Affiliate Marketing ReferrLy vs IGF ‑ Influencer Gift Formfor Shopify (2026)
Affiliate Marketing ReferrLy and IGF - Influencer Gift Form both operate within the affiliate marketing space on Shopify, but cater to very different needs. ReferrLy is a comprehensive affiliate and referral program management tool. It focuses on creating, managing, and tracking a full-fledged affiliate program, complete with commission rules, affiliate dashboards, and referral link/coupon code generation. IGF, on the other hand, is specifically designed to streamline the process of gifting products to influencers, focusing on simplifying order fulfillment and tracking for these product seeding campaigns. The core difference lies in their scope. ReferrLy aims to build a network of affiliates who actively promote your products through various channels, while IGF focuses on the initial step of getting products into the hands of influencers for potential reviews and content creation. ReferrLy is ideal for merchants looking for a long-term affiliate marketing strategy, whereas IGF is better suited for those prioritizing influencer gifting and product seeding as part of their overall marketing strategy. The vastly different review counts (786 vs 43) also suggest a wider adoption and potentially longer market presence for ReferrLy.
At a Glance
Affiliate Marketing ReferrLy
786 reviews
IGF ‑ Influencer Gift Form
43 reviews
Detailed Overview
Affiliate Marketing ReferrLy
Affiliate program & Referral marketing tool to drive sales via ambassadors and influencers marketing
Key Features
- Seamless Affiliate Onboarding. Custom signup domain & form fields.
- Set Commission rules by affiliates, products, collections & achievements & more
- Automatically creates Referral links & Coupon Codes for affiliates
- Post Purchase Pop-Ups. Ask your customers to join as affiliates on order pages
- Track referral sales using both referral links and coupon codes.
IGF ‑ Influencer Gift Form
Influencer Gifting or Creator Product Seeding? This app will save you a ton of time.
Key Features
- Automate free order input for influencer gifting and employee freebies.
- Track influencer orders and fulfillment status within Shopify—no spreadsheets!
- Choose which products and variants you want to gift influencers
- Boost influencer accountability with consent and campaign terms and conditions.
- Simplify free order management and seeding with automated influencer gifting.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Affiliate Marketing ReferrLy5/5 IGF ‑ Influencer Gift Form5/5 | ||
| Reviews | 786 | 43 |
Reviews Affiliate Marketing ReferrLy786 IGF ‑ Influencer Gift Form43 | ||
| Core Function | Affiliate program & Referral marketing | Influencer gifting & Product seeding |
Core Function Affiliate Marketing ReferrLyAffiliate program & Referral marketing IGF ‑ Influencer Gift FormInfluencer gifting & Product seeding | ||
| Key Feature 1 | Affiliate onboarding & dashboard | Automated order input for gifting |
Key Feature 1 Affiliate Marketing ReferrLyAffiliate onboarding & dashboard IGF ‑ Influencer Gift FormAutomated order input for gifting | ||
| Key Feature 2 | Commission rules by affiliate/product | Tracking influencer orders in Shopify |
Key Feature 2 Affiliate Marketing ReferrLyCommission rules by affiliate/product IGF ‑ Influencer Gift FormTracking influencer orders in Shopify | ||
| Key Feature 3 | Referral link & coupon code generation | Consent & campaign terms |
Key Feature 3 Affiliate Marketing ReferrLyReferral link & coupon code generation IGF ‑ Influencer Gift FormConsent & campaign terms | ||
| Target Merchant | Businesses building structured affiliate programs | Businesses focusing on influencer gifting campaigns |
Target Merchant Affiliate Marketing ReferrLyBusinesses building structured affiliate programs IGF ‑ Influencer Gift FormBusinesses focusing on influencer gifting campaigns | ||
| Ease of Use | Potentially complex due to comprehensive features | Likely simpler due to focused functionality |
Ease of Use Affiliate Marketing ReferrLyPotentially complex due to comprehensive features IGF ‑ Influencer Gift FormLikely simpler due to focused functionality | ||
| Value Proposition | Drive sales through affiliate network | Save time on influencer gifting logistics |
Value Proposition Affiliate Marketing ReferrLyDrive sales through affiliate network IGF ‑ Influencer Gift FormSave time on influencer gifting logistics | ||
Our Verdict
If your primary goal is to establish and manage a full-fledged affiliate program, complete with detailed commission structures, affiliate dashboards, and comprehensive tracking, Affiliate Marketing ReferrLy is the clear choice. Its robust feature set is designed for businesses committed to building a long-term affiliate marketing strategy. However, if you are primarily focused on influencer gifting and product seeding, and need a tool to streamline the process of collecting shipping information and fulfilling free orders for influencers, IGF - Influencer Gift Form is the better option. It simplifies the logistics of influencer gifting, saving time and improving accountability.
Common Questions
What is the key difference in functionality?
ReferrLy manages a complete affiliate program, while IGF focuses specifically on streamlining influencer gifting.
Which app is better for a small business just starting with influencer marketing?
IGF is likely a better starting point for small businesses venturing into influencer marketing, as it addresses the immediate need of gifting products without the complexity of a full affiliate program.
Does ReferrLy handle influencer gifting?
While ReferrLy is not explicitly designed for influencer gifting, its features could be adapted to manage the process, although it wouldn't be as streamlined as IGF.
Can IGF track affiliate sales beyond the initial gifting?
No, IGF primarily focuses on the gifting process itself and doesn't offer features to track ongoing sales driven by influencers after they receive the product.
Which app offers more comprehensive reporting?
Affiliate Marketing ReferrLy offers more comprehensive reporting on affiliate performance and sales generated through referral links and coupon codes, due to its focus on full affiliate program management.
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