Auction Today vs Lably—Product Labels & Badgesfor Shopify (2026)

Auction Today and Lably—Product Labels & Badges both aim to boost sales, but they employ vastly different strategies. Auction Today focuses on creating a sense of urgency and competition through live auctions, targeting merchants with unique or limited-stock items who want to maximize revenue through dynamic pricing. It automates the auction process from start to finish. Lably, on the other hand, concentrates on visual merchandising, enabling merchants to draw attention to specific products using labels, badges, and stickers. It's designed for merchants looking to highlight promotions, sales, or specific product attributes to improve conversion rates through visual cues. Auction Today offers a complete auction solution with features like proxy bidding, reserve prices, and multi-currency support, indicating a focus on operational efficiency and global reach. Lably provides a library of pre-designed labels and customization options, suggesting a focus on ease of use and visual appeal. While both apps fall under the 'Promotions - Other' category, they cater to distinct needs: one for dynamic pricing and competitive engagement, the other for visual merchandising and highlighting product benefits. Lably also allows integration for holidays and events like Halloween and BFCM. Despite both apps aiming to improve conversions, their approaches and target audiences differ significantly. Auction Today appeals to merchants with niche products and a desire to create a bidding frenzy, while Lably is more suitable for merchants seeking to highlight promotions and product features across their entire catalog or specific collections. Both seem easy to use, though Auction Today seems to focus more on the backend workflow while Lably is more focused on the front end and storefront appearance.

Auction Today and Lably—Product Labels & Badges both aim to boost sales, but they employ vastly different strategies. Auction Today focuses on creating a sense of urgency and competition through live auctions, targeting merchants with unique or limited-stock items who want to maximize revenue through dynamic pricing. It automates the auction process from start to finish. Lably, on the other hand, concentrates on visual merchandising, enabling merchants to draw attention to specific products using labels, badges, and stickers. It's designed for merchants looking to highlight promotions, sales, or specific product attributes to improve conversion rates through visual cues. Auction Today offers a complete auction solution with features like proxy bidding, reserve prices, and multi-currency support, indicating a focus on operational efficiency and global reach. Lably provides a library of pre-designed labels and customization options, suggesting a focus on ease of use and visual appeal. While both apps fall under the 'Promotions - Other' category, they cater to distinct needs: one for dynamic pricing and competitive engagement, the other for visual merchandising and highlighting product benefits. Lably also allows integration for holidays and events like Halloween and BFCM. Despite both apps aiming to improve conversions, their approaches and target audiences differ significantly. Auction Today appeals to merchants with niche products and a desire to create a bidding frenzy, while Lably is more suitable for merchants seeking to highlight promotions and product features across their entire catalog or specific collections. Both seem easy to use, though Auction Today seems to focus more on the backend workflow while Lably is more focused on the front end and storefront appearance.