AOV Bundles Volume Discounts vs Wrapped: Gift Wrap & Messagesfor Shopify (2026)
AOV Bundles Volume Discounts and Wrapped: Gift Wrap & Messages both aim to increase average order value (AOV) through upselling and cross-selling, but they approach this goal with different strategies and target different customer behaviors. AOV Bundles Volume Discounts focuses on incentivizing larger purchases through quantity discounts, bundles, and frequently bought together suggestions powered by AI. This app aims to influence purchasing decisions by making larger cart sizes more attractive with volume discounts and showcasing related products, especially useful when the customer hasn't completed an order yet. Wrapped: Gift Wrap & Messages, on the other hand, caters specifically to the gift-giving market, allowing customers to add personalized gift options like wrapping, messages, and boxes. The core difference lies in their positioning. AOV Bundles targets any merchant looking to boost sales by encouraging larger orders through strategic product combinations and discounts, with ease of implementation using AI suggestions. Wrapped focuses on enhancing the gifting experience, allowing customers to personalize their orders for recipients. Thus, one focuses on maximizing value of the *contents* of the cart, while the other focuses on maximizing the perceived value of the *packaging* of the cart.
At a Glance
AOV Bundles Volume Discounts
292 reviews
Wrapped: Gift Wrap & Messages
108 reviews
Detailed Overview
AOV Bundles Volume Discounts
Create seamless bundle offers and smart volume discounts that encourage customers to buy more
Key Features
- Launch faster with AI-recommended bundle types based on your setup idea
- Create bundles your way: fixed sets, mix-and-match, or build-your-own kits
- Turn small carts into bigger orders with smart Quantity Breaks
- Increase AOV with frequently bought together offers that feel natural
- Fully customizable widget designed to match your store’s branding
Wrapped: Gift Wrap & Messages
Boost sales and order value with personalized gift messages, gift wrap, and gift options.
Key Features
- Gift Blocks | Upsell gift options on product pages, carts, and at checkout
- Order Gift Options | Add gift wrap and gift messages to an entire order
- Product Gift Options | Add gift wrap and gift messages to individual products
- Elevated customer experience | A seamless way for shoppers to personalize gifts
- Fully customizable | Easily match gift option features to your brand and theme
Feature Comparison
| Rating | 5/5 | 4.8/5 |
Rating AOV Bundles Volume Discounts5/5 Wrapped: Gift Wrap & Messages4.8/5 | ||
| Reviews | 292 | 108 |
Reviews AOV Bundles Volume Discounts292 Wrapped: Gift Wrap & Messages108 | ||
| Core Functionality | Volume Discounts and Bundles | Gift Wrap and Messages |
Core Functionality AOV Bundles Volume DiscountsVolume Discounts and Bundles Wrapped: Gift Wrap & MessagesGift Wrap and Messages | ||
| Target Merchant | Businesses aiming to increase AOV through product bundling and quantity discounts | Businesses catering to gift-giving, holidays, and special occasions |
Target Merchant AOV Bundles Volume DiscountsBusinesses aiming to increase AOV through product bundling and quantity discounts Wrapped: Gift Wrap & MessagesBusinesses catering to gift-giving, holidays, and special occasions | ||
| Ease of Use | Simple setup with AI-powered suggestions, no coding required | Customizable gift option features to match brand and theme |
Ease of Use AOV Bundles Volume DiscountsSimple setup with AI-powered suggestions, no coding required Wrapped: Gift Wrap & MessagesCustomizable gift option features to match brand and theme | ||
| Value Proposition | Increased AOV through strategic product combinations and discounts | Improved customer satisfaction and AOV through enhanced gifting experience |
Value Proposition AOV Bundles Volume DiscountsIncreased AOV through strategic product combinations and discounts Wrapped: Gift Wrap & MessagesImproved customer satisfaction and AOV through enhanced gifting experience | ||
| Customization | Fully customizable widget designed to match store branding | Fully customizable gift option features to match your brand and theme |
Customization AOV Bundles Volume DiscountsFully customizable widget designed to match store branding Wrapped: Gift Wrap & MessagesFully customizable gift option features to match your brand and theme | ||
| AI Powered | AI-recommended bundle types based on your setup idea | No mention |
AI Powered AOV Bundles Volume DiscountsAI-recommended bundle types based on your setup idea Wrapped: Gift Wrap & MessagesNo mention | ||
Our Verdict
Choosing between AOV Bundles Volume Discounts and Wrapped: Gift Wrap & Messages depends entirely on the specific needs and target market of the Shopify store. If the primary goal is to increase AOV through strategic product combinations and volume discounts accessible to *any* customer buying enough quantity, AOV Bundles Volume Discounts is the better choice, especially due to its AI-powered recommendations. It's an excellent option for stores selling products that are frequently purchased together or in bulk.
On the other hand, if the store specifically targets gift-givers or wants to capitalize on holiday and special occasion sales, Wrapped: Gift Wrap & Messages is the more appropriate solution. It enhances the customer experience by allowing shoppers to personalize their purchases, adding value perceived by both the giver *and* the recipient. A store with a significant gift-giving component (e.g., jewelry, gourmet foods, personalized items) will see a more immediate benefit from Wrapped.
Common Questions
Which app is easier to set up and use?
Both apps claim ease of use. AOV Bundles Volume Discounts boasts AI-powered suggestions, potentially simplifying the initial setup. However, Wrapped: Gift Wrap & Messages focuses on customizable features matching your branding, implying a slightly more involved design process, but more visual control.
Which app is better for stores with a low average order value?
AOV Bundles Volume Discounts is likely better suited to increase low AOV. Its core function is incentivizing larger purchases through discounts on larger quantities or related item purchases, addressing the low-order-size problem head on. Wrapped does not solve this directly.
Can these apps be used together?
Yes, technically. A store could use AOV Bundles Volume Discounts to encourage larger orders and then offer gift wrapping options through Wrapped: Gift Wrap & Messages at checkout, however, you should take care with store aesthetics so as not to distract the customer with too many offers at once.
Which app offers better customer support?
AOV Bundles Volume Discounts explicitly mentions 24/7 support, which may be a deciding factor for merchants requiring immediate assistance. Wrapped: Gift Wrap & Messages does not mention a specific support offering.
Which app is better if I sell digital products?
AOV Bundles Volume Discounts. Wrapped is irrelevant, as digital products cannot be physically wrapped.
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