Admetrics Data Studio vs Reveal: Customer Data & NPSfor Shopify (2026)
Admetrics Data Studio and Reveal: Customer Data & NPS, while both operating in the Shopify analytics space, target different aspects of eCommerce growth. Admetrics focuses heavily on marketing performance, particularly paid advertising, providing AI-driven insights and attribution. Its strength lies in its ability to unify marketing data, especially paid channels, and provide actionable insights to improve ad ROAS, POAS, and CAC. It is positioned as a privacy-compliant solution for closing iOS14+ tracking gaps. Reveal, on the other hand, is centered on customer lifecycle management and retention. It emphasizes understanding customer behavior through RFM segmentation and NPS, aiming to optimize customer loyalty and lifetime value (CLV). Reveal's focus is less on marketing performance metrics and more on understanding and segmenting the existing customer base to improve retention and acquisition strategies. The core difference lies in their data emphasis. Admetrics is ad-centric, focusing on marketing data, attribution, and campaign optimization. Reveal is customer-centric, using customer data for segmentation, retention, and loyalty programs. Admetrics targets merchants who want to optimize their marketing spend and understand the performance of their ad campaigns across channels. Reveal targets merchants seeking to improve customer retention, loyalty, and overall customer lifetime value by understanding customer behaviors and needs. While both apps offer reporting, Admetrics specializes in ad performance reports, while Reveal focuses on customer-centric metrics and buying habits.
At a Glance
Admetrics Data Studio
15 reviews
Reveal: Customer Data & NPS
64 reviews
Detailed Overview
Admetrics Data Studio
AI-based marketing analytics to scale ads profitably
Key Features
- Close iOS14+ tracking gaps with privacy-compliant tracking and attribution.
- Understand critical metrics on the ad-level, like ROAS, POAS, CAC, and 50+ more.
- Unify all paid and unpaid performance data in one easy-to-use dashboard.
- Improve efficiency with our S2S integration that passes data back to Meta.
- Use AI-based predictive audiences for retargeting and prospecting.
Reveal: Customer Data & NPS
Leverage your Data to Segment, Retain & Acquire better customers. Use NPS & RFM to improve the CLV
Key Features
- Dynamic Audience Builder - Improve Meta & Google ad campaigns by using RFM
- RFM Customer Segmentation: identify best&worst clients & treat them accordingly
- Automated NPS tool: Fix your customer journey- real-time alerts & advanced data
- Buying Habits reports - Find your best and worst-performing product SKUs by CLV
- Advanced Reporting: track what truly matters to become Customer-centric.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Admetrics Data Studio5/5 Reveal: Customer Data & NPS5/5 | ||
| Reviews | 15 | 64 |
Reviews Admetrics Data Studio15 Reveal: Customer Data & NPS64 | ||
| Core Focus | Marketing Analytics & Attribution (Ad-Centric) | Customer Data & CLV Optimization (Customer-Centric) |
Core Focus Admetrics Data StudioMarketing Analytics & Attribution (Ad-Centric) Reveal: Customer Data & NPSCustomer Data & CLV Optimization (Customer-Centric) | ||
| Key Metrics | ROAS, POAS, CAC, Ad-Level Performance | RFM Segmentation, NPS, Customer Buying Habits |
Key Metrics Admetrics Data StudioROAS, POAS, CAC, Ad-Level Performance Reveal: Customer Data & NPSRFM Segmentation, NPS, Customer Buying Habits | ||
| Target Merchant | Merchants focused on paid advertising and optimizing marketing spend | Merchants prioritizing customer retention, loyalty, and CLV growth |
Target Merchant Admetrics Data StudioMerchants focused on paid advertising and optimizing marketing spend Reveal: Customer Data & NPSMerchants prioritizing customer retention, loyalty, and CLV growth | ||
| AI Integration | AI-based predictive audiences for retargeting and prospecting | Uses RFM for dynamic audience building (less explicit AI) |
AI Integration Admetrics Data StudioAI-based predictive audiences for retargeting and prospecting Reveal: Customer Data & NPSUses RFM for dynamic audience building (less explicit AI) | ||
| Data Privacy Compliance | GDPR and CCPA-compliant | Not explicitly mentioned (likely implied) |
Data Privacy Compliance Admetrics Data StudioGDPR and CCPA-compliant Reveal: Customer Data & NPSNot explicitly mentioned (likely implied) | ||
| Integration with Meta | S2S integration to pass data back to Meta | Dynamic Audience Builder for Meta ad campaigns |
Integration with Meta Admetrics Data StudioS2S integration to pass data back to Meta Reveal: Customer Data & NPSDynamic Audience Builder for Meta ad campaigns | ||
| Ease of use | Easy-to-use dashboard with 100+ metrics | Focus on time saving through automation and data monitoring |
Ease of use Admetrics Data StudioEasy-to-use dashboard with 100+ metrics Reveal: Customer Data & NPSFocus on time saving through automation and data monitoring | ||
| Value proposition | Improve ad performance with AI-driven insights | Improve CLV by understanding & engaging customers |
Value proposition Admetrics Data StudioImprove ad performance with AI-driven insights Reveal: Customer Data & NPSImprove CLV by understanding & engaging customers | ||
Our Verdict
For merchants heavily invested in paid advertising and seeking to optimize their ad spend across multiple channels, Admetrics Data Studio is the more suitable choice. Its AI-driven insights, attribution capabilities, and privacy-compliant tracking make it well-suited for businesses that rely on data-driven marketing. For merchants prioritizing customer retention, loyalty, and understanding customer lifetime value, Reveal: Customer Data & NPS is the better option. Its RFM segmentation, NPS tool, and buying habits reports provide valuable insights into customer behavior, enabling businesses to tailor their strategies for increased customer loyalty and long-term growth. A smaller number of reviews for Admetrics may warrant further scrutiny before adoption.
Common Questions
Which app is better for understanding the ROI of my Facebook ads?
Admetrics Data Studio is better for understanding the ROI of Facebook ads due to its focus on marketing analytics, attribution, and integration with Meta. It provides ad-level metrics like ROAS and POAS to help you optimize your ad spend.
Which app is better for identifying my most valuable customers?
Reveal: Customer Data & NPS is better for identifying your most valuable customers. It uses RFM segmentation to categorize customers based on their recency, frequency, and monetary value, allowing you to target your best clients effectively.
Does Admetrics Data Studio help me comply with privacy regulations like GDPR?
Yes, Admetrics Data Studio is 100% GDPR and CCPA-compliant, ensuring that your marketing analytics adhere to privacy regulations.
Can Reveal: Customer Data & NPS help me improve my customer satisfaction?
Yes, Reveal: Customer Data & NPS has an automated NPS tool that allows you to collect customer feedback, identify issues in the customer journey, and improve customer satisfaction in real-time.
Which app provides more comprehensive data unification?
Admetrics Data Studio unifies all paid and unpaid performance data in one dashboard, making it easier to analyze marketing performance across all channels. Reveal focuses primarily on customer data.
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