B: B2B Lock, Login, Hide Price vs Clay: B2B Wholesale Pricingfor Shopify (2026)
B: B2B Lock, Login, Hide Price and Clay: B2B Wholesale Pricing both cater to Shopify merchants aiming to implement B2B functionalities, but they approach the problem from different angles. B: B2B Lock focuses primarily on access control and content protection, allowing merchants to gate content like product prices, entire collections, or specific pages using various methods such as logins, passcodes, and age verification. This makes it suitable for stores needing robust access control and content hiding, particularly those selling age-restricted or sensitive products. It is also helpful for private or exclusive sales. Clay, in contrast, emphasizes wholesale pricing functionalities, likely offering features related to tiered pricing, bulk discounts, and customer-specific pricing rules although the details are not specified in the description provided. B: B2B Lock is positioned as a comprehensive content protection solution, offering advanced features like checkout lock rules and integration within a broader BSS B2B suite. It's geared towards merchants needing granular control over who can access which parts of their store. Clay, while having a higher rating, has significantly fewer reviews, suggesting it might be a newer or more niche product, likely specializing in complex wholesale pricing management. The absence of specific feature descriptions in the provided data for Clay makes a direct feature-to-feature comparison challenging beyond their core positioning.
At a Glance
B: B2B Lock, Login, Hide Price
522 reviews
Clay: B2B Wholesale Pricing
81 reviews
Detailed Overview
B: B2B Lock, Login, Hide Price
Set up B2B login, wholesale lock with page lock, hide prices, password page, and password protect
Key Features
- Hide prices and Add to cart until visitors log in or match your rule conditions
- Hide or lock products, variants, and collections for specific customer targets
- Protect pages, blogs, URLs behind login, passcodes, secret links, or age gates.
- Limit checkout access on Shopify Plus with validation rules by product, tag, IP.
- Manage all locks in one Rule Builder; integrate with other BSS B2B Suite apps.
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating B: B2B Lock, Login, Hide Price4.9/5 Clay: B2B Wholesale Pricing5/5 | ||
| Reviews | 522 | 81 |
Reviews B: B2B Lock, Login, Hide Price522 Clay: B2B Wholesale Pricing81 | ||
| Core Functionality | Access Control & Content Protection (Hide Prices, Lock Pages) | Wholesale Pricing Management (Likely tiered pricing and bulk discounts) |
Core Functionality B: B2B Lock, Login, Hide PriceAccess Control & Content Protection (Hide Prices, Lock Pages) Clay: B2B Wholesale PricingWholesale Pricing Management (Likely tiered pricing and bulk discounts) | ||
| Access Restriction Methods | Logins, Passcodes, Secret Links, Age Gates, Email Subscriptions | Unspecified (Likely customer group based pricing) |
Access Restriction Methods B: B2B Lock, Login, Hide PriceLogins, Passcodes, Secret Links, Age Gates, Email Subscriptions Clay: B2B Wholesale PricingUnspecified (Likely customer group based pricing) | ||
| Target Merchant | Stores needing robust content protection, age verification, or private sales | Stores with complex wholesale pricing structures |
Target Merchant B: B2B Lock, Login, Hide PriceStores needing robust content protection, age verification, or private sales Clay: B2B Wholesale PricingStores with complex wholesale pricing structures | ||
| Checkout Control | Checkout lock rules by customer, product, or tags (Shopify Plus) | Unspecified |
Checkout Control B: B2B Lock, Login, Hide PriceCheckout lock rules by customer, product, or tags (Shopify Plus) Clay: B2B Wholesale PricingUnspecified | ||
| Google Search | Prevents items from appearing in Google Search | Unspecified |
Google Search B: B2B Lock, Login, Hide PricePrevents items from appearing in Google Search Clay: B2B Wholesale PricingUnspecified | ||
Our Verdict
If your primary need is controlling access to your store's content, hiding prices from the general public, implementing age verification, or managing private sales, B: B2B Lock, Login, Hide Price is the more suitable choice. Its extensive feature set for access management and content restriction provides a robust solution. If you are a Shopify Plus merchant, checkout control by customer, product, or tag is a significant value add.
However, if your focus is solely on managing complex wholesale pricing structures, then Clay: B2B Wholesale Pricing might be the better fit, *assuming* it offers a superior solution for tiered pricing and customer-specific discounts, as suggested by its name and category. Further investigation into Clay's specific features is required to confirm this. Because information on Clay is limited, without seeing Clay's features, it's difficult to strongly recommend it beyond the assumption that it delivers on B2B wholesale pricing.
Common Questions
Which app is easier to set up?
Without user reviews explicitly mentioning ease of setup, it's difficult to say definitively. However, B: B2B Lock's broader feature set may mean a steeper initial learning curve. Clay's focused functionality might translate to simpler configuration, but the lack of details makes it speculative.
Can both apps handle tiered pricing?
B: B2B Lock does not explicitly mention tiered pricing. Clay's name and category suggest it likely supports tiered pricing, but this requires verification.
Do either of these apps integrate with other Shopify apps?
B: B2B Lock integrates with other BSS B2B Suite apps, providing a potentially more comprehensive B2B solution. Information on Clay's integrations is not provided.
Which app is better for stores selling age-restricted products?
B: B2B Lock is the better choice for stores selling age-restricted products due to its age gate feature, enabling age verification before granting access to products or pages.
If I only want to hide prices from regular customers and show them to logged-in B2B customers, which app is better?
B: B2B Lock is explicitly designed for this purpose. Clay *might* offer this functionality through customer-specific pricing, but the limited information makes B: B2B Lock the safer bet.
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