AMP: FAQ Page & Help Center HQ vs Instant Section & Page Builderfor Shopify (2026)
AMP: FAQ Page & Help Center HQ and Instant Section & Page Builder are both page builder apps on the Shopify app store, but they cater to very different needs. AMP: FAQ Page & Help Center HQ focuses specifically on building and optimizing help centers and FAQ pages. Its key strength lies in its simplicity and focus on customer support, providing features like insta-search, a powerful editor for creating articles, customizable design, and customer feedback collection. It aims to improve customer satisfaction and reduce support requests by offering readily available answers. Instant Section & Page Builder, on the other hand, is a comprehensive page builder designed for creating entire storefronts, landing pages, product pages, and theme sections without code. It boasts a large template library, A/B testing capabilities, and advanced features for product pages and cart customization. Its strength is its versatility and power, providing a wide array of tools for building visually appealing and high-converting stores. While both apps share the 'Page builder' category, Instant is more akin to Shogun or PageFly, offering a complete store-building experience, while AMP targets a niche within customer support.
At a Glance
AMP: FAQ Page & Help Center HQ
13 reviews
Instant Section & Page Builder
196 reviews
Detailed Overview
AMP: FAQ Page & Help Center HQ
Help Center HQ allows you to add a help center or FAQ page to your store in just a few minutes.
Key Features
- Insta-search: It will find answers instantly as the user types their question.
- Powerful editor: it makes writing help articles and a faq page a breeze.
- Customizable: to build a FAQ page that fits in with your store and brand.
- Seamless integration: manage your help center from the same familiar dashboard.
- Customer Feedback: collect user customer feedback through simple emojis.
Instant Section & Page Builder
Build your entire store easily with Instant: Product pages, Landings, Sections & more, without code.
Key Features
- 800+ CRO templates: Ready-to-use landings, product pages, sections, & more
- A/B test: Test any page or offer; track revenue, CTR, AOV; & auto-pick winners
- Custom cart drawer: Add upsells, rewards, countdowns, add-ons, & more
- Advanced product pages: Add metadata, subscriptions, bundles & use storewide
- Figma plugin: Copy & paste your designs from Figma. Used by 16,000+ users
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating AMP: FAQ Page & Help Center HQ5/5 Instant Section & Page Builder5/5 | ||
| Reviews | 13 | 196 |
Reviews AMP: FAQ Page & Help Center HQ13 Instant Section & Page Builder196 | ||
| Primary Function | FAQ & Help Center Builder | Full Store Page Builder |
Primary Function AMP: FAQ Page & Help Center HQFAQ & Help Center Builder Instant Section & Page BuilderFull Store Page Builder | ||
| Key Features | Insta-search, Customer Feedback | 800+ CRO Templates, A/B Testing |
Key Features AMP: FAQ Page & Help Center HQInsta-search, Customer Feedback Instant Section & Page Builder800+ CRO Templates, A/B Testing | ||
| Target Merchant | Merchants prioritizing customer support and self-service | Merchants wanting full store design control and A/B testing |
Target Merchant AMP: FAQ Page & Help Center HQMerchants prioritizing customer support and self-service Instant Section & Page BuilderMerchants wanting full store design control and A/B testing | ||
| Ease of Use | Likely Easier - Focused on specific functionality | Potentially more complex due to broader feature set |
Ease of Use AMP: FAQ Page & Help Center HQLikely Easier - Focused on specific functionality Instant Section & Page BuilderPotentially more complex due to broader feature set | ||
| Value Proposition | Reduce support tickets, improve customer satisfaction | Increase conversion rates, build a visually appealing store |
Value Proposition AMP: FAQ Page & Help Center HQReduce support tickets, improve customer satisfaction Instant Section & Page BuilderIncrease conversion rates, build a visually appealing store | ||
Our Verdict
For Shopify merchants seeking a simple, effective solution to build a robust FAQ page and improve customer self-service, AMP: FAQ Page & Help Center HQ is the clear choice. Its focused feature set and customer feedback tools make it ideal for reducing support requests and addressing common customer inquiries.
However, if a merchant needs a comprehensive page builder to design their entire storefront, create landing pages, run A/B tests, and customize product pages, Instant Section & Page Builder is the superior option. Its extensive template library, advanced features, and focus on conversion rate optimization make it a powerful tool for building a high-performing online store.
Common Questions
Can AMP: FAQ Page & Help Center HQ build landing pages?
No, AMP: FAQ Page & Help Center HQ is specifically designed for creating FAQ pages and help centers, not general landing pages.
Does Instant Section & Page Builder offer customer feedback features like AMP: FAQ Page & Help Center HQ?
The description of Instant Section & Page Builder does not explicitly mention customer feedback collection. Its focus is primarily on page building, A/B testing, and conversion rate optimization.
Which app is better for SEO?
Both apps contribute to SEO in different ways. A well-structured FAQ page built with AMP: FAQ Page & Help Center HQ can improve SEO by providing answers to common customer questions. Instant Section & Page Builder can improve SEO by allowing merchants to create optimized product and landing pages.
Is either app a good substitute for a full-fledged help desk solution?
AMP: FAQ Page & Help Center HQ is a complement to, but not a replacement for, a full help desk. Instant Section & Page Builder is not meant to be a help desk solution at all.
Which app is more likely to require a developer?
Both apps aim to be code-free. However, Instant Section & Page Builder, due to its wider range of features and integration with Figma, might require some developer knowledge for advanced customizations or integrations, although it strives to be accessible to non-technical users.
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