Also Bought CBB vs MultiVariants ‑ Bulk Orderfor Shopify (2026)
Also Bought CBB and MultiVariants ‑ Bulk Order serve distinctly different purposes for Shopify merchants. Also Bought CBB focuses on boosting sales through product recommendations, leveraging AI and cross-selling strategies. It aims to replicate the Amazon 'Customers Who Bought This Item Also Bought' experience, offering a personalized shopping journey and increasing product discoverability. MultiVariants ‑ Bulk Order, on the other hand, addresses checkout experience, although details on it are missing. Also Bought CBB targets merchants looking to enhance their average order value and improve customer engagement by suggesting relevant products. Its strengths lie in its sophisticated AI, extensive customization options, and real-time analysis of store data, providing tailored recommendations based on sales history and customer behavior. MultiVariants ‑ Bulk Order's strength appears to reside in checkout improvements, given shared categories. It is difficult to compare the apps without any features provided for MultiVariants ‑ Bulk Order.
At a Glance
Also Bought CBB
340 reviews
MultiVariants ‑ Bulk Order
306 reviews
Detailed Overview
Also Bought CBB
Premium product recommendations to increase your sales via cross-sell and product discoverability
Key Features
- Totally customisable UI: easy tuning of all texts, colours, sizes and styles
- The widget can be displayed on both product pages and the cart page
- Many recommendation types: automatic, manual, last seen, by type/collection, etc
- One-click install and out-of-the-box style integration with most popular themes
- Hassle-free operation: High Availability even with BFCM traffic peaks
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating Also Bought CBB4.9/5 MultiVariants ‑ Bulk Order5/5 | ||
| Reviews | 340 | 306 |
Reviews Also Bought CBB340 MultiVariants ‑ Bulk Order306 | ||
| Primary Function | Product Recommendations & Cross-selling | Checkout |
Primary Function Also Bought CBBProduct Recommendations & Cross-selling MultiVariants ‑ Bulk OrderCheckout | ||
| Target Merchant | Merchants seeking to increase AOV and product discoverability | Merchants with complicated checkout processes. |
Target Merchant Also Bought CBBMerchants seeking to increase AOV and product discoverability MultiVariants ‑ Bulk OrderMerchants with complicated checkout processes. | ||
| Key Technology | AI-powered recommendation engine | Unknown |
Key Technology Also Bought CBBAI-powered recommendation engine MultiVariants ‑ Bulk OrderUnknown | ||
| Customization | Highly customizable UI | Unknown |
Customization Also Bought CBBHighly customizable UI MultiVariants ‑ Bulk OrderUnknown | ||
| Ease of Use | One-click install, out-of-the-box theme integration | Unknown |
Ease of Use Also Bought CBBOne-click install, out-of-the-box theme integration MultiVariants ‑ Bulk OrderUnknown | ||
| Value Proposition | Increased sales through relevant product recommendations | Checkout experience. |
Value Proposition Also Bought CBBIncreased sales through relevant product recommendations MultiVariants ‑ Bulk OrderCheckout experience. | ||
- Conversion Audit
- Speed Audit
- SEO Audit
Conversion Audit
Our Verdict
If your primary goal is to increase sales by suggesting relevant products and improving product discoverability, Also Bought CBB is the clear choice. Its advanced AI and customization options allow for a personalized and effective cross-selling strategy. Without more information, MultiVariants ‑ Bulk Order's recommendation is impossible. The app caters to improving checkout experiences and may be useful to merchants needing checkout improvements. If a merchant wanted to improve the buying experience, then both tools could be valuable.
Common Questions
Which app is better for increasing average order value?
Also Bought CBB is designed to directly increase average order value by suggesting relevant products that customers are likely to add to their cart.
Which app is easier to set up and use?
Also Bought CBB offers a one-click install and out-of-the-box style integration with most popular themes, suggesting a straightforward setup process. Unknown about MultiVariants ‑ Bulk Order.
Which app is more suitable for stores with a large catalog of products?
Also Bought CBB has no limits on the number of products and orders, making it suitable for stores with extensive product catalogs. Unknown about MultiVariants ‑ Bulk Order.
How do I know if Also Bought CBB will work with my store's theme?
Also Bought CBB offers out-of-the-box style integration with most popular themes. You can likely test the app to see how well it integrates before committing.
Do I need technical expertise to use Also Bought CBB?
No, Also Bought CBB is designed for hassle-free operation, even during high traffic periods like BFCM. Its UI is customizable, but requires no advanced technical skills.
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