In 2026, Aftersell Post Purchase Upsell and EG Auto Add to Cart Free Gift represent distinct approaches to enhancing the Shopify checkout experience. Aftersell focuses on *post-purchase* upsells, suggesting it targets merchants seeking to maximize order value *after* the initial purchase is made. EG Auto Add to Cart Free Gift, conversely, centers on *pre-purchase* incentives, offering features like automatically adding free gifts or products to the cart based on customer behavior. This app's strength lies in incentivizing purchases *before* checkout is completed, particularly through BOGO and Buy X Get Y offers. The primary distinction lies in timing: Aftersell operates *after* checkout, while EG Auto Add to Cart Free Gift works *during* the shopping and cart building process. While both aim to increase revenue, Aftersell likely uses strategies that capitalize on existing purchase intent, potentially offering related products or upgrades. EG Auto Add to Cart Free Gift focuses on generating that intent in the first place, attracting shoppers with enticing deals. Therefore, their target audiences differ slightly: Aftersell is likely useful for any store with established products, while EG Auto Add to Cart Free Gift suits stores looking to aggressively promote products or clear inventory with attractive offers.
669 reviews
762 reviews
EasyGift: Free gift with purchase app for auto add to cart automatic gift, BOGO & Buy X Get Y offer
| Rating | 4.8/5 | 5/5 |
Rating Aftersell Post Purchase Upsell4.8/5 EG Auto Add to Cart Free Gift5/5 | ||
| Reviews | 669 | 762 |
Reviews Aftersell Post Purchase Upsell669 EG Auto Add to Cart Free Gift762 | ||
| Primary Function | Post-purchase Upselling | Automatic Free Gifts & Cart-Based Promotions |
Primary Function Aftersell Post Purchase UpsellPost-purchase Upselling EG Auto Add to Cart Free GiftAutomatic Free Gifts & Cart-Based Promotions | ||
| Key Features | Not specified but implies post-purchase offers | Auto add to cart gifts, scheduled BOGO/Buy X Get Y, targeted free gifts based on rules, cart value thresholds |
Key Features Aftersell Post Purchase UpsellNot specified but implies post-purchase offers EG Auto Add to Cart Free GiftAuto add to cart gifts, scheduled BOGO/Buy X Get Y, targeted free gifts based on rules, cart value thresholds | ||
| Target Merchant | Businesses seeking to increase average order value after a purchase. | Businesses seeking to incentivize purchase with automatic free gifts and promotions to clear inventory. |
Target Merchant Aftersell Post Purchase UpsellBusinesses seeking to increase average order value after a purchase. EG Auto Add to Cart Free GiftBusinesses seeking to incentivize purchase with automatic free gifts and promotions to clear inventory. | ||
| Ease of Use | Not Specified | Advertised as very easy to use (meditation for a monk). |
Ease of Use Aftersell Post Purchase UpsellNot Specified EG Auto Add to Cart Free GiftAdvertised as very easy to use (meditation for a monk). | ||
| Value Proposition | Not specifically defined, presumably higher AOV after initial purchase | Increased conversion rates, BOGO deals, and perceived value for consumers, add-to-cart upsells. |
Value Proposition Aftersell Post Purchase UpsellNot specifically defined, presumably higher AOV after initial purchase EG Auto Add to Cart Free GiftIncreased conversion rates, BOGO deals, and perceived value for consumers, add-to-cart upsells. | ||
| Timing of Intervention | After purchase | During browsing and cart building |
Timing of Intervention Aftersell Post Purchase UpsellAfter purchase EG Auto Add to Cart Free GiftDuring browsing and cart building | ||
The choice between Aftersell Post Purchase Upsell and EG Auto Add to Cart Free Gift depends largely on the merchant's objectives. If the goal is to maximize revenue from existing customers after they've already made a purchase, Aftersell is the better choice. It focuses on capitalizing on their existing purchase intent. However, if the aim is to entice new or existing customers to complete a purchase by offering incentives like free gifts, BOGO deals, or other automated promotions to cart, EG Auto Add to Cart Free Gift is the more suitable option.
EG Auto Add to Cart Free Gift appears stronger for merchants running frequent promotions or aiming to increase conversion rates by adding perceived value to the cart. While Aftersell's post-purchase strategy can be effective, EG Auto Add to Cart Free Gift's proactive approach could be more impactful for attracting customers and driving initial sales, especially with its higher rating and number of reviews.
Both apps aim to increase average order value, but through different methods. Aftersell does so *after* the purchase by upselling. EG Auto Add to Cart Free Gift influences the cart *before* checkout, increasing value by adding promotional products.
Based on the description, EG Auto Add to Cart Free Gift emphasizes its ease of use. The description explicitly mentions a 'super simple UI' and compares the rule creation process to 'meditation for a monk.' There's no comparable claim about Aftersell's ease of use.
EG Auto Add to Cart Free Gift is explicitly designed for BOGO (Buy One Get One) promotions. The description highlights 'BOGO / Buy 1 Get 1 offers' and the ability to 'schedule rules for BOGO'. Aftersell Post Purchase Upsell does not include this functionality.
Both apps seem to offer automation. However, EG Auto Add to Cart Free Gift's core value proposition is the *automatic* addition of free gifts to the cart based on pre-defined rules. This suggests a higher degree of automation in the cart-building process compared to Aftersell's post-purchase approach.
Aftersell Post Purchase Upsell is specifically designed for *post-purchase* upselling. Its name and assumed functionality imply that it presents upsell offers *after* the checkout process is complete, while EG Auto Add to Cart Free Gift operates *before* the purchase is finalized.
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