Adwisely—Google Ads & Meta Ads vs Peel: Retention Analyticsfor Shopify (2026)
Adwisely—Google Ads & Meta Ads and Peel: Retention Analytics are both Shopify apps listed under the 'Ads' category, but they serve fundamentally different purposes. Adwisely focuses on driving new sales and conversions through AI-powered advertising on Google and Meta (Facebook and Instagram). It aims to simplify ad management, particularly for merchants lacking deep marketing expertise, by automating optimization and offering personalized support. Its strength lies in streamlining ad creation and management with AI and expert assistance to maximize return on ad spend (ROAS). Peel, on the other hand, is a retention analytics platform designed to provide merchants with deep insights into customer behavior, lifetime value (LTV), churn, and subscription growth. It transforms raw Shopify data into actionable intelligence, helping brands understand repeat purchase patterns, customer segmentation (RFM), and product performance. While Adwisely seeks to acquire new customers efficiently, Peel focuses on maximizing the value of existing customers through enhanced retention strategies. This makes Peel ideal for businesses looking to improve long-term profitability through data-driven retention efforts.
At a Glance
Adwisely—Google Ads & Meta Ads
171 reviews
Peel: Retention Analytics
34 reviews
Detailed Overview
Adwisely—Google Ads & Meta Ads
Boost sales effortlessly with AI-powered Google Ads, Facebook Ads & Instagram Ads managed by experts
Key Features
- Launch optimized Google Ads & Facebook Ads in just a few clicks
- AI optimization guided by dedicated experts for better ad performance
- Track ROAS & conversions with a clear performance dashboard
- Works best for stores with 300+ monthly orders for optimal AI results
Peel: Retention Analytics
DTC metrics: Customer Lifetime Value (LTV), retention & subscription growth insights for more profit
Key Features
- Retention Analytics: Track repurchase rate, churn, get daily slack/email digests
- Subscription Analytics: Turn shoppers into subscribers, build loyalty, scale LTV
- RFM & Audiences: Hyper-target customer segments, export to Klaviyo and Meta
- Product Analytics: SKU-level insights, product bundles, customer journeys
- Custom Metrics & Consulting: 1:1 strategy calls, tailored reports & dashboards
Feature Comparison
| Rating | 4.5/5 | 5/5 |
Rating Adwisely—Google Ads & Meta Ads4.5/5 Peel: Retention Analytics5/5 | ||
| Reviews | 171 | 34 |
Reviews Adwisely—Google Ads & Meta Ads171 Peel: Retention Analytics34 | ||
| Primary Focus | Ad Acquisition (Google & Meta Ads) | Customer Retention Analytics |
Primary Focus Adwisely—Google Ads & Meta AdsAd Acquisition (Google & Meta Ads) Peel: Retention AnalyticsCustomer Retention Analytics | ||
| Key Technology | AI-powered Ad Optimization | Data Analytics & Reporting |
Key Technology Adwisely—Google Ads & Meta AdsAI-powered Ad Optimization Peel: Retention AnalyticsData Analytics & Reporting | ||
| Target Merchant | Stores with 300+ monthly orders | Brands and agencies seeking retention insights |
Target Merchant Adwisely—Google Ads & Meta AdsStores with 300+ monthly orders Peel: Retention AnalyticsBrands and agencies seeking retention insights | ||
| Ease of Use | Simplified ad launch & management | Ready-made templates & dashboards |
Ease of Use Adwisely—Google Ads & Meta AdsSimplified ad launch & management Peel: Retention AnalyticsReady-made templates & dashboards | ||
| Value Proposition | Boost sales through AI-optimized ads | Increase LTV & profitability through data-driven retention |
Value Proposition Adwisely—Google Ads & Meta AdsBoost sales through AI-optimized ads Peel: Retention AnalyticsIncrease LTV & profitability through data-driven retention | ||
| Support | Dedicated Ad Experts | 1:1 Strategy Calls & Custom Reporting |
Support Adwisely—Google Ads & Meta AdsDedicated Ad Experts Peel: Retention Analytics1:1 Strategy Calls & Custom Reporting | ||
Our Verdict
Adwisely is the superior choice for Shopify merchants who are primarily focused on acquiring new customers and want to simplify their Google and Meta advertising efforts. Its AI-driven optimization and expert support can be particularly beneficial for stores lacking in-house marketing expertise. The requirement of 300+ monthly orders suggests its AI performs best with sufficient data.
Peel is a better fit for merchants who already have a steady stream of customers and are looking to maximize their long-term profitability by improving customer retention. Its comprehensive analytics, custom metrics, and consulting services provide the tools and insights needed to understand customer behavior and develop effective retention strategies. A business prioritizing customer lifetime value (LTV) should choose Peel.
Common Questions
Which app is better for a new Shopify store?
A new store with limited customer data may benefit more from Adwisely initially, as it focuses on acquiring new customers through advertising. Peel is better suited once a store has accumulated enough data to analyze retention patterns.
Can I use both apps together?
Yes, Adwisely and Peel can be used synergistically. Adwisely can drive traffic and acquire new customers, while Peel helps analyze the performance of those customers and optimize retention efforts.
Does Peel integrate with Klaviyo?
Yes, Peel integrates with Klaviyo, allowing merchants to enrich Klaviyo flows with RFM & audience segments based on Peel's analytics. This enables hyper-targeted email marketing campaigns.
How does Adwisely's AI optimization work?
Adwisely's AI continuously analyzes ad performance data and automatically adjusts audience targeting, bidding strategies, and ad creatives to maximize conversions and ROAS. It learns from the data to improve campaign effectiveness over time.
What types of reports does Peel offer?
Peel offers a wide range of reports, including LTV, AOV, churn rate, repurchase rate, cohort analysis, RFM segmentation, and product-level performance insights. It also allows for custom metrics and tailored dashboards.
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