Apps Mav: Scratch and WIN! vs Gatsby: Convert Your Followersfor Shopify (2026)

Apps Mav: Scratch and WIN! and Gatsby: Convert Your Followers both aim to boost sales and engagement for Shopify merchants via giveaways and contests, but they adopt very different approaches. Apps Mav focuses on on-site engagement through scratch card games that incentivize email sign-ups, referral traffic, and repeat visits. It aims to gamify the customer experience directly on the store's website. In contrast, Gatsby centers on converting Instagram followers into email and SMS subscribers through automated campaigns and DMs, leveraging social media engagement. Gatsby focuses on generating leads and driving sales by capitalizing on the brand's existing Instagram presence. Apps Mav is ideal for merchants seeking to increase on-site engagement and collect zero-party data, while Gatsby caters to merchants who have already built a significant following on Instagram and seek to convert this social presence into tangible marketing assets like email and SMS lists. The apps also differentiate in their level of automation. Apps Mav offers automatic coupons and referral programs, while Gatsby focuses on automated Instagram giveaway campaigns and flows triggered by user-generated content and follows.

Apps Mav: Scratch and WIN! and Gatsby: Convert Your Followers both aim to boost sales and engagement for Shopify merchants via giveaways and contests, but they adopt very different approaches. Apps Mav focuses on on-site engagement through scratch card games that incentivize email sign-ups, referral traffic, and repeat visits. It aims to gamify the customer experience directly on the store's website. In contrast, Gatsby centers on converting Instagram followers into email and SMS subscribers through automated campaigns and DMs, leveraging social media engagement. Gatsby focuses on generating leads and driving sales by capitalizing on the brand's existing Instagram presence. Apps Mav is ideal for merchants seeking to increase on-site engagement and collect zero-party data, while Gatsby caters to merchants who have already built a significant following on Instagram and seek to convert this social presence into tangible marketing assets like email and SMS lists. The apps also differentiate in their level of automation. Apps Mav offers automatic coupons and referral programs, while Gatsby focuses on automated Instagram giveaway campaigns and flows triggered by user-generated content and follows.