AR: Google Shopping Feed Pro and Selling Point, while both having perfect ratings, serve drastically different needs for Shopify merchants in 2026. AR: Google Shopping Feed Pro focuses on optimizing product visibility and sales through Google Shopping campaigns, catering to merchants who sell internationally and need robust features for managing product feeds across multiple languages, currencies, and regions. It is a powerful tool for merchants focused on aggressive growth through Google Shopping, particularly those with complex inventory management needs. Selling Point, on the other hand, addresses the pain point of migrating or importing gift cards and store credits from other platforms or POS systems to Shopify. It streamlines the process, saving merchants time and potential developer costs associated with manual migration. Selling Point is ideally suited for merchants transitioning to Shopify from another platform or POS system, or those looking to consolidate their gift card and store credit programs into Shopify's native features. Its value lies in its ability to quickly and easily import existing gift card balances and create virtual gift cards from physical ones. While both apps fall under the general category of 'Selling Online', their core functionalities and target audiences are worlds apart. AR: Google Shopping Feed Pro focuses on top-of-funnel acquisition through paid advertising, while Selling Point focuses on customer retention and streamlining operational processes after a platform change or POS system migration.
247 reviews
45 reviews
We deliver Google Shopping XML feed. Support for multi language, multi currency, and local ads feed.
Easily migrate or import Gift Cards or Store Credits from any POS system or website into your store
| Rating | 5/5 | 5/5 |
Rating AR: Google Shopping Feed Pro5/5 Selling Point5/5 | ||
| Reviews | 247 | 45 |
Reviews AR: Google Shopping Feed Pro247 Selling Point45 | ||
| Primary Function | Google Shopping Feed Optimization | Gift Card/Store Credit Migration & Management |
Primary Function AR: Google Shopping Feed ProGoogle Shopping Feed Optimization Selling PointGift Card/Store Credit Migration & Management | ||
| Target Merchant | Merchants selling internationally, using Google Shopping. | Merchants migrating to Shopify, or integrating offline gift card programs. |
Target Merchant AR: Google Shopping Feed ProMerchants selling internationally, using Google Shopping. Selling PointMerchants migrating to Shopify, or integrating offline gift card programs. | ||
| Support Scope | Google Shopping only | Migration from any POS or website |
Support Scope AR: Google Shopping Feed ProGoogle Shopping only Selling PointMigration from any POS or website | ||
| Value Proposition | Increased sales & global reach through Google Shopping. | Simplified gift card migration, time & cost savings. |
Value Proposition AR: Google Shopping Feed ProIncreased sales & global reach through Google Shopping. Selling PointSimplified gift card migration, time & cost savings. | ||
| Multi-Platform Support | Supports Bing, Meta/Facebook via XML/other feeds. | Primarily focuses on migration to Shopify's native system. |
Multi-Platform Support AR: Google Shopping Feed ProSupports Bing, Meta/Facebook via XML/other feeds. Selling PointPrimarily focuses on migration to Shopify's native system. | ||
| Core Technology | XML Feed generation | Data Import/Export & Gift Card Management |
Core Technology AR: Google Shopping Feed ProXML Feed generation Selling PointData Import/Export & Gift Card Management | ||
Choosing between AR: Google Shopping Feed Pro and Selling Point depends entirely on a merchant's specific needs. If the primary goal is to drive traffic and sales through Google Shopping campaigns, especially on a global scale, then AR: Google Shopping Feed Pro is the clear choice. Its multi-language, multi-currency support, and advanced feed optimization features make it a powerful tool for maximizing ROI on Google Shopping ads. However, if a merchant is transitioning to Shopify from another platform, or has a significant number of existing gift cards or store credits to migrate, then Selling Point is the more appropriate solution. Its ease of use and ability to import gift card data in bulk will save significant time and resources.
In short, AR: Google Shopping Feed Pro is for growth-focused merchants leveraging Google Shopping, while Selling Point is for merchants undergoing platform migrations or integrating existing gift card programs.
Based on the descriptions, Selling Point is likely easier to use due to its focus on streamlining a specific task (gift card migration). AR: Google Shopping Feed Pro, with its advanced features and configuration options for multiple countries and languages, likely requires more technical expertise.
AR: Google Shopping Feed Pro is specifically designed for international sales. Its multi-language, multi-currency, and regional inventory feed support are essential for merchants targeting multiple countries.
Yes, these apps address completely different needs. A merchant could use AR: Google Shopping Feed Pro to drive traffic and sales, and Selling Point to manage their gift card program, especially during a platform migration.
The long-term value depends on the merchant's strategy. If Google Shopping is a core part of the marketing strategy, AR: Google Shopping Feed Pro offers long-term value by optimizing ad performance. If gift card management is a recurring need, Selling Point simplifies these tasks and offers continued value.
AR: Google Shopping Feed Pro notes it uses XML for Meta/Facebook feeds; Selling Point focuses solely on gift card/store credit migration and management and does not offer social media advertising support.
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