AOV.ai Post Purchase Upsell vs Buy Button channelfor Shopify (2026)
AOV.ai Post Purchase Upsell and Buy Button channel both aim to increase sales for Shopify merchants, but they approach this goal from fundamentally different angles. AOV.ai focuses on maximizing Average Order Value (AOV) by offering one-click upsells and downsells after the initial purchase, leveraging post-purchase pages (thank you and order status). It targets merchants looking to optimize their existing checkout flow and extract more value from each customer. In contrast, Buy Button channel focuses on enabling sales outside of the Shopify store environment by creating embedded 'Buy Now' buttons and direct checkout links for websites, blogs, and social media, targeting merchants who want to expand their sales channels beyond their Shopify storefront and reach customers where they already are.
At a Glance
AOV.ai Post Purchase Upsell
67 reviews
Buy Button channel
193 reviews
Detailed Overview
AOV.ai Post Purchase Upsell
Sell more, do less: Boost AOV with one-click upsell on Post purchase, Thank you & Order status page
Key Features
- Boost AOV with one-click post purchase upsells and downsells
- Create upsell offers instantly, no coding skills required
- Personalize targeting by product, cart value, or shipping country
- Customize branding to match your store’s unique design
- Track performance with built-in real-time analytics
Buy Button channel
Sell more with Buy Buttons. Create fast and easy checkout links to promote products or collections.
Key Features
- Let shoppers check out right on the spot from any website or blog.
- Promote your products to visitors who view your blog or website regularly.
- Customize fonts, colors, and layouts to match your website’s style and brand.
- Update product details from Shopify without editing the code on your website.
- Track sales using your Home sales overview and Analytics pages.
Feature Comparison
| Rating | 4.9/5 | 3.7/5 |
Rating AOV.ai Post Purchase Upsell4.9/5 Buy Button channel3.7/5 | ||
| Reviews | 67 | 193 |
Reviews AOV.ai Post Purchase Upsell67 Buy Button channel193 | ||
| Focus | Post-Purchase Upsells | Off-Site Sales |
Focus AOV.ai Post Purchase UpsellPost-Purchase Upsells Buy Button channelOff-Site Sales | ||
| Target Merchant | Merchants with existing Shopify traffic wanting to increase AOV | Merchants wanting to sell on blogs, websites, and social media |
Target Merchant AOV.ai Post Purchase UpsellMerchants with existing Shopify traffic wanting to increase AOV Buy Button channelMerchants wanting to sell on blogs, websites, and social media | ||
| Ease of Use | Easy setup, no coding required | Requires embedding HTML code |
Ease of Use AOV.ai Post Purchase UpsellEasy setup, no coding required Buy Button channelRequires embedding HTML code | ||
| Value Proposition | Increase AOV through one-click upsells and downsells | Expand sales channels beyond the Shopify store |
Value Proposition AOV.ai Post Purchase UpsellIncrease AOV through one-click upsells and downsells Buy Button channelExpand sales channels beyond the Shopify store | ||
| AI Integration | AI-powered templates | Not mentioned |
AI Integration AOV.ai Post Purchase UpsellAI-powered templates Buy Button channelNot mentioned | ||
| Checkout Location | Shopify store (post-purchase) | Embedded on external sites/platforms |
Checkout Location AOV.ai Post Purchase UpsellShopify store (post-purchase) Buy Button channelEmbedded on external sites/platforms | ||
Our Verdict
For Shopify merchants primarily focused on optimizing their existing store's checkout process and increasing AOV, AOV.ai Post Purchase Upsell is the clear choice. Its one-click upsells, AI-powered templates, and focus on personalization make it well-suited for maximizing the value of each customer. However, if a merchant's priority is expanding sales channels beyond their Shopify store and reaching customers on external websites, blogs, or social media platforms, Buy Button channel offers a more direct and effective solution, despite its lower rating and need for HTML code integration.
Common Questions
Which app is easier to use?
AOV.ai Post Purchase Upsell emphasizes ease of use with no coding required, while Buy Button channel requires embedding HTML code.
Which app focuses on increasing average order value (AOV)?
AOV.ai Post Purchase Upsell is specifically designed to boost AOV through post-purchase upsells and downsells.
Which app is best for selling on social media?
Buy Button channel, through its direct checkout links, is more suitable for selling on social media platforms by linking directly to a product checkout page.
Which app offers AI features?
AOV.ai Post Purchase Upsell offers AI-powered templates to launch offers faster.
Which app has more reviews?
Buy Button channel has significantly more reviews (193) compared to AOV.ai Post Purchase Upsell (67).
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