Appstle℠ Memberships vs BLOY Rewards Program & Loyaltyfor Shopify (2026)
Appstle℠ Memberships and BLOY Rewards Program & Loyalty both operate within the customer loyalty space on Shopify, but target different needs. Appstle℠ Memberships focuses primarily on building and managing membership programs, akin to Amazon Prime, offering tiered perks, automated billing, and a customizable member portal. Their strength lies in end-to-end membership management, including plan creation, perk assignment, and automated billing, all within an intuitive interface. They position themselves as a comprehensive membership solution, suitable for merchants wanting a robust, subscription-based loyalty system. BLOY Rewards Program & Loyalty, in contrast, offers a broader approach to customer loyalty, encompassing points-based systems, VIP tiers, membership options, and even POS integration. It emphasizes driving retention through redeemable rewards and encouraging specific customer actions. While it also offers membership functionality, its focus appears wider, catering to merchants looking for a versatile loyalty program rather than a purely membership-driven approach. BLOYS's strong point is a more diverse loyalty program with additional loyalty perks.
At a Glance
Appstle℠ Memberships
492 reviews
BLOY Rewards Program & Loyalty
267 reviews
Detailed Overview
Appstle℠ Memberships
Only end-to-end memberships tool covering member plans, perks (e.g. discounts, access), and billing
Key Features
- Intuitive merchant UI to offer and manage membership plans within minutes
- Tiered & customized member perks (discounted pricing, shipping benefits, access)
- Smart member tagging, to associate the right perks with the right member plans
- Automated member billing at pre-chosen intervals that can be customized
- Comprehensive and customizable member portal. Robust APIs and webhooks
BLOY Rewards Program & Loyalty
Build a loyalty program to increase retention with points, rewards, VIP tiers, membership and POS.
Key Features
- Build and scale a customer loyalty program with points, rewards, and VIP tiers
- Reward purchases and actions with loyalty points customers actually redeem
- Design VIP tiers and memberships to drive higher repeat purchase behavior
- Activate referral rewards to grow retention-led customer acquisition
- Launch and optimize your loyalty program with confidence and 24/7 support
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating Appstle℠ Memberships4.9/5 BLOY Rewards Program & Loyalty5/5 | ||
| Reviews | 492 | 267 |
Reviews Appstle℠ Memberships492 BLOY Rewards Program & Loyalty267 | ||
| Primary Focus | End-to-End Memberships | Broad Loyalty Programs (Points, Rewards, VIP, Membership) |
Primary Focus Appstle℠ MembershipsEnd-to-End Memberships BLOY Rewards Program & LoyaltyBroad Loyalty Programs (Points, Rewards, VIP, Membership) | ||
| Key Membership Features | Tiered Perks, Automated Billing, Member Portal | VIP Tiers, Exclusive Perks |
Key Membership Features Appstle℠ MembershipsTiered Perks, Automated Billing, Member Portal BLOY Rewards Program & LoyaltyVIP Tiers, Exclusive Perks | ||
| Loyalty Program Options | Limited | Points-based rewards, VIP tiers, Referral Rewards |
Loyalty Program Options Appstle℠ MembershipsLimited BLOY Rewards Program & LoyaltyPoints-based rewards, VIP tiers, Referral Rewards | ||
| POS Integration | Not Mentioned | Available |
POS Integration Appstle℠ MembershipsNot Mentioned BLOY Rewards Program & LoyaltyAvailable | ||
| Target Merchant Type | Businesses emphasizing subscription-based loyalty programs. | Businesses looking for a comprehensive loyalty platform with points, rewards, and membership. |
Target Merchant Type Appstle℠ MembershipsBusinesses emphasizing subscription-based loyalty programs. BLOY Rewards Program & LoyaltyBusinesses looking for a comprehensive loyalty platform with points, rewards, and membership. | ||
| Ease of Use | Intuitive merchant UI | Launch and optimize... with confidence |
Ease of Use Appstle℠ MembershipsIntuitive merchant UI BLOY Rewards Program & LoyaltyLaunch and optimize... with confidence | ||
| Value Proposition | Complete membership management with automated billing and perk customization. | Increased retention and repeat purchases through versatile loyalty programs. |
Value Proposition Appstle℠ MembershipsComplete membership management with automated billing and perk customization. BLOY Rewards Program & LoyaltyIncreased retention and repeat purchases through versatile loyalty programs. | ||
Our Verdict
For merchants prioritizing a robust, subscription-based membership program with automated billing and customizable perks, Appstle℠ Memberships is the stronger choice. Its focus on end-to-end membership management makes it ideal for businesses wanting a dedicated membership solution. The larger number of reviews also suggests a broader user base and more established presence.
Conversely, if a merchant seeks a versatile loyalty program that encompasses points, rewards, VIP tiers, membership options, and potentially POS integration, BLOY Rewards Program & Loyalty is the better option. Its broader feature set caters to businesses needing a more comprehensive approach to customer loyalty beyond just memberships. The high rating and 24/7 support also make it an attractive choice for merchants new to loyalty programs or requiring ongoing assistance.
Common Questions
Which app is easier to use for beginners?
Both apps emphasize ease of use. However, Appstle's claim of an 'intuitive merchant UI' suggests it may be slightly easier to grasp for new users specifically setting up membership plans. BLOY on the other hand, claims the user will be able to launch and optimize with confidence.
Does Appstle℠ Memberships offer points-based rewards?
Based on the provided information, Appstle℠ Memberships primarily focuses on tiered perks and benefits associated with membership plans, rather than traditional points-based rewards systems. BLOY is the solution for loyalty points.
Which app is better for a brick-and-mortar store?
BLOY Rewards Program & Loyalty is better for brick-and-mortar stores due to its POS integration. Appstle℠ Memberships does not mention POS integration.
Does either app provide support for onboarding and customization?
Appstle℠ Memberships mentions a 'merchant success team' available for questions and customization, suggesting a more hands-on approach. BLOY mentions 24/7 support for modern Shopify stores.
Which app is more suitable for enterprise-level Shopify stores?
Without specific information on scalability and enterprise features, it's difficult to definitively say. However, Appstle℠ Memberships' mention of 'Robust APIs and webhooks' suggests it may be more suitable for enterprise-level stores requiring deeper integration and customization capabilities.
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