Affiliate Marketing ReferrLy and Enlistly Affiliate, Influencer both aim to help Shopify merchants leverage affiliate, referral, and influencer marketing to drive sales. ReferrLy positions itself as an all-in-one solution focusing on ease of use and comprehensive tracking, targeting merchants who want a straightforward way to onboard affiliates, track performance, and manage commissions. Its emphasis on features like post-purchase pop-ups to convert customers into affiliates suggests a broader appeal to merchants of all sizes. Enlistly, on the other hand, highlights its flexibility and scalability, particularly concerning payment methods and custom affiliate onboarding. Enlistly’s focus seems to be on providing more control and customization to brands actively building and scaling existing affiliate and influencer programs.
786 reviews
63 reviews
Affiliate program & Referral marketing tool to drive sales via ambassadors and influencers marketing
Boost Sales with an Automated Affiliate Platform to Manage Influencer & Referral Marketing Programs
| Rating | 5/5 | 5/5 |
Rating Affiliate Marketing ReferrLy5/5 Enlistly Affiliate, Influencer5/5 | ||
| Reviews | 786 | 63 |
Reviews Affiliate Marketing ReferrLy786 Enlistly Affiliate, Influencer63 | ||
| Target Audience | All merchants seeking ease of use and comprehensive tracking. | Brands actively scaling affiliate and influencer programs. |
Target Audience Affiliate Marketing ReferrLyAll merchants seeking ease of use and comprehensive tracking. Enlistly Affiliate, InfluencerBrands actively scaling affiliate and influencer programs. | ||
| Affiliate Onboarding | Seamless with custom signup domain & form fields. | Custom branded for enhanced engagement. |
Affiliate Onboarding Affiliate Marketing ReferrLySeamless with custom signup domain & form fields. Enlistly Affiliate, InfluencerCustom branded for enhanced engagement. | ||
| Commission Rules | By affiliates, products, collections, achievements, & more. | Flexible commissions. |
Commission Rules Affiliate Marketing ReferrLyBy affiliates, products, collections, achievements, & more. Enlistly Affiliate, InfluencerFlexible commissions. | ||
| Payment Flexibility | Not explicitly mentioned | Multiple payment methods supported. |
Payment Flexibility Affiliate Marketing ReferrLyNot explicitly mentioned Enlistly Affiliate, InfluencerMultiple payment methods supported. | ||
| Post Purchase Pop-Ups | Yes, to convert customers into affiliates | Not mentioned. |
Post Purchase Pop-Ups Affiliate Marketing ReferrLyYes, to convert customers into affiliates Enlistly Affiliate, InfluencerNot mentioned. | ||
| Key Differentiator | Post-purchase popups and focus on ease of use. | Payment flexibility and custom branding for scaling. |
Key Differentiator Affiliate Marketing ReferrLyPost-purchase popups and focus on ease of use. Enlistly Affiliate, InfluencerPayment flexibility and custom branding for scaling. | ||
For merchants just starting with affiliate marketing or those looking for a simple, ready-to-go solution, Affiliate Marketing ReferrLy is likely the better choice due to its comprehensive feature set and larger number of reviews, suggesting wider adoption and ease of use. Its post-purchase pop-ups are a unique feature that can significantly boost affiliate recruitment. However, for established brands with existing affiliate programs seeking more control over branding, payment methods, and deeper customization for scaling their programs, Enlistly Affiliate, Influencer offers greater flexibility and appears to be a stronger fit. Ultimately, it depends on the merchant's specific needs and existing infrastructure.
Affiliate Marketing ReferrLy's description emphasizes ease of use and seamless onboarding, suggesting it's more beginner-friendly than Enlistly.
Affiliate Marketing ReferrLy offers rules by affiliates, products, collections, and achievements, likely providing more granular commission control.
Enlistly explicitly mentions support for multiple payment methods, while Affiliate Marketing ReferrLy does not mention payment flexibility, suggesting Enlistly is better for businesses needing this flexibility.
While both mention influencer marketing, Enlistly Affiliate, Influencer places a strong emphasis on influencer marketing in its headline and description, and features custom affiliate links and referral URLs catering specifically to influencers.
Affiliate Marketing ReferrLy has significantly more reviews (786) than Enlistly (63), indicating greater adoption and therefore, potentially more social proof.
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