AR: Google Shopping Feed Pro vs Faire: Sell Wholesalefor Shopify (2026)
AR: Google Shopping Feed Pro and Faire: Sell Wholesale are both Shopify apps operating within the 'Selling online' and 'Marketplaces' categories, but they cater to drastically different merchant needs. AR: Google Shopping Feed Pro focuses on optimizing and automating Google Shopping campaigns for global reach, handling complex multi-language, multi-currency, and regional inventory feeds. Its strength lies in providing advanced feed management and data enrichment tools for maximizing visibility on Google Shopping. Conversely, Faire: Sell Wholesale facilitates connections with independent retailers worldwide, enabling wholesale sales through the Faire marketplace. Faire simplifies wholesale operations by syncing inventory and orders with Shopify, aiming to expand a brand's reach through a curated network of retail partners. While AR: Google Shopping Feed Pro requires merchants to actively manage Google Shopping campaigns, Faire offers a platform where retailers discover and purchase products, shifting the focus from direct consumer sales to wholesale distribution. The choice between the two depends heavily on whether a merchant prioritizes direct-to-consumer sales via Google Shopping or wholesale partnerships through the Faire marketplace.
At a Glance
AR: Google Shopping Feed Pro
247 reviews
Faire: Sell Wholesale
259 reviews
Detailed Overview
AR: Google Shopping Feed Pro
We deliver Google Shopping XML feed. Support for multi language, multi currency, and local ads feed.
Key Features
- Multiple countries, languages and currencies.
- Metafields and metaobjects mapping. Use tags for data enrichment.
- Local inventory and regional inventory feeds.
- Use XML for Bing and Meta/Facebook + feeds for other platforms and marketplaces.
- Advanced mapping of options, filters (collection, price, title), feed optimizer.
Faire: Sell Wholesale
Grow your wholesale business with exposure to independent retailers worldwide
Key Features
- Sell to independent retailers around the world
- Faire offers simple set-up and no commitments
- Quickly and easily publish your products on Faire
- Keep inventory levels in sync and avoid overselling
- Simplify operations by syncing orders to Shopify
Feature Comparison
| Rating | 5/5 | 4.5/5 |
Rating AR: Google Shopping Feed Pro5/5 Faire: Sell Wholesale4.5/5 | ||
| Reviews | 247 | 259 |
Reviews AR: Google Shopping Feed Pro247 Faire: Sell Wholesale259 | ||
| Target Market | Direct-to-consumer, global retailers | Wholesale, brands seeking retail partners |
Target Market AR: Google Shopping Feed ProDirect-to-consumer, global retailers Faire: Sell WholesaleWholesale, brands seeking retail partners | ||
| Focus | Google Shopping feed optimization | Wholesale marketplace participation |
Focus AR: Google Shopping Feed ProGoogle Shopping feed optimization Faire: Sell WholesaleWholesale marketplace participation | ||
| Platform Support | Primarily Google Shopping, partial Bing and Meta/Facebook via XML | Faire wholesale marketplace |
Platform Support AR: Google Shopping Feed ProPrimarily Google Shopping, partial Bing and Meta/Facebook via XML Faire: Sell WholesaleFaire wholesale marketplace | ||
| Key Benefit | Expanded reach through Google Shopping Ads worldwide | Access to a network of independent retailers |
Key Benefit AR: Google Shopping Feed ProExpanded reach through Google Shopping Ads worldwide Faire: Sell WholesaleAccess to a network of independent retailers | ||
| Complexity | Potentially complex due to feed optimization options | Simplified wholesale management with marketplace integration |
Complexity AR: Google Shopping Feed ProPotentially complex due to feed optimization options Faire: Sell WholesaleSimplified wholesale management with marketplace integration | ||
| Inventory Management | Supports regional inventory feeds | Inventory sync with Shopify |
Inventory Management AR: Google Shopping Feed ProSupports regional inventory feeds Faire: Sell WholesaleInventory sync with Shopify | ||
Our Verdict
For merchants prioritizing direct sales to consumers and looking to maximize their visibility on Google Shopping, especially those operating in multiple countries and languages, AR: Google Shopping Feed Pro is the superior choice. Its advanced features for feed optimization, multi-currency support, and regional inventory management cater specifically to this audience.
However, for brands seeking to expand their reach through wholesale partnerships with independent retailers, Faire: Sell Wholesale is the more suitable option. Its focus on connecting brands with retailers and simplifying wholesale operations makes it ideal for merchants looking to diversify their sales channels and tap into the wholesale market. While AR: Google Shopping Feed Pro offers broader platform support via XML exports, its primary strength is Google Shopping. If your strategy leans heavily towards wholesale, Faire is the clear winner.
Common Questions
Which app is better for a store selling in multiple languages?
AR: Google Shopping Feed Pro explicitly supports multiple languages and currencies within the Google Shopping feed, making it ideal for international stores. Faire does not focus on direct translation or multi-currency support for Google Shopping.
Which app is easier to set up?
Faire is likely easier to set up initially, as it focuses on a direct connection to their marketplace. AR: Google Shopping Feed Pro requires a deeper understanding of Google Shopping feeds and optimization strategies, making the initial setup more complex.
Does AR: Google Shopping Feed Pro integrate with other marketplaces like Etsy?
The description mentions XML for Bing and Meta/Facebook + feeds for other platforms, but provides no explicit mention of direct integration with marketplaces such as Etsy. It primarily supports Google Shopping.
Can I use both apps simultaneously?
Yes, merchants can potentially use both apps simultaneously. AR: Google Shopping Feed Pro would manage Google Shopping campaigns, while Faire would facilitate wholesale sales to retailers through their marketplace. However, merchants need to carefully manage their inventory and pricing strategies across both channels to avoid conflicts.
Which app offers better ROI for a new brand?
The better ROI depends on the brand's strategy. If the brand has a strong marketing budget and wants to quickly reach consumers, AR: Google Shopping Feed Pro can be effective. If the brand prioritizes building retail partnerships and doesn't want to invest heavily in direct consumer marketing initially, Faire may offer a faster path to revenue.
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