Admetrics Data Studio vs Mipler — Advanced Reportsfor Shopify (2026)
Admetrics Data Studio and Mipler — Advanced Reports both aim to provide Shopify merchants with deeper insights into their store's performance, but they cater to different needs. Admetrics Data Studio focuses on *marketing* analytics, particularly paid advertising, with a strong emphasis on AI-driven insights and privacy-compliant tracking in a post-iOS14+ world. It's designed to help merchants optimize their ad spend and customer acquisition costs. Mipler, on the other hand, is a more general-purpose reporting tool that allows merchants to create highly customized reports using various data points within their store, including metafields and tags. The primary difference lies in their focus. Admetrics is laser-focused on marketing performance and advertising optimization, offering specific metrics like ROAS and POAS, along with AI-powered predictive audiences. Mipler offers a broader scope, enabling merchants to create reports on sales, finance, inventory, and customer behavior. It's designed for merchants who need granular control over their reporting and require the ability to analyze data using custom calculations and attributes. The smaller review count of Admetrics may indicate it is newer or serves a smaller, more specialized niche, while Mipler's high review count indicates wider adoption and a more established user base.
At a Glance
Admetrics Data Studio
15 reviews
Mipler — Advanced Reports
492 reviews
Detailed Overview
Admetrics Data Studio
AI-based marketing analytics to scale ads profitably
Key Features
- Close iOS14+ tracking gaps with privacy-compliant tracking and attribution.
- Understand critical metrics on the ad-level, like ROAS, POAS, CAC, and 50+ more.
- Unify all paid and unpaid performance data in one easy-to-use dashboard.
- Improve efficiency with our S2S integration that passes data back to Meta.
- Use AI-based predictive audiences for retargeting and prospecting.
Mipler — Advanced Reports
Easily build custom reports and dashboards with metrics to visualize any data from your store.
Key Features
- Real-time support: Let us create your custom reports for you.
- Safely share any report using public links, no need for Shopify admin access.
- Send report as attachments (CSV, Excel, or PDF) via scheduled emails.
- Gain comprehensive insights using tags, metafields, and note attributes.
- AI Assistant that helps create or adjust reports, and even add new columns.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Admetrics Data Studio5/5 Mipler — Advanced Reports5/5 | ||
| Reviews | 15 | 492 |
Reviews Admetrics Data Studio15 Mipler — Advanced Reports492 | ||
| Focus | Marketing Analytics (primarily ads) | General Store Reporting |
Focus Admetrics Data StudioMarketing Analytics (primarily ads) Mipler — Advanced ReportsGeneral Store Reporting | ||
| Key Feature | AI-based Predictive Audiences | Custom Report Building with Metafields/Tags |
Key Feature Admetrics Data StudioAI-based Predictive Audiences Mipler — Advanced ReportsCustom Report Building with Metafields/Tags | ||
| Privacy Compliance | GDPR & CCPA Compliant, iOS14+ Tracking | Not explicitly mentioned |
Privacy Compliance Admetrics Data StudioGDPR & CCPA Compliant, iOS14+ Tracking Mipler — Advanced ReportsNot explicitly mentioned | ||
| Data Integration | Unifies paid and unpaid data | Utilizes Shopify store data, metafields and tags |
Data Integration Admetrics Data StudioUnifies paid and unpaid data Mipler — Advanced ReportsUtilizes Shopify store data, metafields and tags | ||
| AI Assistant | AI-based insights and predictive audiences | AI Assistant for report creation/adjustment |
AI Assistant Admetrics Data StudioAI-based insights and predictive audiences Mipler — Advanced ReportsAI Assistant for report creation/adjustment | ||
| Target Merchant | Merchants heavily reliant on paid advertising | Merchants needing highly customized reports |
Target Merchant Admetrics Data StudioMerchants heavily reliant on paid advertising Mipler — Advanced ReportsMerchants needing highly customized reports | ||
| Ease of Use | Easy-to-use dashboard (claimed) | Real-time support for custom report creation |
Ease of Use Admetrics Data StudioEasy-to-use dashboard (claimed) Mipler — Advanced ReportsReal-time support for custom report creation | ||
| Value Proposition | Scale ads profitably with AI insights | Analyze store performance with custom reports |
Value Proposition Admetrics Data StudioScale ads profitably with AI insights Mipler — Advanced ReportsAnalyze store performance with custom reports | ||
Our Verdict
For Shopify merchants heavily reliant on paid advertising and seeking to optimize their ad spend in a privacy-conscious environment, Admetrics Data Studio appears to be the more suitable choice. Its AI-driven insights and focus on marketing metrics can help improve ad performance. However, for merchants needing a comprehensive reporting solution that can analyze various aspects of their business and leverage custom data points like metafields and tags, Mipler — Advanced Reports is the better option. Its flexibility and support for custom report building make it ideal for complex reporting needs.
Ultimately, the choice depends on the merchant's priorities. If advertising optimization is paramount, Admetrics is the stronger contender. If general store reporting and data customization are more important, Mipler is the preferred solution.
Common Questions
Which app is better for tracking the effectiveness of Facebook ads?
Admetrics Data Studio is explicitly designed to track ad performance across multiple channels, including Facebook, with a focus on metrics like ROAS and POAS. Mipler, while capable of reporting on sales related to Facebook, does not offer the same level of specialized advertising analytics.
Can I use both apps simultaneously?
Yes, it's possible to use both apps. Admetrics can focus on marketing analytics, while Mipler handles general store reporting. However, consider potential data redundancy and the cost of subscribing to both services.
Which app is easier to set up and use?
Admetrics claims an easy-to-use dashboard, suggesting a simpler setup for marketing-focused analysis. Mipler offers real-time support to create custom reports, implying a potentially steeper learning curve if you need highly specific reports but helpful assistance getting there.
Does Mipler offer features for analyzing marketing campaigns?
Mipler allows you to create reports on sales and potentially segment data by campaign (if campaigns are tagged or stored in metafields), but it lacks the dedicated advertising metrics and AI-driven insights provided by Admetrics Data Studio.
Which app offers better support for custom reporting needs?
Mipler — Advanced Reports explicitly highlights its ability to create custom reports with personalized columns, calculations, metafields, and tags, and offers real-time support for custom report creation, making it the clear choice for merchants with complex reporting requirements.
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