help understand customer satisfaction and preferences based on that traffic.
Admetrics provides more technical tracking capabilities, including privacy-compliant tracking and attribution, and S2S integration with Meta. Grapevine's tracking relies on survey responses and integrations with analytics platforms.
Without user reviews detailing ease of use, it's difficult to say definitively. However, the description of Admetrics suggests a more complex setup due to its AI-driven insights and advanced features. Grapevine's focus on surveys implies a potentially simpler setup process, especially if you use integrated services.
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