AE: Order Editing & Upsell vs BIG Digital Downloads Productsfor Shopify (2026)

AE: Order Editing & Upsell and BIG Digital Downloads Products, while both boasting a 5/5 rating on the Shopify App Store in 2026, cater to vastly different segments of the e-commerce market. AE: Order Editing & Upsell focuses on improving the post-purchase experience for physical goods merchants. It enables customers to self-manage their orders by editing items, addresses, and even initiating smart cancellations. Its primary strength lies in reducing support tickets, decreasing cancellations, and potentially increasing average order value (AOV) through post-purchase upsells. It's designed for merchants who struggle with order fulfillment issues, address errors, and high cancellation rates. BIG Digital Downloads Products, on the other hand, is purpose-built for merchants selling digital goods like ebooks, software licenses, and digital assets. It provides a complete solution for delivering these goods to customers after purchase, managing download limits, and even stamping PDFs. Its strengths lie in its robust digital asset management features, unlimited storage, and license key selling capabilities. It aims to provide an easy alternative to other file-sharing platforms, and streamlines the delivery of downloadable products.

AE: Order Editing & Upsell and BIG Digital Downloads Products, while both boasting a 5/5 rating on the Shopify App Store in 2026, cater to vastly different segments of the e-commerce market. AE: Order Editing & Upsell focuses on improving the post-purchase experience for physical goods merchants. It enables customers to self-manage their orders by editing items, addresses, and even initiating smart cancellations. Its primary strength lies in reducing support tickets, decreasing cancellations, and potentially increasing average order value (AOV) through post-purchase upsells. It's designed for merchants who struggle with order fulfillment issues, address errors, and high cancellation rates. BIG Digital Downloads Products, on the other hand, is purpose-built for merchants selling digital goods like ebooks, software licenses, and digital assets. It provides a complete solution for delivering these goods to customers after purchase, managing download limits, and even stamping PDFs. Its strengths lie in its robust digital asset management features, unlimited storage, and license key selling capabilities. It aims to provide an easy alternative to other file-sharing platforms, and streamlines the delivery of downloadable products.