AE: Order Editing & Upsell vs TrackingMore Order Trackingfor Shopify (2026)

AE: Order Editing & Upsell and TrackingMore Order Tracking are both Shopify apps that improve the post-purchase experience, but they address fundamentally different problems. AE focuses on empowering customers to self-manage their orders, reducing cancellations and support tickets through features like order editing, address validation, and post-purchase upsells. It caters to merchants who want to give customers more control and improve order accuracy before fulfillment. TrackingMore, on the other hand, centers around order tracking and delivery management, aiming to decrease 'Where is my order?' (WISMO) inquiries and build trust through branded tracking pages, automated notifications, and pre-purchase estimated delivery dates. While both apps offer features that can indirectly increase average order value through upsells, their core functionalities are distinct. AE is about pre-fulfillment order management and customer empowerment, whereas TrackingMore is about post-fulfillment transparency and proactive communication. The choice between them depends entirely on whether a merchant's biggest pain point lies in order accuracy and self-service or in shipping visibility and customer support related to delivery.

AE: Order Editing & Upsell and TrackingMore Order Tracking are both Shopify apps that improve the post-purchase experience, but they address fundamentally different problems. AE focuses on empowering customers to self-manage their orders, reducing cancellations and support tickets through features like order editing, address validation, and post-purchase upsells. It caters to merchants who want to give customers more control and improve order accuracy before fulfillment. TrackingMore, on the other hand, centers around order tracking and delivery management, aiming to decrease 'Where is my order?' (WISMO) inquiries and build trust through branded tracking pages, automated notifications, and pre-purchase estimated delivery dates. While both apps offer features that can indirectly increase average order value through upsells, their core functionalities are distinct. AE is about pre-fulfillment order management and customer empowerment, whereas TrackingMore is about post-fulfillment transparency and proactive communication. The choice between them depends entirely on whether a merchant's biggest pain point lies in order accuracy and self-service or in shipping visibility and customer support related to delivery.