Admetrics Data Studio vs Zigpoll Customer Surveysfor Shopify (2026)
Admetrics Data Studio and Zigpoll Customer Surveys, while both residing within the Analytics category on Shopify, serve fundamentally different purposes for merchants. Admetrics focuses on *advertising* analytics, leveraging AI to optimize ad spend and track performance across various paid and unpaid channels. It positions itself as a solution for merchants seeking to improve their return on ad spend (ROAS) and customer acquisition cost (CAC) through data-driven decision-making, especially in a privacy-conscious landscape (iOS14+). Zigpoll, on the other hand, is a customer survey app designed to collect zero-party data directly from customers at different touchpoints, such as post-purchase, pre-purchase, and abandoned checkouts. Zigpoll aims to empower merchants with insights into customer preferences, pain points, and overall satisfaction. It facilitates the gathering of qualitative data through customizable surveys delivered on-site, via email, or SMS. The AI analytics engine helps merchants make informed decisions regarding business roadmaps, marketing strategies, and conversion rate optimization. While Admetrics focuses on *attribution* and *predictive* analytics for ad performance, Zigpoll concentrates on *descriptive* analytics derived from direct customer feedback. The choice between the two depends heavily on the merchant's primary need: optimizing ad performance or understanding customer sentiment and improving the overall customer experience.
At a Glance
Admetrics Data Studio
15 reviews
Zigpoll Customer Surveys
417 reviews
Detailed Overview
Admetrics Data Studio
AI-based marketing analytics to scale ads profitably
Key Features
- Close iOS14+ tracking gaps with privacy-compliant tracking and attribution.
- Understand critical metrics on the ad-level, like ROAS, POAS, CAC, and 50+ more.
- Unify all paid and unpaid performance data in one easy-to-use dashboard.
- Improve efficiency with our S2S integration that passes data back to Meta.
- Use AI-based predictive audiences for retargeting and prospecting.
Zigpoll Customer Surveys
Post-purchase, pre-purchase, NPS, on-site, email and sms surveys. Tap insights with AI analytics.
Key Features
- Advanced post-purchase surveys that get quality responses. No coding required.
- Customize and translate every detail. Localize for multiple languages.
- Abandoned checkout campaigns. Uncover common pain points and recover carts.
- Connect survey responses to your Shopify customer and order dashboards.
- Compatible with Shopify's Order Status and Thank You Page Checkout Extensions
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Admetrics Data Studio5/5 Zigpoll Customer Surveys5/5 | ||
| Reviews | 15 | 417 |
Reviews Admetrics Data Studio15 Zigpoll Customer Surveys417 | ||
| Primary Focus | Advertising Analytics | Customer Surveys |
Primary Focus Admetrics Data StudioAdvertising Analytics Zigpoll Customer SurveysCustomer Surveys | ||
| Data Source | Paid and Unpaid Traffic Sources | Direct Customer Feedback (Zero-Party Data) |
Data Source Admetrics Data StudioPaid and Unpaid Traffic Sources Zigpoll Customer SurveysDirect Customer Feedback (Zero-Party Data) | ||
| Key Feature Differentiation | AI-based predictive audiences for retargeting | Advanced post-purchase surveys with no coding required |
Key Feature Differentiation Admetrics Data StudioAI-based predictive audiences for retargeting Zigpoll Customer SurveysAdvanced post-purchase surveys with no coding required | ||
| Target Merchant Type | Merchants heavily reliant on paid advertising | Merchants prioritizing customer experience and feedback |
Target Merchant Type Admetrics Data StudioMerchants heavily reliant on paid advertising Zigpoll Customer SurveysMerchants prioritizing customer experience and feedback | ||
| Ease of Use (Implied) | Likely more complex due to data integration and AI algorithms | Appears user-friendly with no-code setup |
Ease of Use (Implied) Admetrics Data StudioLikely more complex due to data integration and AI algorithms Zigpoll Customer SurveysAppears user-friendly with no-code setup | ||
| Value Proposition | Maximize ROAS and optimize ad spend through data-driven decisions | Improve customer satisfaction, conversion rates, and business strategy through customer insights |
Value Proposition Admetrics Data StudioMaximize ROAS and optimize ad spend through data-driven decisions Zigpoll Customer SurveysImprove customer satisfaction, conversion rates, and business strategy through customer insights | ||
Our Verdict
For merchants primarily concerned with optimizing their advertising spend and improving the performance of their ad campaigns, Admetrics Data Studio appears to be the stronger choice. Its AI-powered analytics and privacy-compliant tracking offer a comprehensive solution for understanding and improving ad performance across various channels. However, merchants who prioritize understanding their customers' needs and preferences, improving the overall customer experience, and gathering direct feedback should strongly consider Zigpoll Customer Surveys. It offers a user-friendly platform for creating and deploying surveys and analyzing the resulting data. The apps are complementary; a mature Shopify merchant could use both to build a complete picture of their business.
Common Questions
Which app is easier to set up?
Based on the descriptions, Zigpoll appears to be easier to set up, as it highlights its 'no-code setup' and integration with Shopify. Admetrics, with its focus on data unification from multiple sources, might require more technical expertise to implement.
Which app is better for understanding customer behavior?
Zigpoll is explicitly designed for understanding customer behavior through direct surveys and feedback. Admetrics provides insights into customer journeys through ad performance, but not direct feedback.
Which app is more suitable for businesses with a large advertising budget?
Admetrics Data Studio is likely the better choice for businesses with a substantial advertising budget, as its primary goal is to optimize ad spend and improve ROAS.
Does either app offer integrations with other marketing tools?
Admetrics mentions S2S integration with Meta for passing data. Zigpoll explicitly states its integrations connect seamlessly with Shopify and your marketing stack.
Is either app GDPR/CCPA compliant?
Admetrics explicitly states 100% GDPR and CCPA compliance. Zigpoll does not specifically mention GDPR/CCPA compliance in its description, but compliance would be expected in 2026.
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