Affiliate Marketing ReferrLy vs Roster: Ambassador Marketingfor Shopify (2026)

Affiliate Marketing ReferrLy and Roster: Ambassador Marketing both aim to leverage word-of-mouth marketing on Shopify, but they cater to different segments with varying approaches. ReferrLy emphasizes a robust affiliate program, making it easier to recruit and manage affiliates using referral links and coupon codes. It positions itself as an all-in-one affiliate marketing tool with features such as automated link creation, commission rules and performance tracking, and post-purchase pop-ups. This makes it suitable for merchants seeking direct control over their affiliate network and detailed sales attribution. Roster, on the other hand, focuses on building a brand ambassador community and driving engagement through social campaigns and user-generated content (UGC). Its strength lies in ambassador recruitment, engaging ambassadors with campaigns and actions, rewarding and incentivizing them, and tracking overall program ROI. Roster appears to be geared towards merchants prioritizing brand awareness, social influence, and authentic content creation through a curated ambassador program. The difference lies in the approach to word-of-mouth marketing; ReferrLy centers on direct affiliate sales, while Roster emphasizes building a brand community and advocacy. The difference in reviews also suggests ReferrLy has been around longer, or is far more popular. The sheer difference in review count signals that Affiliate Marketing ReferrLy is the much more mature app.

Affiliate Marketing ReferrLy and Roster: Ambassador Marketing both aim to leverage word-of-mouth marketing on Shopify, but they cater to different segments with varying approaches. ReferrLy emphasizes a robust affiliate program, making it easier to recruit and manage affiliates using referral links and coupon codes. It positions itself as an all-in-one affiliate marketing tool with features such as automated link creation, commission rules and performance tracking, and post-purchase pop-ups. This makes it suitable for merchants seeking direct control over their affiliate network and detailed sales attribution. Roster, on the other hand, focuses on building a brand ambassador community and driving engagement through social campaigns and user-generated content (UGC). Its strength lies in ambassador recruitment, engaging ambassadors with campaigns and actions, rewarding and incentivizing them, and tracking overall program ROI. Roster appears to be geared towards merchants prioritizing brand awareness, social influence, and authentic content creation through a curated ambassador program. The difference lies in the approach to word-of-mouth marketing; ReferrLy centers on direct affiliate sales, while Roster emphasizes building a brand community and advocacy. The difference in reviews also suggests ReferrLy has been around longer, or is far more popular. The sheer difference in review count signals that Affiliate Marketing ReferrLy is the much more mature app.