Advance Reorder ‑ Repeat Order vs Essential Upsell & Cross Sellfor Shopify (2026)
Advance Reorder ‑ Repeat Order and Essential Upsell & Cross Sell cater to distinct yet related aspects of optimizing the Shopify customer journey. Advance Reorder focuses on streamlining the reordering process for existing customers, aiming to capture repeat sales by making it incredibly easy for them to purchase previously bought items. It's positioned as a solution to combat lost sales stemming from complicated reordering procedures. In contrast, Essential Upsell & Cross Sell is geared toward increasing average order value (AOV) by strategically suggesting related or complementary products to customers during their current shopping session. It leverages techniques like frequently bought together suggestions and post-purchase upsells. The primary difference lies in their target customer. Advance Reorder targets repeat buyers looking for efficiency and convenience in repurchasing familiar items. Essential Upsell & Cross Sell, on the other hand, targets *all* customers during their active shopping session, aiming to persuade them to add more items to their cart or upgrade their purchase. While both apps operate within the checkout and cart customization categories, they address different stages of the sales funnel and pursue different revenue-enhancing goals. Advance Reorder thrives on customer loyalty and repurchase rates while Essential Upsell & Cross Sell focuses on maximizing each individual transaction.
At a Glance
Advance Reorder ‑ Repeat Order
53 reviews
Essential Upsell & Cross Sell
1,004 reviews
Detailed Overview
Advance Reorder ‑ Repeat Order
Enable one-click reordering so customers can repeat orders and reorder past purchases easily.
Key Features
- Reorder past purchases easily with a popup on the legacy account page
- Show one-click reorder button on thank you, order status & other pages
- Boost repeat orders by offering discount codes on previous purchases
- Allow customers to add notes when placing their repeat orders
- Show past order details to simplify repeat purchases & boost conversions
Essential Upsell & Cross Sell
One click upsell and cross sell. Show frequently bought together product upsell & related products.
Key Features
- Show frequently bought products (FBT), related products, product recommendations
- Post purchase upsell & cross sell: Product addons, bought together bundles
- Automatic discount promotions: Add discounts to upsell & "also bought" products
- Product page upsell: Add one click upsell & cross-sell products & BOGO bundles
- Cart upsell: Add upsell cart app, cross-sell & product add-ons to cart drawer
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Advance Reorder ‑ Repeat Order5/5 Essential Upsell & Cross Sell5/5 | ||
| Reviews | 53 | 1004 |
Reviews Advance Reorder ‑ Repeat Order53 Essential Upsell & Cross Sell1004 | ||
| Core Function | Streamlines reordering of past purchases | Upselling & Cross-selling products |
Core Function Advance Reorder ‑ Repeat OrderStreamlines reordering of past purchases Essential Upsell & Cross SellUpselling & Cross-selling products | ||
| Target Audience | Existing Customers/Repeat Buyers | All Customers (New & Returning) |
Target Audience Advance Reorder ‑ Repeat OrderExisting Customers/Repeat Buyers Essential Upsell & Cross SellAll Customers (New & Returning) | ||
| Key Feature 1 | One-click reordering on multiple pages | Frequently Bought Together (FBT) Recommendations |
Key Feature 1 Advance Reorder ‑ Repeat OrderOne-click reordering on multiple pages Essential Upsell & Cross SellFrequently Bought Together (FBT) Recommendations | ||
| Key Feature 2 | Reorder Discount Codes | Post Purchase Upsell Offers |
Key Feature 2 Advance Reorder ‑ Repeat OrderReorder Discount Codes Essential Upsell & Cross SellPost Purchase Upsell Offers | ||
| Value Proposition | Increased repeat sales and customer loyalty | Increased Average Order Value (AOV) |
Value Proposition Advance Reorder ‑ Repeat OrderIncreased repeat sales and customer loyalty Essential Upsell & Cross SellIncreased Average Order Value (AOV) | ||
| Ease of Use Focus | Simplified reordering process for customers | Customizable widget display and automation |
Ease of Use Focus Advance Reorder ‑ Repeat OrderSimplified reordering process for customers Essential Upsell & Cross SellCustomizable widget display and automation | ||
Our Verdict
For Shopify merchants looking to boost customer loyalty and simplify the reordering process for existing customers, Advance Reorder ‑ Repeat Order is the clear choice. Its one-click reordering and discount code features are specifically designed to cater to this segment. However, for merchants primarily focused on increasing AOV by encouraging customers to add more items to their cart during a single shopping session, Essential Upsell & Cross Sell is the superior option. Its robust upsell and cross-sell capabilities, including FBT recommendations and post-purchase offers, make it ideal for maximizing revenue from each transaction.
It's important to note that while Essential Upsell has significantly more reviews, indicating wider adoption, the limited review count for Advance Reorder doesn't necessarily indicate inferiority. It could simply mean the app is newer or caters to a more niche market. A merchant could, ideally, use both apps strategically: Advance Reorder to nurture existing customers and Essential Upsell to maximize the value of all transactions.
Common Questions
Which app is easier to set up?
Without hands-on testing, it's difficult to say definitively. However, Advance Reorder's focus on a single function (reordering) suggests a potentially simpler setup compared to Essential Upsell's broader range of features (upselling, cross-selling, bundles, etc.).
Can these apps be used together effectively?
Yes, these apps can complement each other. Advance Reorder focuses on repeat purchases, while Essential Upsell focuses on increasing the value of each purchase. They address different points in the customer lifecycle.
Which app offers more customization options?
Essential Upsell & Cross Sell likely offers more customization options, given its broader range of features like product recommendations, bundles, and discount promotions. Advance Reorder likely focuses on customizing the reorder button's appearance and placement.
Which app is better for a store with mostly returning customers?
Advance Reorder ‑ Repeat Order is the better option for a store with a high percentage of returning customers, as it directly addresses their need for a streamlined reordering experience.
Does either app offer A/B testing capabilities?
The provided descriptions do not mention A/B testing capabilities for either app. Further research would be needed to confirm if that feature exists.
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