Admetrics Data Studio vs Report Toaster: Custom Reportsfor Shopify (2026)
Admetrics Data Studio and Report Toaster: Custom Reports both aim to provide Shopify merchants with powerful analytics, but they cater to different needs. Admetrics focuses heavily on *marketing* analytics, specifically ad performance and attribution, leveraging AI to provide actionable insights for scaling ads profitably. Its strength lies in unifying paid and organic traffic data and providing metrics tailored to ad performance optimization. On the other hand, Report Toaster provides highly customizable reporting across a wider range of shop data including sales, inventory, and customer data. It empowers merchants to create custom reports, automate their delivery, and share them with their team. The core difference lies in the *type* of analytics each app specializes in. Admetrics targets merchants primarily concerned with optimizing their advertising spend and understanding customer journeys related to ads. Report Toaster, however, aims to provide a comprehensive, customizable reporting solution for all aspects of a Shopify store, from sales trends to inventory management. Admetrics leverages AI insights for ad performance, while Report Toaster uses report templates for general store data. Because Report Toaster allows merchants to build reports from more than one store, it could be very helpful for merchants running multiple businesses under one Shopify account.
At a Glance
Admetrics Data Studio
15 reviews
Report Toaster: Custom Reports
194 reviews
Detailed Overview
Admetrics Data Studio
AI-based marketing analytics to scale ads profitably
Key Features
- Close iOS14+ tracking gaps with privacy-compliant tracking and attribution.
- Understand critical metrics on the ad-level, like ROAS, POAS, CAC, and 50+ more.
- Unify all paid and unpaid performance data in one easy-to-use dashboard.
- Improve efficiency with our S2S integration that passes data back to Meta.
- Use AI-based predictive audiences for retargeting and prospecting.
Report Toaster: Custom Reports
Advanced reports, using real-time data that you can report, customize, automate, export, and share.
Key Features
- Start with one of our 130+ report templates to create and save better reports
- Export and download reports as PDF or CSV to share via email or analyze in Excel
- Scheduled reports for automated delivery via email, SMS or Slack
- Share live sales report and inventory report links with staff or third-parties
- Use multi-store reporting to report and compare data from multiple shops
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Admetrics Data Studio5/5 Report Toaster: Custom Reports5/5 | ||
| Reviews | 15 | 194 |
Reviews Admetrics Data Studio15 Report Toaster: Custom Reports194 | ||
| Primary Focus | Marketing/Ad Analytics | Comprehensive Store Reporting |
Primary Focus Admetrics Data StudioMarketing/Ad Analytics Report Toaster: Custom ReportsComprehensive Store Reporting | ||
| Key Differentiator | AI-based insights for ad optimization | Highly customizable reports with automation |
Key Differentiator Admetrics Data StudioAI-based insights for ad optimization Report Toaster: Custom ReportsHighly customizable reports with automation | ||
| Target Merchant | Merchants heavily reliant on paid advertising | Merchants needing broad reporting and data customization |
Target Merchant Admetrics Data StudioMerchants heavily reliant on paid advertising Report Toaster: Custom ReportsMerchants needing broad reporting and data customization | ||
| Ease of Use (Speculative) | Potentially easier setup for ad-focused analytics | Potentially steeper learning curve due to customization options |
Ease of Use (Speculative) Admetrics Data StudioPotentially easier setup for ad-focused analytics Report Toaster: Custom ReportsPotentially steeper learning curve due to customization options | ||
| Value Proposition | Maximize ROI on ad spend through data-driven decisions | Gain deep insights into all aspects of your business with custom reports |
Value Proposition Admetrics Data StudioMaximize ROI on ad spend through data-driven decisions Report Toaster: Custom ReportsGain deep insights into all aspects of your business with custom reports | ||
| Data Sources | Paid & Organic Traffic | Shopify Store Data (Sales, Inventory, Customer) |
Data Sources Admetrics Data StudioPaid & Organic Traffic Report Toaster: Custom ReportsShopify Store Data (Sales, Inventory, Customer) | ||
Our Verdict
For merchants heavily focused on scaling their advertising and understanding customer journeys driven by ads, Admetrics Data Studio is likely the superior choice. Its AI-driven insights and specific ad-level metrics provide targeted optimization capabilities. However, for merchants seeking a more comprehensive, customizable reporting solution that covers all aspects of their Shopify store, Report Toaster: Custom Reports is the better option. Its ability to create custom reports, automate delivery, and share them with stakeholders offers greater flexibility and control over data analysis. Report Toaster is best for merchants who need to build out inventory reports or monitor business metrics across multiple stores.
Given the significant difference in the number of reviews, Report Toaster has been adopted by more businesses, suggesting it meets a wider range of needs or has better market visibility. Merchants should consider their primary need – ad optimization vs. comprehensive reporting – when deciding between the two.
Common Questions
Which app is better for understanding ad performance?
Admetrics Data Studio is specifically designed for ad performance analysis, offering metrics like ROAS, POAS, and CAC at the ad level, along with AI-based insights.
Which app is better for creating custom reports on sales and inventory?
Report Toaster is better suited for creating custom reports on sales and inventory, offering a large number of report templates and customization options.
Does Admetrics Data Studio work with social media marketing?
Yes, Admetrics unifies paid and unpaid performance data, including data from sources like Meta, suggesting it works with social media ads.
Can I automate report delivery with both apps?
Report Toaster explicitly offers scheduled reports for automated delivery via email, SMS, or Slack. Admetrics does not mention automated report delivery in its description.
Which app has more user reviews and potentially greater adoption?
Report Toaster has significantly more user reviews (194) compared to Admetrics (15), suggesting greater adoption and potentially a more established user base.
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