Amplius Customer Fields vs Easy Wholesale Lock for B2Bfor Shopify (2026)

Amplius Customer Fields and Easy Wholesale Lock for B2B, while both categorized under Customer Loyalty (and 'Customer Loyalty - Other'), address distinct merchant needs. Amplius Customer Fields focuses on enriching customer profiles through customizable data collection directly within Shopify metafields. It empowers merchants to gather specific customer details like VAT IDs, birthdays, or custom preferences, enabling personalized experiences. Its primary strength lies in its data ownership and seamless integration with the Shopify ecosystem, allowing merchants to retain full control of their customer information. Easy Wholesale Lock for B2B, on the other hand, is a robust access management tool. It's designed to restrict access to various parts of the store based on customer characteristics and spending habits. The core difference lies in their purpose. Amplius Customer Fields enhances customer understanding and personalization through data acquisition, while Easy Wholesale Lock for B2B governs access and provides tiered access levels, often for wholesale or VIP customers. While both can contribute to customer loyalty, they do so through different mechanisms. Amplius improves loyalty by providing personalized experiences, whereas Easy Wholesale Lock improves loyalty through exclusivity and special access.

Amplius Customer Fields and Easy Wholesale Lock for B2B, while both categorized under Customer Loyalty (and 'Customer Loyalty - Other'), address distinct merchant needs. Amplius Customer Fields focuses on enriching customer profiles through customizable data collection directly within Shopify metafields. It empowers merchants to gather specific customer details like VAT IDs, birthdays, or custom preferences, enabling personalized experiences. Its primary strength lies in its data ownership and seamless integration with the Shopify ecosystem, allowing merchants to retain full control of their customer information. Easy Wholesale Lock for B2B, on the other hand, is a robust access management tool. It's designed to restrict access to various parts of the store based on customer characteristics and spending habits. The core difference lies in their purpose. Amplius Customer Fields enhances customer understanding and personalization through data acquisition, while Easy Wholesale Lock for B2B governs access and provides tiered access levels, often for wholesale or VIP customers. While both can contribute to customer loyalty, they do so through different mechanisms. Amplius improves loyalty by providing personalized experiences, whereas Easy Wholesale Lock improves loyalty through exclusivity and special access.