Amplius Customer Fields vs BLOY Rewards Program & Loyaltyfor Shopify (2026)
Amplius Customer Fields and BLOY Rewards Program & Loyalty, while both falling under the 'Customer Loyalty' category on Shopify, address vastly different aspects of customer relationship management. Amplius Customer Fields focuses on enhancing data collection by allowing merchants to add custom fields to customer registration and account pages, storing this information as metafields. Its core strength lies in its ability to personalize customer experiences and gather specific data relevant to a merchant's niche, while ensuring data ownership and easy integration with other apps via metafields. It targets merchants who need to collect very specific customer data beyond standard Shopify fields. In contrast, BLOY Rewards Program & Loyalty aims to boost customer retention and increase repeat purchases by implementing a loyalty program. Its features center around rewarding customers for purchases and actions, creating VIP tiers, and activating referral programs. BLOY's strength lies in its comprehensive loyalty program features and robust support, making it attractive to merchants prioritizing long-term customer engagement and repeat sales. It targets merchants seeking to build comprehensive customer loyalty programs with points, rewards, and VIP tiers.
At a Glance
Amplius Customer Fields
13 reviews
BLOY Rewards Program & Loyalty
267 reviews
Detailed Overview
Amplius Customer Fields
Add custom fields to your customers at registration and account pages, store them in metafields
Key Features
- Add custom fields to registration forms - saved directly as metafields
- Let customers view and edit their information from their account page
- Works with all metafield types: text, date, numbers and more coming soon
- Simple setup - add forms to your theme with just a few clicks
BLOY Rewards Program & Loyalty
Build a loyalty program to increase retention with points, rewards, VIP tiers, membership and POS.
Key Features
- Build and scale a customer loyalty program with points, rewards, and VIP tiers
- Reward purchases and actions with loyalty points customers actually redeem
- Design VIP tiers and memberships to drive higher repeat purchase behavior
- Activate referral rewards to grow retention-led customer acquisition
- Launch and optimize your loyalty program with confidence and 24/7 support
Feature Comparison
| Rating | 4.6/5 | 5/5 |
Rating Amplius Customer Fields4.6/5 BLOY Rewards Program & Loyalty5/5 | ||
| Reviews | 13 | 267 |
Reviews Amplius Customer Fields13 BLOY Rewards Program & Loyalty267 | ||
| Core Functionality | Custom Customer Fields & Data Collection | Loyalty Program Management |
Core Functionality Amplius Customer FieldsCustom Customer Fields & Data Collection BLOY Rewards Program & LoyaltyLoyalty Program Management | ||
| Data Storage | Native Shopify Metafields | Not explicitly stated, likely internal data storage |
Data Storage Amplius Customer FieldsNative Shopify Metafields BLOY Rewards Program & LoyaltyNot explicitly stated, likely internal data storage | ||
| Key Feature 1 | Custom fields on registration & account pages | Loyalty Points and Rewards |
Key Feature 1 Amplius Customer FieldsCustom fields on registration & account pages BLOY Rewards Program & LoyaltyLoyalty Points and Rewards | ||
| Key Feature 2 | Customer self-service data update | VIP Tiers and Memberships |
Key Feature 2 Amplius Customer FieldsCustomer self-service data update BLOY Rewards Program & LoyaltyVIP Tiers and Memberships | ||
| Target Merchant | Merchants needing specific customer data | Merchants prioritizing customer retention |
Target Merchant Amplius Customer FieldsMerchants needing specific customer data BLOY Rewards Program & LoyaltyMerchants prioritizing customer retention | ||
| Value Proposition | Personalized experiences through custom data | Increased repeat purchases and loyalty |
Value Proposition Amplius Customer FieldsPersonalized experiences through custom data BLOY Rewards Program & LoyaltyIncreased repeat purchases and loyalty | ||
| Ease of Use | Simple setup with theme integration | Launch and optimize with 24/7 support |
Ease of Use Amplius Customer FieldsSimple setup with theme integration BLOY Rewards Program & LoyaltyLaunch and optimize with 24/7 support | ||
Our Verdict
The choice between Amplius Customer Fields and BLOY Rewards Program & Loyalty depends entirely on a merchant's specific needs. If the priority is gathering detailed customer information for personalization and data-driven decision-making, Amplius Customer Fields is the clear winner. Its focus on metafields ensures data portability and control. However, for merchants primarily focused on building customer loyalty, increasing repeat purchases, and implementing a comprehensive rewards program, BLOY Rewards Program & Loyalty is the superior choice. Its robust loyalty features and 24/7 support make it a powerful tool for retention marketing.
While both contribute to customer loyalty in their own way, they cater to distinct strategies. Amplius enhances data collection, enabling targeted marketing and personalized experiences based on specific customer attributes. BLOY focuses on direct rewards and incentives to encourage repeat business and brand loyalty. Therefore, a merchant might even benefit from using both apps in conjunction, leveraging Amplius for rich customer data and BLOY for rewarding desired behaviors.
Common Questions
Which app is better for collecting customer birthdays?
Amplius Customer Fields is better for collecting customer birthdays as a custom field during registration or via their account page. The data is stored in metafields.
Which app is better for rewarding customers for their purchases?
BLOY Rewards Program & Loyalty is designed specifically for rewarding customers for purchases and other actions with loyalty points and rewards.
Can I use Amplius Customer Fields data with BLOY Rewards Program & Loyalty?
Potentially, yes. Since Amplius stores data as metafields, if BLOY Rewards Program & Loyalty integrates with metafields, you could potentially use the data collected by Amplius to trigger specific rewards or VIP tiers within BLOY's system. However, compatibility depends entirely on BLOY's integration capabilities.
Which app is easier to set up and use?
Amplius Customer Fields emphasizes simple setup with theme integration in just a few clicks. BLOY Rewards Program & Loyalty offers 24/7 support, suggesting a more complex setup but with readily available assistance. Ease of use will depend on a merchant's technical skills and the complexity of their desired loyalty program.
Does either app lock me into their platform?
Amplius Customer Fields explicitly states that you can uninstall anytime and retain all customer information in your store as it is stored in metafields. BLOY Rewards Program & Loyalty doesn't mention data lock-in, so it's important to investigate where the loyalty data is stored and if it can be easily exported before committing to the app.
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