Affiliate Marketing ReferrLy vs BUZZ Affiliate Marketingfor Shopify (2026)
Affiliate Marketing ReferrLy and BUZZ Affiliate Marketing are both highly-rated Shopify apps focused on helping merchants establish and manage affiliate and referral programs. ReferrLy emphasizes seamless affiliate onboarding with custom signup options, post-purchase pop-ups to encourage customer participation, and commission rules tailored to various criteria (affiliates, products, collections). BUZZ Affiliate Marketing, on the other hand, positions itself as an automated solution with a strong emphasis on efficiency and scalability. It offers automated campaign tools, flexible payout options, and a robust Klaviyo integration for enhanced communication. Both aim to drive sales through influencer and ambassador marketing, but their approaches and core features differ. ReferrLy seems geared towards merchants who want a more hands-on approach with detailed commission customization and personalized affiliate recruitment through post-purchase prompts. It is ideal for stores prioritizing affiliate segmentation and granular commission control. BUZZ Affiliate Marketing is better suited for businesses that need to automate repetitive tasks, streamline affiliate management, and leverage integrations like Klaviyo for sophisticated email marketing within their affiliate programs. It focuses on recruiting creators effectively and providing diverse payout methods, catering to businesses that want a more automated and scalable solution.
At a Glance
Affiliate Marketing ReferrLy
786 reviews
BUZZ Affiliate Marketing
54 reviews
Detailed Overview
Affiliate Marketing ReferrLy
Affiliate program & Referral marketing tool to drive sales via ambassadors and influencers marketing
Key Features
- Seamless Affiliate Onboarding. Custom signup domain & form fields.
- Set Commission rules by affiliates, products, collections & achievements & more
- Automatically creates Referral links & Coupon Codes for affiliates
- Post Purchase Pop-Ups. Ask your customers to join as affiliates on order pages
- Track referral sales using both referral links and coupon codes.
BUZZ Affiliate Marketing
Automated affiliate marketing, influencer marketing & ambassador platform to boost your sales & ROI!
Key Features
- Automate Repetitive Tasks: Promo Codes, Affiliate Links, & Communication
- Recruit Like a Pro: Customized Sign Up Forms, Landing Pages, & Email Flows
- Flexible Payout Options: Cash, Bulk Send Gift Cards, Store Credit, & More
- Klaviyo Integration: Nurture Email & SMS Campaigns Made Easy for Influencers
- Analytics Dashboard: Track Sales & Rewards for Brands & Influencers/Affiliates
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Affiliate Marketing ReferrLy5/5 BUZZ Affiliate Marketing5/5 | ||
| Reviews | 786 | 54 |
Reviews Affiliate Marketing ReferrLy786 BUZZ Affiliate Marketing54 | ||
| Affiliate Onboarding | Seamless, Custom Signup Domain & Form Fields | Customized Sign Up Forms, Landing Pages, & Email Flows |
Affiliate Onboarding Affiliate Marketing ReferrLySeamless, Custom Signup Domain & Form Fields BUZZ Affiliate MarketingCustomized Sign Up Forms, Landing Pages, & Email Flows | ||
| Commission Rules | By affiliates, products, collections & achievements | Automated commissions through platform |
Commission Rules Affiliate Marketing ReferrLyBy affiliates, products, collections & achievements BUZZ Affiliate MarketingAutomated commissions through platform | ||
| Automation | Referral Link & Coupon Code Generation, Post-Purchase Pop-Ups | Automate Repetitive Tasks: Promo Codes, Affiliate Links, & Communication |
Automation Affiliate Marketing ReferrLyReferral Link & Coupon Code Generation, Post-Purchase Pop-Ups BUZZ Affiliate MarketingAutomate Repetitive Tasks: Promo Codes, Affiliate Links, & Communication | ||
| Payout Options | Not specified | Cash, Bulk Send Gift Cards, Store Credit |
Payout Options Affiliate Marketing ReferrLyNot specified BUZZ Affiliate MarketingCash, Bulk Send Gift Cards, Store Credit | ||
| Integration | Not specified | Klaviyo Integration |
Integration Affiliate Marketing ReferrLyNot specified BUZZ Affiliate MarketingKlaviyo Integration | ||
| Tracking Method | Referral links and coupon codes | Automated tracking |
Tracking Method Affiliate Marketing ReferrLyReferral links and coupon codes BUZZ Affiliate MarketingAutomated tracking | ||
| Customer Acquisition | Post-Purchase Pop-Ups for customer recruitment | Proactive Creator Recruitment Strategies |
Customer Acquisition Affiliate Marketing ReferrLyPost-Purchase Pop-Ups for customer recruitment BUZZ Affiliate MarketingProactive Creator Recruitment Strategies | ||
Our Verdict
For smaller businesses or those with a more hands-on approach, Affiliate Marketing ReferrLy might be the better choice, due to its detailed commission rules and simpler onboarding process. However, the higher review count suggests a larger user base and potentially more readily available support resources. For larger businesses needing scalability and automation, including sophisticated email integration, BUZZ Affiliate Marketing is a better fit. BUZZ is more focused on efficiency and leveraging tools like Klaviyo to nurture affiliate relationships, offering more flexible payout options that cater to diverse affiliate needs. While both are 5-star rated, the significant difference in review counts should be considered, though this does not inherently reflect app quality.
Ultimately, the best app depends on the merchant's specific needs and technical capabilities. Businesses that value precise control over commission structures and want to proactively recruit customers as affiliates will likely prefer ReferrLy. Businesses seeking a more automated, scalable solution with advanced integrations and diversified payout options will find BUZZ Affiliate Marketing to be a better investment. The limited number of reviews for BUZZ Affiliate Marketing in 2026 should prompt further investigation of their customer service and support resources.
Common Questions
What is the primary difference in onboarding affiliates?
ReferrLy focuses on seamless affiliate onboarding with custom signup forms, while BUZZ Affiliate Marketing offers customized signup forms, landing pages, and email flows for a more comprehensive recruitment process.
Which app offers more flexible payout options?
BUZZ Affiliate Marketing provides a wider range of payout options, including cash, bulk send gift cards, and store credit, while ReferrLy doesn't explicitly mention its payout methods.
Which app is better for merchants who use Klaviyo?
BUZZ Affiliate Marketing offers direct Klaviyo integration, allowing for easy nurture email and SMS campaigns for influencers.
Which app focuses more on granular commission control?
Affiliate Marketing ReferrLy allows you to set commission rules based on specific affiliates, products, collections, and achievements, offering very fine-grained control.
Which app is better for stores with many loyal customers to convert?
Affiliate Marketing ReferrLy's post-purchase pop-ups make it easier to convert loyal customers into affiliates directly from the order confirmation page.
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