AE: Order Editing & Upsell vs ShipStationfor Shopify (2026)
AE: Order Editing & Upsell and ShipStation, while both categorized under 'Orders' in the Shopify app store, cater to fundamentally different needs. AE focuses on enhancing the post-purchase customer experience and reducing operational overhead through self-service order editing and upsells. It empowers customers to modify their orders directly, leading to fewer cancellations and support tickets. ShipStation, on the other hand, is a comprehensive shipping and fulfillment platform designed to streamline the entire shipping process from order import to delivery. It emphasizes automation, rate optimization, and inventory management. The key difference lies in their primary focus. AE prioritizes customer satisfaction and revenue retention within the existing order, while ShipStation optimizes the logistics and fulfillment aspects of order processing. AE is well-suited for merchants wanting to reduce customer service burden and improve the immediate post-purchase experience. ShipStation is designed for merchants seeking to scale their shipping operations, reduce shipping costs, and manage inventory across multiple channels. The integrations differ significantly as well, with AE being fully compatible with Shopify Flow and providing 3PL integration, while ShipStation integrates with major carriers to offer discounted shipping rates and provides inventory management features.
At a Glance
AE: Order Editing & Upsell
184 reviews
ShipStation
560 reviews
Detailed Overview
AE: Order Editing & Upsell
Reduce cancellations with self-service order edits and deliver a smoother post-purchase experience
Key Features
- Let customers instantly add, remove & edit items + edit address after purchase
- Google-powered address validation service so customers enter the right address
- Send customisable automated emails to staff & customers when orders are edited
- Increase average order value (AOV) with post-purchase upsell offers during edit
- Works seamlessly with Shopify Flow and provides 3PL integration
ShipStation
Power your entire fulfillment operation from one platform
Key Features
- Automatically import orders from all channels and print 100s of labels at once
- Access major carriers to create labels, compare shipping rates, and track orders
- Set shipping rules based on delivery date and smart route orders to warehouses
- Create branded tracking pages, shipping labels, and returns portals
- Control inventory by syncing stock, forecasting needs, and managing locations
Feature Comparison
| Rating | 5/5 | 3.9/5 |
Rating AE: Order Editing & Upsell5/5 ShipStation3.9/5 | ||
| Reviews | 184 | 560 |
Reviews AE: Order Editing & Upsell184 ShipStation560 | ||
| Primary Focus | Post-Purchase Customer Experience & Order Editing | Shipping and Fulfillment Optimization |
Primary Focus AE: Order Editing & UpsellPost-Purchase Customer Experience & Order Editing ShipStationShipping and Fulfillment Optimization | ||
| Key Feature 1 | Self-Service Order Editing | Automated Shipping Rules |
Key Feature 1 AE: Order Editing & UpsellSelf-Service Order Editing ShipStationAutomated Shipping Rules | ||
| Key Feature 2 | Post-Purchase Upsells | Discounted Shipping Rates |
Key Feature 2 AE: Order Editing & UpsellPost-Purchase Upsells ShipStationDiscounted Shipping Rates | ||
| Key Feature 3 | Google-powered Address Validation | Inventory Management |
Key Feature 3 AE: Order Editing & UpsellGoogle-powered Address Validation ShipStationInventory Management | ||
| Target Merchant | Merchants with High Cancellation Rates & Focus on Customer Satisfaction | Merchants with High Shipping Volume & Complex Fulfillment Needs |
Target Merchant AE: Order Editing & UpsellMerchants with High Cancellation Rates & Focus on Customer Satisfaction ShipStationMerchants with High Shipping Volume & Complex Fulfillment Needs | ||
| Value Proposition | Reduce cancellations, increase AOV, improve customer experience | Streamline shipping, save money, improve fulfillment efficiency |
Value Proposition AE: Order Editing & UpsellReduce cancellations, increase AOV, improve customer experience ShipStationStreamline shipping, save money, improve fulfillment efficiency | ||
Our Verdict
For Shopify merchants struggling with high cancellation rates, frequent address errors, and a desire to boost average order value after the initial purchase, AE: Order Editing & Upsell is the clear choice. Its focus on empowering customers to manage their orders directly provides a smoother post-purchase experience and reduces the burden on customer support. However, for merchants grappling with complex shipping operations, high shipping costs, and the need for efficient inventory management across multiple channels, ShipStation is the superior solution. Its robust automation features, discounted shipping rates, and comprehensive fulfillment tools make it ideal for scaling and optimizing the shipping process.
Ultimately, the best app depends on the specific priorities and challenges of the business. A merchant primarily concerned with customer retention and post-purchase experience will benefit more from AE, while a merchant focused on optimizing logistics and reducing shipping expenses should opt for ShipStation. While one app has a higher rating, the significantly larger number of reviews for ShipStation suggests it is a more established and widely used platform, despite the slightly lower rating. The best approach could be to leverage both platforms where possible, for example using AE to minimize cancellations and ShipStation for overall order fulfillment.
Common Questions
Can customers change the shipping address with both apps?
AE: Order Editing & Upsell allows customers to edit their address directly after purchase with Google-powered address validation. ShipStation facilitates shipping label creation and address verification during the fulfillment process but doesn't directly enable customer self-service address changes.
Which app is better for reducing shipping costs?
ShipStation is specifically designed to reduce shipping costs by offering discounted rates from major carriers (up to 90% off). AE: Order Editing & Upsell does not directly address shipping costs.
Does either app help with inventory management?
ShipStation offers robust inventory management features, including stock syncing, forecasting, and location management. AE: Order Editing & Upsell focuses on order editing and upsells and does not include inventory management functionality.
Which app is easier to integrate with existing Shopify workflows?
AE: Order Editing & Upsell is designed to work seamlessly with Shopify Flow for automation and offers 3PL integration. ShipStation automatically imports orders from all channels, providing a streamlined integration with various sales platforms. The ease of integration depends on the specific existing workflows and other third-party applications being used.
Can I use both apps simultaneously?
Yes, it's possible to use both apps. A merchant could use AE: Order Editing & Upsell to allow customers to modify their orders (potentially adding upsells) and then use ShipStation to handle the fulfillment and shipping process efficiently after the order is finalized. This would require careful consideration of workflow to avoid conflicts.
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