Avis Product Options, Variants vs WOW Product Optionsfor Shopify (2026)

In 2026, when choosing a Shopify app for product options and variants, merchants have two choices: Avis Product Options, Variants and WOW Product Options. Avis boasts a perfect 5/5 rating based on a substantial 1366 reviews, suggesting widespread satisfaction and reliability. WOW Product Options, while highlighting its ability to 'create unlimited product options' and enhance UX to 'boost store revenue,' has a lower rating of 4.7/5 and a significantly smaller number of reviews (3). This suggests it may be newer or less widely adopted, but the description emphasizes a wide array of custom option elements, including text fields, image and color swatches, dropdowns and much more. WOW Product Options positions itself towards merchants needing a highly customizable experience with its claim to offer '15+ option elements' organized into 'sets'. Its value proposition centers on enabling personalized product choices and infinite selection possibilities, aimed at improving UX and driving revenue. Avis Product Options, lacking a detailed description, focuses primarily on product variants. While both apps share the 'Custom products' and 'Product variants' Shopify categories, WOW's emphasis on a wide variety of custom fields including color swatches and file uploads points to it targeting businesses that require significant product customization features and the importance of visual options. However, with so few reviews, judging its true effectiveness is difficult compared to Avis.

In 2026, when choosing a Shopify app for product options and variants, merchants have two choices: Avis Product Options, Variants and WOW Product Options. Avis boasts a perfect 5/5 rating based on a substantial 1366 reviews, suggesting widespread satisfaction and reliability. WOW Product Options, while highlighting its ability to 'create unlimited product options' and enhance UX to 'boost store revenue,' has a lower rating of 4.7/5 and a significantly smaller number of reviews (3). This suggests it may be newer or less widely adopted, but the description emphasizes a wide array of custom option elements, including text fields, image and color swatches, dropdowns and much more. WOW Product Options positions itself towards merchants needing a highly customizable experience with its claim to offer '15+ option elements' organized into 'sets'. Its value proposition centers on enabling personalized product choices and infinite selection possibilities, aimed at improving UX and driving revenue. Avis Product Options, lacking a detailed description, focuses primarily on product variants. While both apps share the 'Custom products' and 'Product variants' Shopify categories, WOW's emphasis on a wide variety of custom fields including color swatches and file uploads points to it targeting businesses that require significant product customization features and the importance of visual options. However, with so few reviews, judging its true effectiveness is difficult compared to Avis.