Awesome Facebook Product Feed vs Selling Pointfor Shopify (2026)
Awesome Facebook Product Feed and Selling Point address entirely different needs within the Shopify ecosystem. Awesome Facebook Product Feed focuses on marketing and advertising by creating and managing product feeds for various platforms like Facebook, Instagram, Google, TikTok, and Pinterest. It targets merchants looking to expand their reach through dynamic and retargeting ads. Its strength lies in automating product feed creation, handling multi-currency, multi-language, and multi-location inventory. Selling Point, on the other hand, is a specialized app addressing gift card and store credit migration. It helps merchants transition from other platforms or POS systems to Shopify by importing existing gift card balances. The core difference between the two apps is their functionality. Awesome Facebook Product Feed is all about product feed management for advertising, while Selling Point streamlines the migration and management of gift cards and store credits. Awesome Facebook Product Feed boasts features like automatic feed updates and image optimization for ads, which are absent in Selling Point. Selling Point provides bulk import and generation tools designed to manage gift cards, features not relevant for Awesome Facebook Product Feed. The choice between the two depends entirely on the merchant's specific needs: advertising optimization or gift card migration.
At a Glance
Awesome Facebook Product Feed
24 reviews
Selling Point
45 reviews
Detailed Overview
Awesome Facebook Product Feed
Facebook product feed app that creates product feeds compatible with Facebook, Instagram and Google.
Key Features
- Generates Facebook product feeds with multi language support
- Unlimited multi currency support. We support merchants and customers worldwide.
- Multi location (inventory) support - don't advertise unavailable products
- Full support for Google Product Categories, Gender, Age Group and Color property
- Automatically updates products feeds multiple times per hour.
Selling Point
Easily migrate or import Gift Cards or Store Credits from any POS system or website into your store
Key Features
- Migrate your existing Gift Cards from any platform into Shopify Gift Cards.
- Import store credit from another system into a native Store Credit in bulk.
- Ability to import physical gift cards as virtual gift cards in bulk.
- Transform offline Gift Cards into virtual native Gift Cards/Store Credits.
- Bulk generate & auto send out Gift Cards for your marketing promotions.
Feature Comparison
| Rating | 4.1/5 | 5/5 |
Rating Awesome Facebook Product Feed4.1/5 Selling Point5/5 | ||
| Reviews | 24 | 45 |
Reviews Awesome Facebook Product Feed24 Selling Point45 | ||
| Primary Function | Product Feed Generation & Management | Gift Card/Store Credit Migration & Management |
Primary Function Awesome Facebook Product FeedProduct Feed Generation & Management Selling PointGift Card/Store Credit Migration & Management | ||
| Target Audience | Merchants using Facebook/Instagram/Google Ads for product promotion | Merchants migrating from other platforms needing Gift Card/Store Credit support |
Target Audience Awesome Facebook Product FeedMerchants using Facebook/Instagram/Google Ads for product promotion Selling PointMerchants migrating from other platforms needing Gift Card/Store Credit support | ||
| Key Feature - Automation | Automatic product feed updates multiple times per hour | Bulk import of Gift Cards and Store Credits |
Key Feature - Automation Awesome Facebook Product FeedAutomatic product feed updates multiple times per hour Selling PointBulk import of Gift Cards and Store Credits | ||
| Multi-Channel Support | Supports Facebook, Instagram, Google, TikTok, Pinterest and others | N/A - Focused on Shopify Gift Cards/Store Credit |
Multi-Channel Support Awesome Facebook Product FeedSupports Facebook, Instagram, Google, TikTok, Pinterest and others Selling PointN/A - Focused on Shopify Gift Cards/Store Credit | ||
| Value Proposition | Increased ad performance and reach through optimized product feeds | Seamless transition of Gift Card balances to Shopify |
Value Proposition Awesome Facebook Product FeedIncreased ad performance and reach through optimized product feeds Selling PointSeamless transition of Gift Card balances to Shopify | ||
Our Verdict
The choice between Awesome Facebook Product Feed and Selling Point hinges on a merchant's specific requirements. If the goal is to enhance advertising campaigns on Facebook, Instagram, or other platforms through dynamic product feeds, Awesome Facebook Product Feed is the clear winner. The automated updates, multi-currency support, and image optimization features are highly beneficial for merchants engaging in extensive online advertising.
Conversely, if a merchant is migrating to Shopify from another platform and needs to transfer existing gift card balances or store credits, Selling Point is the indispensable tool. It streamlines the migration process, saving time and resources that would otherwise be spent on manual data entry or custom development. Selling Point is really only suitable for merchants needing gift card or store credit functionality.
Common Questions
Which app is easier to set up?
Based on their descriptions, Selling Point is likely easier to set up for its specific purpose. It focuses on a one-time migration task. Awesome Facebook Product Feed, requiring connection to multiple ad platforms and ongoing maintenance of product feeds, might require a bit more initial configuration and ongoing optimization.
Which app is better for increasing sales?
Awesome Facebook Product Feed has a more direct impact on sales by optimizing product feeds for targeted advertising campaigns. Selling Point indirectly supports sales by facilitating the use of gift cards and store credits, encouraging repeat purchases and customer loyalty, but only for merchants that had those to begin with.
Can Awesome Facebook Product Feed help with SEO?
While Awesome Facebook Product Feed's primary focus is advertising product feeds, the feeds can sometimes be leveraged for basic SEO purposes by including product details and optimized images. The app's focus is not SEO, but the product data can sometimes be beneficial.
Does Selling Point offer analytics on gift card usage?
The provided description for Selling Point does not mention any analytics features. It's primarily focused on the migration and management of gift cards and store credits, not detailed reporting.
Is it possible to use both apps together?
Yes, the apps address entirely different business needs. A merchant could use Selling Point to migrate their gift cards and store credits, and simultaneously use Awesome Facebook Product Feed to optimize their product feeds for advertising. There is no functional overlap between the two apps.
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