Adsgun: Show Discounted Prices vs Gather: Refer a Friendfor Shopify (2026)
Adsgun: Show Discounted Prices and Gather: Refer a Friend both aim to boost sales for Shopify merchants, but they do so through vastly different strategies. Adsgun focuses on optimizing the on-site shopping experience by automatically applying discounts and displaying compelling strike-through pricing. This is geared towards improving conversion rates and creating a sense of urgency. In contrast, Gather leverages the power of existing customers by enabling referral programs to drive new customer acquisition. Adsgun's strength lies in its automation of discount application and display, saving merchants time and ensuring consistent pricing across their store, especially for those utilizing Shopify Markets. Key features like stacking discounts, bulk influencer codes, and scheduling promotions cater to more complex promotional strategies. Gather's strength is in activating a merchant's existing customer base to drive organic growth through reward-based referrals. The app offers customizable referral programs, various invitation methods (email, social media), and reporting to measure the effectiveness of the program. The 'Promotions - Other' category is fitting as these are both promotion-based, but they utilize vastly different strategies to increase a merchants' sales.
At a Glance
Adsgun: Show Discounted Prices
11 reviews
Gather: Refer a Friend
14 reviews
Detailed Overview
Adsgun: Show Discounted Prices
Enterprise auto-applied discounts: localization, scheduling, combination and strike through pricing
Key Features
- Automatic discount strike-through sale price display across site before checkout
- Stack and combine multiple discounts in a single order with compare-at pricing
- Bulk discount codes for influencers – generate unique codes from one promotion
- Real-time strike through and compare-at price display with was/now pricing
- Schedule promotions with Shopify Markets multi-currency – 100% theme-friendly
Gather: Refer a Friend
Gather activates your customer to customer referral channel, with automation and personalisation.
Key Features
- Sales growth, newsletter growth or lead-gen with referrals.
- Invitations, including: email with contact search, social media and messaging.
- Deploy reward tiers / milestones. Provide One-sided or two-sided rewards.
- Enrol members in a post-purchase CTA sidebar and directly from Klaviyo.
- Design emails with a drag-and-drop editor. Design the embedded dashboard.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Adsgun: Show Discounted Prices5/5 Gather: Refer a Friend5/5 | ||
| Reviews | 11 | 14 |
Reviews Adsgun: Show Discounted Prices11 Gather: Refer a Friend14 | ||
| Focus | On-site Conversion Optimization via Discounting | Customer Acquisition via Referrals |
Focus Adsgun: Show Discounted PricesOn-site Conversion Optimization via Discounting Gather: Refer a FriendCustomer Acquisition via Referrals | ||
| Key Feature | Automated Strike-Through Pricing & Discount Stacking | Referral Program with Reward Tiers and Customizable Invitations |
Key Feature Adsgun: Show Discounted PricesAutomated Strike-Through Pricing & Discount Stacking Gather: Refer a FriendReferral Program with Reward Tiers and Customizable Invitations | ||
| Target Merchant | Merchants needing advanced discount and promotion features like Shopify Markets support | Merchants looking to leverage existing customers for new customer acquisition |
Target Merchant Adsgun: Show Discounted PricesMerchants needing advanced discount and promotion features like Shopify Markets support Gather: Refer a FriendMerchants looking to leverage existing customers for new customer acquisition | ||
| Ease of Use (Implied) | Potentially more complex due to advanced features | Likely easier to set up and manage due to simpler concept |
Ease of Use (Implied) Adsgun: Show Discounted PricesPotentially more complex due to advanced features Gather: Refer a FriendLikely easier to set up and manage due to simpler concept | ||
| Value Proposition | Increase conversion rates and sales through effective discount display and promotions. | Low-cost customer acquisition and brand awareness through referrals. |
Value Proposition Adsgun: Show Discounted PricesIncrease conversion rates and sales through effective discount display and promotions. Gather: Refer a FriendLow-cost customer acquisition and brand awareness through referrals. | ||
Our Verdict
For Shopify merchants struggling with conversion rates and seeking to optimize their on-site promotions and discount strategy, especially those using Shopify Markets for multi-currency support, Adsgun: Show Discounted Prices is likely the better choice. Its automated strike-through pricing and advanced discount features can directly impact sales. However, for merchants prioritizing organic customer acquisition and brand advocacy through their existing customer base, Gather: Refer a Friend offers a powerful, potentially low-cost solution. It is especially suited for businesses looking to grow their email list or generate leads in addition to sales.
Since the reviews are close and very positive for both, the decision largely hinges on the merchant's strategic goals and current marketing priorities. If the primary goal is optimizing on-site conversions through strategic discounting, Adsgun is the better fit. If the goal is cost-effective customer acquisition leveraging existing customer loyalty, Gather is the stronger choice. Note that the low review counts for both apps should prompt merchants to dig deeper into specific reviews and potentially contact the app developers for additional information or demos before making a final decision.
Common Questions
Which app is easier to set up and use?
Based on the feature set, Gather: Refer a Friend likely has a simpler setup process. Adsgun, with its advanced discount stacking and scheduling features, might require more configuration.
Which app is better for merchants using Shopify Markets?
Adsgun: Show Discounted Prices explicitly mentions compatibility with Shopify Markets multi-currency, making it the better choice for merchants selling internationally.
Which app offers a more direct impact on immediate sales?
Adsgun: Show Discounted Prices likely offers a more immediate impact on sales by optimizing the on-site shopping experience. Gather focuses on long-term growth through customer referrals.
Which app is better for brand awareness and customer loyalty?
Gather: Refer a Friend excels in building brand awareness and customer loyalty by incentivizing existing customers to promote the brand to their network.
Can both apps be used together?
Yes, the apps address different parts of the marketing funnel. Adsgun can optimize the shopping experience, while Gather focuses on bringing new customers in. There may be some slight overlap in the customer experience of special offers, so clear messaging to avoid user confusion might be warranted.
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