AOV Bundles Volume Discounts vs Essential Upsell & Cross Sellfor Shopify (2026)
Both AOV Bundles Volume Discounts and Essential Upsell & Cross Sell are highly-rated Shopify apps (5/5) designed to increase Average Order Value (AOV) through upselling and cross-selling techniques. However, they differ in their focus and implementation. AOV Bundles Volume Discounts positions itself as a more comprehensive bundling solution, emphasizing flexibility and AI-powered recommendations to create various bundle types like fixed sets, mix-and-match options, and volume discounts. It highlights its ease of use and native integration with store branding. Essential Upsell & Cross Sell, on the other hand, focuses on a broader range of upselling and cross-selling strategies, including frequently bought together products, related products, product addons, and post-purchase upsells. Its strengths lie in its diverse range of upsell placements (product page, cart drawer, post-purchase) and automatic discount promotions.
At a Glance
AOV Bundles Volume Discounts
292 reviews
Essential Upsell & Cross Sell
1,004 reviews
Detailed Overview
AOV Bundles Volume Discounts
Create seamless bundle offers and smart volume discounts that encourage customers to buy more
Key Features
- Launch faster with AI-recommended bundle types based on your setup idea
- Create bundles your way: fixed sets, mix-and-match, or build-your-own kits
- Turn small carts into bigger orders with smart Quantity Breaks
- Increase AOV with frequently bought together offers that feel natural
- Fully customizable widget designed to match your store’s branding
Essential Upsell & Cross Sell
One click upsell and cross sell. Show frequently bought together product upsell & related products.
Key Features
- Show frequently bought products (FBT), related products, product recommendations
- Post purchase upsell & cross sell: Product addons, bought together bundles
- Automatic discount promotions: Add discounts to upsell & "also bought" products
- Product page upsell: Add one click upsell & cross-sell products & BOGO bundles
- Cart upsell: Add upsell cart app, cross-sell & product add-ons to cart drawer
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating AOV Bundles Volume Discounts5/5 Essential Upsell & Cross Sell5/5 | ||
| Reviews | 292 | 1004 |
Reviews AOV Bundles Volume Discounts292 Essential Upsell & Cross Sell1004 | ||
| Core Focus | Bundles & Volume Discounts | Upsell & Cross-sell (broader) |
Core Focus AOV Bundles Volume DiscountsBundles & Volume Discounts Essential Upsell & Cross SellUpsell & Cross-sell (broader) | ||
| Bundle Types | Fixed, Mix-and-Match, Build-Your-Own, Volume Discounts, AI-Recommended | Frequently Bought Together, Buy X Get Y, Product Bundles, Product Add-ons |
Bundle Types AOV Bundles Volume DiscountsFixed, Mix-and-Match, Build-Your-Own, Volume Discounts, AI-Recommended Essential Upsell & Cross SellFrequently Bought Together, Buy X Get Y, Product Bundles, Product Add-ons | ||
| Upsell Placement | Not explicitly stated (implied on product pages) | Product Page, Cart Drawer, Post-Purchase |
Upsell Placement AOV Bundles Volume DiscountsNot explicitly stated (implied on product pages) Essential Upsell & Cross SellProduct Page, Cart Drawer, Post-Purchase | ||
| Automation | AI-recommended bundle types | Automatic discount promotions |
Automation AOV Bundles Volume DiscountsAI-recommended bundle types Essential Upsell & Cross SellAutomatic discount promotions | ||
| Customization | Fully Customizable Widget | Customizable Product Upsell & Cross-sell & 'Add to Cart' Widgets |
Customization AOV Bundles Volume DiscountsFully Customizable Widget Essential Upsell & Cross SellCustomizable Product Upsell & Cross-sell & 'Add to Cart' Widgets | ||
| Support | 24/7 | Not explicitly stated |
Support AOV Bundles Volume Discounts24/7 Essential Upsell & Cross SellNot explicitly stated | ||
| Value Proposition | Seamless bundle creation and AI-driven recommendations | Diverse upsell strategies and automatic promotions |
Value Proposition AOV Bundles Volume DiscountsSeamless bundle creation and AI-driven recommendations Essential Upsell & Cross SellDiverse upsell strategies and automatic promotions | ||
Our Verdict
For merchants primarily interested in flexible and creative bundle offerings, especially those seeking AI-powered assistance and a seamless brand integration, AOV Bundles Volume Discounts is a strong choice. Its focus on diverse bundle types and easy setup caters to businesses wanting to experiment with different bundling strategies. However, for merchants seeking a wider array of upselling and cross-selling tactics beyond bundling, including product add-ons, post-purchase upsells, and cart-specific promotions, Essential Upsell & Cross Sell offers a more comprehensive solution. The higher number of reviews also suggests a potentially larger user base and more battle-tested features. If support availability is critical, AOV Bundles Volume Discounts' 24/7 support could be a decisive factor.
Common Questions
Which app is easier to set up and use?
AOV Bundles Volume Discounts emphasizes its ease of use with a claim of 'build and launch in just a few clicks—no coding required'. Essential Upsell & Cross Sell doesn't explicitly mention ease of setup, but its focus on automatic promotions suggests some level of automation streamlining the process. User reviews would be key to confirming actual user experience.
Which app offers more customization options?
Both apps offer customization options. AOV Bundles Volume Discounts focuses on widget customization to match store branding. Essential Upsell & Cross Sell allows customization of product upsell & cross-sell & 'add to cart' widgets, providing slightly more granular control over individual upsell components.
Which app is better for increasing AOV quickly?
Both apps aim to increase AOV, but Essential Upsell & Cross Sell's post-purchase upsell functionality might offer a more immediate impact. However, the long-term AOV impact would depend on the specific store and customer behavior. Testing both apps on the same product set would provide a direct comparison.
Which app supports more types of product recommendations?
Essential Upsell & Cross Sell explicitly supports 'frequently bought products (FBT), related products, product recommendations'. AOV Bundles Volume Discounts indirectly supports product recommendations through its 'Frequently Bought Together' feature. Essential Upsell & Cross Sell appears to offer a broader range of recommendation types.
Does either app offer analytics or reporting?
AOV Bundles Volume Discounts mentions 'monitor what customers respond to, adjust bundles easily, and keep improving results', which implies some level of analytics. Essential Upsell & Cross Sell doesn't explicitly mention analytics. Further research into each app's documentation would be required for precise details.
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