Atelier | Private Sales vs Instafeed ‑ Instagram Feedsfor Shopify (2026)
Atelier | Private Sales and Instafeed - Instagram Feeds are distinct Shopify apps, despite sharing the 'Selling online - Other' category. Atelier focuses on creating exclusive, invite-only shopping experiences like sample sales and VIP events. Its strength lies in providing merchants with granular control over access to hidden products and collections, offering a branded and customizable experience for select customers. Instafeed, on the other hand, leverages social proof by integrating Instagram and TikTok feeds into the Shopify store. Its primary goal is to boost engagement and sales by showcasing user-generated content and enabling shoppable posts, transforming the store into a dynamic social shopping hub. The key difference lies in their core functionality: Atelier prioritizes exclusivity and control for targeted sales events, whereas Instafeed emphasizes social media integration for enhanced customer engagement and direct purchasing from social feeds. Atelier targets merchants who want to offer exclusive deals and control who accesses them, while Instafeed appeals to those seeking to capitalize on social media presence and user-generated content to drive sales. Choosing between them depends heavily on the merchant's marketing strategy and goals.
At a Glance
Atelier | Private Sales
5 reviews
Instafeed ‑ Instagram Feeds
34 reviews
Detailed Overview
Atelier | Private Sales
Exclusive Shopping Experiences for Your Customers.
Key Features
- Showcase hidden collections exclusively to select customers.
- Retain full control over access & require password or email verification.
- Match your brand aesthetics, your storefronts are fully customizable.
- Run multiple private sales simultaneously.
- Fulfill orders as you normally would, with full admin integration.
Instafeed ‑ Instagram Feeds
Boost sales with Instafeed, TikTok Feeds, Shoppable Videos, Shoppable Reels,Instagram gallery, UGC
Key Features
- Display Social Media Feed: Showcase Instagram and TikTok feeds, quick and easy.
- Setup Widget: Instagram gallery to match your store's concept and aesthetic
- Shoppable: Attaching product tags to create unique shoppable social media posts
- Analytics: In-depth tracking and analysis of your web store's performance.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Atelier | Private Sales5/5 Instafeed ‑ Instagram Feeds5/5 | ||
| Reviews | 5 | 34 |
Reviews Atelier | Private Sales5 Instafeed ‑ Instagram Feeds34 | ||
| Core Functionality | Private Sales & Exclusive Events | Social Media Feed Integration & Shoppable Posts |
Core Functionality Atelier | Private SalesPrivate Sales & Exclusive Events Instafeed ‑ Instagram FeedsSocial Media Feed Integration & Shoppable Posts | ||
| Target Audience | Merchants seeking to offer exclusive deals to VIP customers | Merchants leveraging social media for sales & engagement |
Target Audience Atelier | Private SalesMerchants seeking to offer exclusive deals to VIP customers Instafeed ‑ Instagram FeedsMerchants leveraging social media for sales & engagement | ||
| Customization | Fully customizable storefronts for branded experiences | Customizable Instagram gallery to match store aesthetic |
Customization Atelier | Private SalesFully customizable storefronts for branded experiences Instafeed ‑ Instagram FeedsCustomizable Instagram gallery to match store aesthetic | ||
| Access Control | Password & Email Verification for limited access | Not Applicable |
Access Control Atelier | Private SalesPassword & Email Verification for limited access Instafeed ‑ Instagram FeedsNot Applicable | ||
| Primary Value Proposition | Increased exclusivity & targeted sales opportunities | Enhanced social proof & direct sales from social media |
Primary Value Proposition Atelier | Private SalesIncreased exclusivity & targeted sales opportunities Instafeed ‑ Instagram FeedsEnhanced social proof & direct sales from social media | ||
| Reporting/Analytics | Order Fulfillment Tracking via Admin Integration | In-depth tracking and analysis of web store performance |
Reporting/Analytics Atelier | Private SalesOrder Fulfillment Tracking via Admin Integration Instafeed ‑ Instagram FeedsIn-depth tracking and analysis of web store performance | ||
Our Verdict
For merchants wanting to create a sense of exclusivity and run targeted private sales events, Atelier | Private Sales is the better choice. Its focus on access control, branded experiences, and admin integration make it ideal for launching sample sales, VIP access periods, or product drops with a select audience.
On the other hand, Instafeed - Instagram Feeds is better suited for merchants who actively use Instagram and TikTok and want to leverage social proof to drive sales. The ability to create shoppable posts directly from social feeds and showcase user-generated content makes it a valuable tool for increasing engagement and converting social media followers into customers. A larger number of reviews also suggests higher user satisfaction or a broader user base in 2026.
Common Questions
Can I use both Atelier and Instafeed together?
Yes, as they address different needs. Atelier manages exclusive sales events, while Instafeed integrates social media. Using both can enhance marketing efforts and drive sales via different channels.
Which app is easier to set up?
Instafeed likely has a simpler initial setup, as it mainly involves connecting social media accounts. Atelier's setup might involve more planning to define exclusive sales and access rules.
Does Atelier help with marketing?
Atelier indirectly supports marketing by creating exclusive offers and a sense of urgency, motivating customers to purchase during private sales events.
Does Instafeed integrate with other social media platforms besides Instagram and TikTok?
The description only mentions Instagram and TikTok feeds, so integration with other platforms is not confirmed.
Which app is better for SEO?
Neither app directly focuses on SEO. However, Instafeed's integration of social media content might indirectly improve SEO by driving traffic and engagement.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store