Avada GDPR Cookies Consent and Coupon X: Discount Code Pop Up are both well-rated Shopify apps (5/5), but cater to drastically different needs. Avada focuses on legal compliance, specifically GDPR, CCPA, and other international privacy regulations, offering cookie consent banners, privacy policy generators, and cookie scanning. Its strength lies in helping merchants navigate complex legal requirements related to user data and ensuring their store operates within the bounds of the law. Coupon X, on the other hand, is a marketing tool designed to boost sales and engagement through discount code pop-ups, email subscriptions, and promotional offers. The primary difference is their core purpose. Avada is defensive, protecting merchants from legal risks, while Coupon X is offensive, designed to drive revenue growth. Avada targets merchants who prioritize legal compliance and operate in regions with strict data privacy laws. Coupon X targets merchants looking to increase sales, build email lists, and reduce cart abandonment through promotional strategies. The sheer volume of reviews for Avada (824) compared to Coupon X (113) suggests a higher overall demand for GDPR compliance solutions than for discount popup tools, potentially reflecting a greater perceived risk or a wider applicability across different store types.
824 reviews
113 reviews
Create a Google Certified TCF cookie consent banner for CCPA/GDPR compliance & GCM v2 + 24/7 SUPPORT
Discount pop ups, coupons, email popups, and promo codes pop ups to improve subscriptions and sales
| Rating | 5/5 | 5/5 |
Rating Avada GDPR Cookies Consent5/5 Coupon X: Discount Code Pop Up5/5 | ||
| Reviews | 824 | 113 |
Reviews Avada GDPR Cookies Consent824 Coupon X: Discount Code Pop Up113 | ||
| Primary Function | GDPR/CCPA Cookie Consent & Compliance | Discount Code Pop-ups & Email Marketing |
Primary Function Avada GDPR Cookies ConsentGDPR/CCPA Cookie Consent & Compliance Coupon X: Discount Code Pop UpDiscount Code Pop-ups & Email Marketing | ||
| Target Audience | Merchants needing GDPR/CCPA compliance | Merchants seeking to increase sales & email signups |
Target Audience Avada GDPR Cookies ConsentMerchants needing GDPR/CCPA compliance Coupon X: Discount Code Pop UpMerchants seeking to increase sales & email signups | ||
| Key Features | Cookie consent banners, privacy policy generator, cookie scanner, GCM v2 support | Discount pop-ups, coupon codes, email pop-ups, MailChimp/Klaviyo integration |
Key Features Avada GDPR Cookies ConsentCookie consent banners, privacy policy generator, cookie scanner, GCM v2 support Coupon X: Discount Code Pop UpDiscount pop-ups, coupon codes, email pop-ups, MailChimp/Klaviyo integration | ||
| Value Proposition | Avoid legal penalties & build customer trust | Increase sales, reduce cart abandonment, grow email list |
Value Proposition Avada GDPR Cookies ConsentAvoid legal penalties & build customer trust Coupon X: Discount Code Pop UpIncrease sales, reduce cart abandonment, grow email list | ||
| Checkout Extensibility | Compatible | Not Mentioned |
Checkout Extensibility Avada GDPR Cookies ConsentCompatible Coupon X: Discount Code Pop UpNot Mentioned | ||
| GCM v2 Support | Yes | No |
GCM v2 Support Avada GDPR Cookies ConsentYes Coupon X: Discount Code Pop UpNo | ||
If a merchant's priority is legal compliance, especially regarding GDPR, CCPA, and other privacy laws, then Avada GDPR Cookies Consent is the clear choice. It offers comprehensive features to manage user consent and protect against legal risks. However, if a merchant is primarily focused on boosting sales, acquiring email leads, and reducing cart abandonment through promotional offers, Coupon X: Discount Code Pop Up is the better option.
While both apps are well-rated, their fundamentally different purposes make them suitable for distinct merchant needs. A merchant could potentially use both apps, Avada for compliance and Coupon X for marketing, but their selection should be driven by their immediate priorities and the legal environment in which they operate.
Without user reviews specifically addressing ease of use, it's difficult to say definitively. However, Avada's feature set leans towards a more technical implementation for legal compliance, which might require more configuration. Coupon X's focus on pop-up creation suggests a potentially more visual and intuitive user interface.
Avada mentions compatibility with Meta/Tiktok Pixel, implying a connection to Facebook Ads data handling from a consent perspective. Coupon X does not mention Facebook Ads integration directly.
Pricing information isn't provided, making it impossible to compare costs. Merchants should investigate the pricing plans of both apps to determine which fits their budget.
Even if you only sell in the US, you might still need cookie consent solutions due to state laws like CCPA/CPRA, VCDPA, CPA, CTDPA and UCPA. Avada supports these US State laws, so is still relevant for compliance.
While primarily focused on discount codes, Coupon X's description mentions driving more email signups. This suggests it can also be used to offer other incentives, like free shipping or exclusive content, in exchange for email addresses.
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