B: B2B Lock, Login, Hide Price vs Faire: Sell Wholesalefor Shopify (2026)
B: B2B Lock, Login, Hide Price and Faire: Sell Wholesale are both Shopify apps catering to wholesale needs, but they operate with fundamentally different approaches. B: B2B Lock focuses on controlling access and visibility within *your* Shopify store, enabling you to manage B2B customer segments, hide prices, and restrict access to content. It's about creating a gated experience on your existing platform. Faire, on the other hand, is a *wholesale marketplace* that connects your store to independent retailers globally. It aims to expand your wholesale reach by placing your products in front of a curated audience of buyers on Faire's platform, rather than altering the functionality of your primary Shopify storefront directly.
At a Glance
B: B2B Lock, Login, Hide Price
522 reviews
Faire: Sell Wholesale
259 reviews
Detailed Overview
B: B2B Lock, Login, Hide Price
Set up B2B login, wholesale lock with page lock, hide prices, password page, and password protect
Key Features
- Hide prices and Add to cart until visitors log in or match your rule conditions
- Hide or lock products, variants, and collections for specific customer targets
- Protect pages, blogs, URLs behind login, passcodes, secret links, or age gates.
- Limit checkout access on Shopify Plus with validation rules by product, tag, IP.
- Manage all locks in one Rule Builder; integrate with other BSS B2B Suite apps.
Faire: Sell Wholesale
Grow your wholesale business with exposure to independent retailers worldwide
Key Features
- Sell to independent retailers around the world
- Faire offers simple set-up and no commitments
- Quickly and easily publish your products on Faire
- Keep inventory levels in sync and avoid overselling
- Simplify operations by syncing orders to Shopify
Feature Comparison
| Rating | 4.9/5 | 4.5/5 |
Rating B: B2B Lock, Login, Hide Price4.9/5 Faire: Sell Wholesale4.5/5 | ||
| Reviews | 522 | 259 |
Reviews B: B2B Lock, Login, Hide Price522 Faire: Sell Wholesale259 | ||
| Target Merchant | Merchants wanting to control access & pricing within their existing Shopify store | Merchants wanting access to a global wholesale marketplace |
Target Merchant B: B2B Lock, Login, Hide PriceMerchants wanting to control access & pricing within their existing Shopify store Faire: Sell WholesaleMerchants wanting access to a global wholesale marketplace | ||
| Core Functionality | Content Restriction, B2B Login Management, Price Hiding | Wholesale Marketplace Integration, Sales Channel |
Core Functionality B: B2B Lock, Login, Hide PriceContent Restriction, B2B Login Management, Price Hiding Faire: Sell WholesaleWholesale Marketplace Integration, Sales Channel | ||
| Sales Model | Maintains existing Shopify store; adds B2B access controls | Expands reach via Faire's wholesale marketplace |
Sales Model B: B2B Lock, Login, Hide PriceMaintains existing Shopify store; adds B2B access controls Faire: Sell WholesaleExpands reach via Faire's wholesale marketplace | ||
| Ease of Use | Potentially complex rule configuration depending on needs | Simple setup with product publishing & inventory syncing |
Ease of Use B: B2B Lock, Login, Hide PricePotentially complex rule configuration depending on needs Faire: Sell WholesaleSimple setup with product publishing & inventory syncing | ||
| Value Proposition | Increased control over who sees what; customized B2B experience on your Shopify store | Access to a global network of independent retailers; simplified wholesale operations |
Value Proposition B: B2B Lock, Login, Hide PriceIncreased control over who sees what; customized B2B experience on your Shopify store Faire: Sell WholesaleAccess to a global network of independent retailers; simplified wholesale operations | ||
| Integration with other BSS B2B Suite apps | Yes | No |
Integration with other BSS B2B Suite apps B: B2B Lock, Login, Hide PriceYes Faire: Sell WholesaleNo | ||
Our Verdict
If you're looking to manage B2B relationships *within* your existing Shopify store, controlling access to pricing and content based on customer segmentation, then B: B2B Lock, Login, Hide Price is the better choice. Its advanced rule-building capabilities and integration with other BSS B2B Suite apps are significant advantages. However, if your primary goal is to expand your wholesale reach and connect with independent retailers around the world with minimal setup effort, then Faire: Sell Wholesale is the more suitable option. Faire gives you immediate access to a large marketplace, but you relinquish some control over the customer experience.
Common Questions
Which app is easier to set up and manage?
Faire: Sell Wholesale likely has a simpler initial setup due to its focus on syncing products to a pre-existing marketplace. B: B2B Lock, Login, Hide Price may require more configuration to establish rules and access restrictions.
Which app gives me more control over the customer experience?
B: B2B Lock, Login, Hide Price provides significantly more control over the customer experience *on your Shopify store*. You determine who sees what products and pricing, and how they access your content. Faire provides limited control within their marketplace.
If I already have a well-established wholesale business, which app is better?
This depends. If your existing wholesale business is mainly managed outside Shopify, Faire can offer streamlined integration. If your wholesale business is partially managed *within* Shopify but you need more control, then B: B2B Lock is better.
Which app is better for a new business just starting to explore wholesale?
Faire: Sell Wholesale might be the better starting point, as it provides immediate access to a potential customer base without requiring complex store configurations upfront. It allows you to test the waters and validate your wholesale offering more easily.
What are the potential disadvantages of using Faire?
While Faire offers access to a large marketplace, it also means adhering to their terms and potentially facing competition from other brands. You also lose direct control over the customer relationship.
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