Affiliate Marketing ReferrLy vs UpPromote Affiliate Marketingfor Shopify (2026)
Affiliate Marketing ReferrLy and UpPromote Affiliate Marketing are both Shopify apps designed to help merchants leverage affiliate and referral marketing to drive sales. ReferrLy positions itself as an easy-to-use, all-in-one tool focusing on seamless affiliate onboarding and post-purchase pop-ups to convert loyal customers into affiliates. UpPromote, on the other hand, emphasizes automation, fraud prevention, and scalable growth, suggesting a focus on larger or more sophisticated affiliate programs. The key difference lies in their target audience and the level of automation provided. ReferrLy seems tailored for merchants looking for a simple, quick setup, while UpPromote caters to businesses aiming for a more robust and feature-rich solution that requires less manual effort.
At a Glance
Affiliate Marketing ReferrLy
786 reviews
UpPromote Affiliate Marketing
2,632 reviews
Detailed Overview
Affiliate Marketing ReferrLy
Affiliate program & Referral marketing tool to drive sales via ambassadors and influencers marketing
Key Features
- Seamless Affiliate Onboarding. Custom signup domain & form fields.
- Set Commission rules by affiliates, products, collections & achievements & more
- Automatically creates Referral links & Coupon Codes for affiliates
- Post Purchase Pop-Ups. Ask your customers to join as affiliates on order pages
- Track referral sales using both referral links and coupon codes.
UpPromote Affiliate Marketing
Complete, easy referral & affiliate program app, trusted by top brands & experts to scale up revenue
Key Features
- Boost partner trust with branded portals, signup pages & affiliate links
- Reward strategically using multiple programs with smart commission rules
- Prevent fraud via IP tracking, blocklists & activity monitoring.
- Grow your network through Marketplace, customer referrals & MLM
- Save admin hours with auto-approvals, discounts & automated PayPal payouts
Feature Comparison
| Rating | 5/5 | 4.9/5 |
Rating Affiliate Marketing ReferrLy5/5 UpPromote Affiliate Marketing4.9/5 | ||
| Reviews | 786 | 2632 |
Reviews Affiliate Marketing ReferrLy786 UpPromote Affiliate Marketing2632 | ||
| Focus | Ease of Use & Customer Conversion | Automation & Scalability |
Focus Affiliate Marketing ReferrLyEase of Use & Customer Conversion UpPromote Affiliate MarketingAutomation & Scalability | ||
| Affiliate Onboarding | Seamless, Custom Signup | Branded Portals & Signup Pages |
Affiliate Onboarding Affiliate Marketing ReferrLySeamless, Custom Signup UpPromote Affiliate MarketingBranded Portals & Signup Pages | ||
| Fraud Prevention | Referral Link/Coupon Tracking | IP Tracking, Blocklists, Activity Monitoring |
Fraud Prevention Affiliate Marketing ReferrLyReferral Link/Coupon Tracking UpPromote Affiliate MarketingIP Tracking, Blocklists, Activity Monitoring | ||
| Commission Rules | Affiliates, Products, Collections, Achievements | Multiple Programs with Smart Commission Rules |
Commission Rules Affiliate Marketing ReferrLyAffiliates, Products, Collections, Achievements UpPromote Affiliate MarketingMultiple Programs with Smart Commission Rules | ||
| Post-Purchase | Order Page Pop-Ups | Customer Referrals & MLM (Multi-Level Marketing) |
Post-Purchase Affiliate Marketing ReferrLyOrder Page Pop-Ups UpPromote Affiliate MarketingCustomer Referrals & MLM (Multi-Level Marketing) | ||
| Payment Automation | Not Mentioned | Automated PayPal Payouts |
Payment Automation Affiliate Marketing ReferrLyNot Mentioned UpPromote Affiliate MarketingAutomated PayPal Payouts | ||
Our Verdict
For merchants prioritizing ease of use, quick setup, and converting existing customers into affiliates through post-purchase pop-ups, Affiliate Marketing ReferrLy seems like the better option. Its focus on seamless onboarding and custom signup domains suggests a more user-friendly experience for both merchants and affiliates. However, for businesses looking for a more comprehensive, automated solution with advanced features like fraud prevention, multiple commission programs, and automated payouts, UpPromote Affiliate Marketing offers a more robust and scalable platform. The higher number of reviews also suggests a larger user base and potentially more established support system.
Common Questions
Which app is easier to set up?
Based on the description, Affiliate Marketing ReferrLy seems to prioritize ease of use and seamless onboarding, suggesting a simpler setup process compared to UpPromote.
Which app is better for preventing fraud?
UpPromote offers specific fraud prevention features like IP tracking, blocklists, and activity monitoring, making it better suited for merchants concerned about affiliate fraud.
Which app is better for recruiting affiliates?
While both facilitate affiliate recruitment, UpPromote provides a Marketplace feature, along with customer referrals and MLM capabilities, potentially offering a wider reach.
Which app is better for larger affiliate programs?
UpPromote's emphasis on automation, scalability, and multiple commission programs makes it better suited for managing larger and more complex affiliate programs.
Which app offers better reporting and analytics?
UpPromote highlights real-time performance monitoring and insightful reports, suggesting more comprehensive analytics capabilities than Affiliate Marketing ReferrLy, where reporting isn't explicitly mentioned.
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