AI ‑ Easy Ads for Facebook Ads and Pin it: Pinterest Save Button are both Shopify apps aimed at helping merchants with advertising, but they address fundamentally different marketing needs. Easy Ads focuses on automating and optimizing Facebook and Instagram advertising campaigns through AI-powered features, targeting merchants seeking a hands-off approach to paid social media marketing. Pin it, on the other hand, is a social sharing tool designed to increase visibility on Pinterest by enabling visitors to easily share website content, helping merchants expand their reach organically through user-generated promotion. Easy Ads positions itself as a complete advertising solution with a done-for-you funnel strategy, audience targeting, ad creative creation, and automatic campaign optimizations. It appeals to merchants who lack the time or expertise to manage complex Facebook and Instagram ad campaigns manually. Pin it is designed to leverage social proof and user engagement on Pinterest to drive traffic and sales, targeting merchants who want to capitalize on the visual nature of Pinterest and its strong community to expand their brand awareness and customer base. The key difference lies in the advertising method: Easy Ads is a paid advertising solution, while Pin it is an organic, social sharing solution.
297 reviews
299 reviews
Easy Ads for Facebook helps you launch a full advertising funnel on Facebook and Instagram fast.
Make it easy for visitors to share your content via Pinterest. Gain new followers and customers.
| Rating | 4.4/5 | 4.9/5 |
Rating AI ‑ Easy Ads for Facebook Ads4.4/5 Pin it: Pinterest Save Button4.9/5 | ||
| Reviews | 297 | 299 |
Reviews AI ‑ Easy Ads for Facebook Ads297 Pin it: Pinterest Save Button299 | ||
| Advertising Platform | Facebook & Instagram | |
Advertising Platform AI ‑ Easy Ads for Facebook AdsFacebook & Instagram Pin it: Pinterest Save ButtonPinterest | ||
| Marketing Type | Paid advertising | Organic social sharing |
Marketing Type AI ‑ Easy Ads for Facebook AdsPaid advertising Pin it: Pinterest Save ButtonOrganic social sharing | ||
| Target Audience | Merchants seeking automated Facebook/Instagram ads | Merchants leveraging Pinterest for visibility |
Target Audience AI ‑ Easy Ads for Facebook AdsMerchants seeking automated Facebook/Instagram ads Pin it: Pinterest Save ButtonMerchants leveraging Pinterest for visibility | ||
| Ease of Use | Easy setup with AI-powered automation | Simple integration, no coding required |
Ease of Use AI ‑ Easy Ads for Facebook AdsEasy setup with AI-powered automation Pin it: Pinterest Save ButtonSimple integration, no coding required | ||
| Value Proposition | Done-for-you advertising funnel and automated optimization | Easy content sharing, increased Pinterest visibility |
Value Proposition AI ‑ Easy Ads for Facebook AdsDone-for-you advertising funnel and automated optimization Pin it: Pinterest Save ButtonEasy content sharing, increased Pinterest visibility | ||
| Key Feature | AI-powered campaign optimization | Pinterest Save Button |
Key Feature AI ‑ Easy Ads for Facebook AdsAI-powered campaign optimization Pin it: Pinterest Save ButtonPinterest Save Button | ||
For merchants struggling to manage Facebook and Instagram ads and seeking a hands-off, AI-driven solution, AI ‑ Easy Ads for Facebook Ads is the clear choice. Its done-for-you funnel and automated optimizations make it ideal for those with limited marketing expertise or time. However, for merchants with a strong visual brand and a desire to leverage the Pinterest platform for organic growth and customer discovery, Pin it: Pinterest Save Button is the better option. Its simplicity and ease of use make it a valuable tool for encouraging user-generated content and driving traffic to their store.
Ultimately, the choice depends on the merchant's specific marketing goals and resources. If the goal is paid advertising on Facebook and Instagram with minimal effort, Easy Ads is preferable. If the goal is to enhance Pinterest visibility and encourage organic sharing, Pin it is a more effective solution.
Both apps claim to be easy to set up, but Pin it: Pinterest Save Button likely has a simpler initial setup due to its focus on a single function. Easy Ads, while automated, may require more initial configuration to define the product catalog and target audience.
Both apps can potentially drive sales, but through different mechanisms. Easy Ads aims to directly convert users through targeted Facebook and Instagram ads. Pin it focuses on increasing brand visibility and driving traffic from Pinterest, which can indirectly lead to sales.
Pin it: Pinterest Save Button requires less marketing expertise, as it primarily relies on user-generated content and organic sharing. Easy Ads benefits from some understanding of advertising principles, even though it's AI-powered. Understanding targeting and ad creative performance will maximize its effectiveness.
For a brand new Shopify store, Pin it: Pinterest Save Button might be a better initial choice as it's a lower-cost way to start building brand awareness and generating organic traffic. Easy Ads can be implemented later, when there's more revenue to support paid advertising campaigns.
The decision depends on the merchant's goals. If the goal is immediate, targeted advertising for sales growth and the budget is available, Easy Ads is the priority. If the goal is organic visibility and building a Pinterest presence on a budget, Pin it is preferable.
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store