Apps Mav: Scratch and WIN! and ProveSource: Sales Pop Ups both operate within the pop-up category on Shopify, but cater to very different merchant needs and employ vastly different strategies. Apps Mav focuses on gamification through scratch card promotions designed to rapidly grow email lists, sales, and referral traffic. Its strength lies in its interactive and potentially viral nature, making it suitable for merchants aiming for quick, engaging customer acquisition, especially during seasonal peaks like the Holiday Season. However, its very low rating compared to its competitor is a red flag. ProveSource: Sales Pop Ups, on the other hand, leverages social proof and urgency through sales notification pop-ups to build trust and encourage conversions. Its significantly higher rating and review count suggest a more reliable and widely accepted solution. ProveSource is better suited for merchants seeking to subtly influence customer behavior by showcasing recent sales and activity, creating a sense of momentum and trustworthiness around their brand. Therefore, despite being in the same category, they serve very different purposes and target different aspects of customer psychology.
8 reviews
89 reviews
Show a scratch card on your store. Watch your email list, sales, signups, traffic & referrals grow!
| Rating | 2.9/5 | 5/5 |
Rating Apps Mav: Scratch and WIN!2.9/5 ProveSource: Sales Pop Ups5/5 | ||
| Reviews | 8 | 89 |
Reviews Apps Mav: Scratch and WIN!8 ProveSource: Sales Pop Ups89 | ||
| Pop-up Type | Gamified Scratch Card | Sales Notifications |
Pop-up Type Apps Mav: Scratch and WIN!Gamified Scratch Card ProveSource: Sales Pop UpsSales Notifications | ||
| Primary Goal | Lead Generation & Viral Growth | Conversion Rate Optimization & Social Proof |
Primary Goal Apps Mav: Scratch and WIN!Lead Generation & Viral Growth ProveSource: Sales Pop UpsConversion Rate Optimization & Social Proof | ||
| Data Collection | Zero-Party Data via Custom Forms | Implied data via sales activity |
Data Collection Apps Mav: Scratch and WIN!Zero-Party Data via Custom Forms ProveSource: Sales Pop UpsImplied data via sales activity | ||
| Marketing Focus | Campaign-Based, Promotional | Always-On, Subtle Persuasion |
Marketing Focus Apps Mav: Scratch and WIN!Campaign-Based, Promotional ProveSource: Sales Pop UpsAlways-On, Subtle Persuasion | ||
| Ease of Use | Likely Moderate (Template Customization) | Likely Easier (Automated Sales Notifications) |
Ease of Use Apps Mav: Scratch and WIN!Likely Moderate (Template Customization) ProveSource: Sales Pop UpsLikely Easier (Automated Sales Notifications) | ||
| Value Proposition | Rapid List Growth, Engagement | Increased Sales, Trust Building |
Value Proposition Apps Mav: Scratch and WIN!Rapid List Growth, Engagement ProveSource: Sales Pop UpsIncreased Sales, Trust Building | ||
ProveSource: Sales Pop Ups is the clear choice for most merchants in 2026. The overwhelmingly positive reviews and established social proof strategy make it a safer and more reliable option for driving conversions. Its 'always-on' nature integrates seamlessly into the customer experience. Apps Mav: Scratch and WIN! might be considered only by merchants with a very specific need for gamified lead generation, particularly during promotional periods, and who are willing to overlook the app's low rating and limited user feedback. However, those merchants should carefully analyze the negative feedback from the current users to determine if the issues are dealbreakers.
Based on the feature descriptions and inferred functionality, ProveSource: Sales Pop Ups is likely easier to set up, as it primarily automates sales notifications, whereas Apps Mav: Scratch and WIN! requires template selection and customization, plus campaign management.
Apps Mav: Scratch and WIN! is specifically designed to collect zero-party data through custom form fields, enabling merchants to gather specific information from customers in exchange for the chance to win a prize. ProveSource primarily leverages existing sales data.
Apps Mav: Scratch and WIN! has a higher potential for viral growth due to its 'refer to play again' feature, incentivizing users to share the promotion with their friends. ProveSource does not offer inherent viral marketing features.
ProveSource: Sales Pop Ups is better suited for a long-term marketing strategy due to its consistent application of social proof. Apps Mav: Scratch and WIN! is more appropriate for short-term, campaign-based promotions.
ProveSource: Sales Pop Ups has significantly more positive user feedback, indicated by its 5/5 rating and 89 reviews, compared to Apps Mav: Scratch and WIN!'s 2.9/5 rating and 8 reviews.
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store