Authorize Earth vs Subunofor Shopify (2026)
Authorize Earth and Subuno both aim to help Shopify merchants prevent fraud, but they approach it differently. Authorize Earth positions itself as a highly customizable solution that learns from your unique store patterns, even offering identity verification and digital IDs. Its strength lies in automatically blacklisting customers and analyzing order patterns to build its detection logic, potentially appealing to merchants who want a system tailored to their specific risk profile. Subuno, on the other hand, emphasizes ease of use and a rules-based approach, leveraging industry veteran knowledge and built-in advanced data analytics. It focuses on automated fraud checks, manual review tools, and integration with third-party services. The key difference lies in their approach to customization and setup. Authorize Earth requires time to learn order patterns and may demand more initial configuration to set up verification rules and thresholds. Subuno seems geared towards faster deployment with readily available rules and third-party integrations. While Authorize Earth offers features like customer digital IDs, Subuno focuses on chargeback prevention and credit card fraud. The lack of reviews for Authorize Earth makes its reliability uncertain, while Subuno's perfect rating (though based on only 4 reviews) suggests user satisfaction. Given the lack of data on Authorize Earth, Subuno appears to be the better choice to start with, as it has some reviews. If you seek a more personalized solution and have lots of time and data, Authorize Earth might be worth consideration when it gathers some reviews.
At a Glance
Authorize Earth
0 reviews
Subuno
4 reviews
Detailed Overview
Authorize Earth
Verify customer identities & stop fraud using detection logic built from your unique store patterns.
Key Features
- Thresholds detect risky orders - (Order Value > $5000 OR Customer Blacklisted)
- Action mapping defines steps to take upon decision results - Capture/Cancel
- Automatically blacklist customer attributes like card number & address
- Run an analysis anytime to build fraud detection logic from your order patterns
- Verify customer age, document validity & issue reusable customer digital ID's
Subuno
Subuno helps you prevent credit card fraud/chargeback. Customize and automate your order screening.
Key Features
- Automated fraud checks help you flag fraudulent and suspicious orders .
- 15+ manual review tools help you properly research and assess suspicious orders.
- Integrated third party tools provide you with advanced data analytics.
- Automatically flag orders based on risk score/velocity/mismatching addresses.
- Automatically reject/hold orders based on order characteristics.
Feature Comparison
| Rating | 0/5 | 5/5 |
Rating Authorize Earth0/5 Subuno5/5 | ||
| Reviews | 0 | 4 |
Reviews Authorize Earth0 Subuno4 | ||
| Customization | High (learns from store patterns) | Rules-based (configurable but pre-built) |
Customization Authorize EarthHigh (learns from store patterns) SubunoRules-based (configurable but pre-built) | ||
| Identity Verification | Yes (ID verification, digital IDs) | No (Focus on credit card fraud) |
Identity Verification Authorize EarthYes (ID verification, digital IDs) SubunoNo (Focus on credit card fraud) | ||
| Third-Party Integrations | Implied (via order analysis) | Explicitly mentioned (integrated tools) |
Third-Party Integrations Authorize EarthImplied (via order analysis) SubunoExplicitly mentioned (integrated tools) | ||
| Ease of Use | Potentially complex (requires pattern learning) | Likely easier (rules-based, less learning) |
Ease of Use Authorize EarthPotentially complex (requires pattern learning) SubunoLikely easier (rules-based, less learning) | ||
| Blacklisting | Automatic based on cancellation or manual input | Automatic based on risk score |
Blacklisting Authorize EarthAutomatic based on cancellation or manual input SubunoAutomatic based on risk score | ||
| Fraud Detection Approach | Threshold-based and Pattern-based | Rules-based with Data Analytics |
Fraud Detection Approach Authorize EarthThreshold-based and Pattern-based SubunoRules-based with Data Analytics | ||
| Value Proposition | Prevent fraud using detection logic unique to your store | Prevent credit card fraud and chargebacks with customizable and automated order screening |
Value Proposition Authorize EarthPrevent fraud using detection logic unique to your store SubunoPrevent credit card fraud and chargebacks with customizable and automated order screening | ||
Our Verdict
For merchants prioritizing ease of use and a quick setup with proven results (albeit with a small sample size of reviews), Subuno is the safer bet. Its focus on rules-based fraud prevention, integration with third-party data analytics tools, and automated flagging of suspicious orders makes it a good starting point for most Shopify stores.
Authorize Earth, on the other hand, might appeal to merchants willing to invest time in training the app and building custom detection logic. The promise of learning unique store patterns and offering identity verification features like digital IDs is compelling. However, the lack of reviews makes it difficult to assess its effectiveness and ease of use. Therefore, unless you are comfortable being an early adopter and have a specific need for its unique features, Subuno presents a more reliable solution in 2026.
Common Questions
Which app is easier to set up?
Based on the descriptions, Subuno is likely easier to set up due to its rules-based system and pre-built integrations. Authorize Earth requires time to learn your store's order patterns before it can effectively detect fraud.
Which app focuses more on identity verification?
Authorize Earth explicitly offers identity verification features, including age verification, document validity checks, and reusable customer digital IDs. Subuno doesn't mention these features; its focus is more on credit card fraud prevention.
Which app has better customer reviews?
Subuno has a perfect rating of 5/5 based on 4 reviews, while Authorize Earth has no reviews.
Which app is better for automatically blacklisting fraudulent customers?
Both apps offer automatic blacklisting. Authorize Earth allows blacklisting based on cancellation or manual input, while Subuno uses risk scores and order characteristics for automatic blacklisting.
If I only want to prevent credit card fraud, which app is better?
Subuno is specifically designed to prevent credit card fraud and chargebacks. Authorize Earth has a broader focus, including identity verification, but does address credit card fraud as well.
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