AMP Back in Stock | PreOrder vs Wishlist Gurufor Shopify (2026)
AMP Back in Stock | PreOrder and Wishlist Guru both aim to enhance the customer experience on Shopify, but they tackle different aspects. AMP Back in Stock | PreOrder focuses on preventing lost sales due to out-of-stock products by offering back-in-stock alerts and preorder options. It targets merchants with high SKU volumes who need to manage inventory effectively and capture demand for currently unavailable products. Wishlist Guru, on the other hand, centers around improving user engagement and conversion through a robust wishlist system, particularly emphasizing multi-language support and customization, catering to a potentially broader audience of merchants wanting to personalize the shopping experience. The key difference lies in their core functionality: inventory management versus user preference management.
At a Glance
AMP Back in Stock | PreOrder
739 reviews
Wishlist Guru
59 reviews
Detailed Overview
AMP Back in Stock | PreOrder
Capture Sales with Back in Stock Alerts and Preorder Options that Notify Customers on Restock alerts
Key Features
- Back in stock alerts: Notify shoppers via email, SMS & push on restock products
- Preorder: Sell new products before inventory arrives
- Branded restock alert buttons: Customize and add Back in Stock alerts in minutes
- Smart Restock & Preorder Insights: Track demand to plan restock with confidence
- 24/7 Support and Dedicated Assistance. Notify me button works with most themes
Wishlist Guru
Easy to setup, Multi-Wishlist app with MultiLanguage Support enhancing user engagement & conversion
Key Features
- Easy to install, Full support provided to users, 2 mins configuration process
- Easily add Wishlist buttons to all pages, including product, collection pages
- Multi-Language UI/UX and Emails, Highly Customizable, Filter App compatibility
- Variant ID based Wishlist for Guests and users, Share Wishlist options etc
- Analytics, Reports, Drawer Mode, Email reminders, User consent for emails
Feature Comparison
| Rating | 4.8/5 | 4.9/5 |
Rating AMP Back in Stock | PreOrder4.8/5 Wishlist Guru4.9/5 | ||
| Reviews | 739 | 59 |
Reviews AMP Back in Stock | PreOrder739 Wishlist Guru59 | ||
| Core Functionality | Back in Stock Alerts, Preorders | Wishlist Management |
Core Functionality AMP Back in Stock | PreOrderBack in Stock Alerts, Preorders Wishlist GuruWishlist Management | ||
| Key Feature: Language Support | Not explicitly mentioned | Multi-Language UI/UX and Emails |
Key Feature: Language Support AMP Back in Stock | PreOrderNot explicitly mentioned Wishlist GuruMulti-Language UI/UX and Emails | ||
| Key Feature: Alert Channels | Email, SMS, Push | Email (with user consent) |
Key Feature: Alert Channels AMP Back in Stock | PreOrderEmail, SMS, Push Wishlist GuruEmail (with user consent) | ||
| Target Merchant | High SKU volume, fast-moving catalogs | Retail & B2B stores seeking user engagement & personalization |
Target Merchant AMP Back in Stock | PreOrderHigh SKU volume, fast-moving catalogs Wishlist GuruRetail & B2B stores seeking user engagement & personalization | ||
| Customization | Branded restock alert buttons | Highly Customizable (UI/UX) |
Customization AMP Back in Stock | PreOrderBranded restock alert buttons Wishlist GuruHighly Customizable (UI/UX) | ||
| Primary Value Proposition | Boost conversions and cash flow with restock management | Enhance user engagement and conversion through wishlists |
Primary Value Proposition AMP Back in Stock | PreOrderBoost conversions and cash flow with restock management Wishlist GuruEnhance user engagement and conversion through wishlists | ||
Our Verdict
If your primary concern is recovering lost sales and managing customer demand for out-of-stock items, particularly if you have a large inventory and need robust notification options (SMS, push), then AMP Back in Stock | PreOrder is the better choice. Its focus on restock alerts and preorder capabilities makes it a strong solution for this specific need. However, if you're looking to improve the overall shopping experience through wishlists, especially catering to a multi-lingual audience and prioritizing user engagement, Wishlist Guru offers a more comprehensive solution. Its emphasis on customization and multi-language support can significantly enhance the shopping experience for diverse customer bases.
Common Questions
What's the main difference between back-in-stock alerts and wishlists?
Back-in-stock alerts notify customers when a specific product they were interested in becomes available again. Wishlists allow customers to save multiple products they are interested in for later purchase, and can also be used to share their desires with others.
Which app is better for a store with international customers?
Wishlist Guru is explicitly designed with multi-language support in mind, making it the better choice for a store with a significant international customer base who prefer to shop in their native languages.
Does either app provide analytics?
Yes, both apps mention analytics. AMP Back in Stock | PreOrder provides 'Smart Restock & Preorder Insights,' while Wishlist Guru includes 'Analytics, Reports'.
Which app is easier to set up?
Wishlist Guru claims an 'Easy to install' and '2 mins configuration process', suggesting a potentially simpler initial setup compared to AMP Back in Stock | PreOrder, although AMP Back in Stock | PreOrder states their 'Notify me button works with most themes'.
If I need SMS notifications, which app should I choose?
AMP Back in Stock | PreOrder explicitly states it offers back-in-stock alerts via email, SMS, and push notifications, while Wishlist Guru only mentions email alerts.
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