Admetrics Data Studio vs Happy Birthday Emails by UWfor Shopify (2026)
Admetrics Data Studio and Happy Birthday Emails by UW, while sharing the 'Analytics' category on Shopify, cater to entirely different needs and merchant segments. Admetrics is a sophisticated marketing analytics platform leveraging AI to optimize advertising spend and attribution. Its strength lies in unifying marketing data, providing granular ad-level metrics, and offering AI-powered insights for scaling ad campaigns while adhering to privacy regulations. In contrast, Happy Birthday Emails by UW is a simple, automated loyalty-building tool focused on personalized customer engagement through birthday discounts and emails. It aims to increase customer loyalty and repeat purchases through a personalized touch.
At a Glance
Admetrics Data Studio
15 reviews
Happy Birthday Emails by UW
141 reviews
Detailed Overview
Admetrics Data Studio
AI-based marketing analytics to scale ads profitably
Key Features
- Close iOS14+ tracking gaps with privacy-compliant tracking and attribution.
- Understand critical metrics on the ad-level, like ROAS, POAS, CAC, and 50+ more.
- Unify all paid and unpaid performance data in one easy-to-use dashboard.
- Improve efficiency with our S2S integration that passes data back to Meta.
- Use AI-based predictive audiences for retargeting and prospecting.
Happy Birthday Emails by UW
Send a birthday email with a discount to build loyalty and repeat purchases
Key Features
- Send birthday emails with personalised messages and discounts
- Run a birthday loyalty campaign with zero ongoing effort
- Collect birthdays and age data at checkout, POS, or landing pages
- Works with your email platform or sends happy birthday emails for you
- Populates Shopify’s customer birthday metafield
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Admetrics Data Studio5/5 Happy Birthday Emails by UW5/5 | ||
| Reviews | 15 | 141 |
Reviews Admetrics Data Studio15 Happy Birthday Emails by UW141 | ||
| Primary Function | AI-powered marketing analytics | Automated birthday email marketing |
Primary Function Admetrics Data StudioAI-powered marketing analytics Happy Birthday Emails by UWAutomated birthday email marketing | ||
| Target Merchant | Merchants with significant ad spend seeking data-driven optimization | Merchants wanting to improve customer loyalty and retention through personalized communication |
Target Merchant Admetrics Data StudioMerchants with significant ad spend seeking data-driven optimization Happy Birthday Emails by UWMerchants wanting to improve customer loyalty and retention through personalized communication | ||
| Complexity | Higher (requires understanding of marketing metrics and AI) | Lower (easy to set up and automate) |
Complexity Admetrics Data StudioHigher (requires understanding of marketing metrics and AI) Happy Birthday Emails by UWLower (easy to set up and automate) | ||
| Key Benefit | Improved ad performance and ROI through data insights | Increased customer loyalty and repeat purchases |
Key Benefit Admetrics Data StudioImproved ad performance and ROI through data insights Happy Birthday Emails by UWIncreased customer loyalty and repeat purchases | ||
| Data Privacy Compliance | GDPR and CCPA compliant | No specific mention of data privacy compliance in description |
Data Privacy Compliance Admetrics Data StudioGDPR and CCPA compliant Happy Birthday Emails by UWNo specific mention of data privacy compliance in description | ||
Our Verdict
For merchants heavily invested in paid advertising and seeking to optimize their marketing spend with AI-driven insights, Admetrics Data Studio is the clear choice. Its ability to unify data, track ad-level metrics, and provide predictive audiences offers a powerful advantage. However, for smaller merchants or those primarily focused on customer retention and building loyalty through personalized communication, Happy Birthday Emails by UW provides a simple and effective solution. Its ease of use and automation make it ideal for building customer relationships without requiring significant technical expertise.
Common Questions
Which app is better for understanding customer acquisition cost (CAC)?
Admetrics Data Studio tracks Customer Acquisition Cost (CAC) and other ad-level metrics, making it more suitable for understanding CAC in the context of marketing campaigns. Happy Birthday Emails focuses on repeat purchases and loyalty.
Can both apps be integrated with my existing email marketing platform?
Happy Birthday Emails by UW explicitly states it works with your email platform. Admetrics Data Studio does not explicitly state integration with an existing email marketing platform.
Which app offers more granular control over customer segmentation?
Admetrics Data Studio uses AI-based predictive audiences for retargeting and prospecting, suggesting more advanced customer segmentation capabilities. Happy Birthday Emails segments based on birthday data.
Which app is easier to set up and use?
Happy Birthday Emails by UW is likely easier to set up and use due to its straightforward focus on sending birthday emails. Admetrics Data Studio, with its AI-powered analytics and complex features, may require more technical expertise.
How do these apps differ in terms of their focus?
Admetrics Data Studio focuses on marketing analytics and ad optimization, whereas Happy Birthday Emails by UW focuses on customer loyalty and retention through personalized birthday greetings.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store