Back In Stock ︱Restock Rooster vs WAX: marketing on WhatsAppfor Shopify (2026)
Back In Stock ︱Restock Rooster and WAX: marketing on WhatsApp both aim to boost sales for Shopify merchants, but they approach it with fundamentally different strategies. Back In Stock focuses narrowly on recovering lost sales due to out-of-stock products by providing 'Notify Me' buttons and automated email alerts. It's positioned as a simple, quick-to-install solution to address a specific pain point. WAX, on the other hand, is a broader WhatsApp marketing platform designed for conversational commerce. It handles back-in-stock alerts as one of many use cases, including abandoned cart recovery and post-purchase engagement. WAX positions itself as a comprehensive tool for driving sales and retention through WhatsApp. The key difference lies in the channel used for communication and the breadth of features. Back In Stock relies primarily on email, offering a targeted solution with customization and Klaviyo integration. WAX centers around WhatsApp, leveraging its high open rates and response rates for a wider range of marketing activities. This difference affects the target audience: Back In Stock is ideal for merchants who need a simple, email-based solution for back-in-stock notifications. WAX caters to merchants seeking a more robust and versatile platform to leverage WhatsApp for customer engagement, sales, and support. While both have 5-star ratings, WAX has significantly more reviews, suggesting wider adoption or a more established presence.
At a Glance
Back In Stock ︱Restock Rooster
17 reviews
WAX: marketing on WhatsApp
41 reviews
Detailed Overview
Back In Stock ︱Restock Rooster
Send back in stock alerts automatically to bring customers back to your store and recover lost sales
Key Features
- Recover lost revenue by automatically sending back in stock alerts and reminders
- Improve client experience with Notify Me button added for out of stock products
- Add to your store quickly in two clicks and get online support from our team
- Fully customize the buttons and alerts in minutes & add Logo to match your brand
- Add to Collection Page, use own email & Klaviyo, Selectively Show or Hide button
WAX: marketing on WhatsApp
Improve sales and customer experience on WhatsApp with marketing campaigns and automated flows.
Key Features
- Create engaging marketing campaigns easily and send them at the right time
- Build automated customer journeys thanks to our conversational flow builder
- Chat seamlessly with customers and link your inbox to support tools
- Track performance and optimize the results of your campaigns and automations
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Back In Stock ︱Restock Rooster5/5 WAX: marketing on WhatsApp5/5 | ||
| Reviews | 17 | 41 |
Reviews Back In Stock ︱Restock Rooster17 WAX: marketing on WhatsApp41 | ||
| Primary Communication Channel | ||
Primary Communication Channel Back In Stock ︱Restock RoosterEmail WAX: marketing on WhatsAppWhatsApp | ||
| Focus | Back-in-stock alerts | Comprehensive WhatsApp marketing |
Focus Back In Stock ︱Restock RoosterBack-in-stock alerts WAX: marketing on WhatsAppComprehensive WhatsApp marketing | ||
| Ease of Use | Two-click installation | Conversational flow builder |
Ease of Use Back In Stock ︱Restock RoosterTwo-click installation WAX: marketing on WhatsAppConversational flow builder | ||
| Customization | Buttons, Alerts, Logo | Marketing campaign design |
Customization Back In Stock ︱Restock RoosterButtons, Alerts, Logo WAX: marketing on WhatsAppMarketing campaign design | ||
| Key Features | Klaviyo integration, Collection Page Button | Automated Flows, Support tool integration, GDPR compliance |
Key Features Back In Stock ︱Restock RoosterKlaviyo integration, Collection Page Button WAX: marketing on WhatsAppAutomated Flows, Support tool integration, GDPR compliance | ||
| Target Merchant | Merchants needing quick back-in-stock solution | Merchants wanting WhatsApp marketing strategy |
Target Merchant Back In Stock ︱Restock RoosterMerchants needing quick back-in-stock solution WAX: marketing on WhatsAppMerchants wanting WhatsApp marketing strategy | ||
| Value Proposition | Recover lost sales with minimal effort | Drive sales & retention with conversational marketing |
Value Proposition Back In Stock ︱Restock RoosterRecover lost sales with minimal effort WAX: marketing on WhatsAppDrive sales & retention with conversational marketing | ||
Our Verdict
For Shopify merchants seeking a straightforward and cost-effective solution solely for managing back-in-stock notifications via email, Back In Stock ︱Restock Rooster appears to be a great option. Its simple setup and focused feature set make it ideal for stores that want to quickly address this specific issue. However, if a merchant wants to leverage the power of WhatsApp for a broader range of marketing activities, including back-in-stock alerts, abandoned cart recovery, and customer engagement, WAX: marketing on WhatsApp is the superior choice. Its robust features and focus on conversational marketing provide a more comprehensive solution, though it may require a greater investment of time and resources to implement effectively.
Common Questions
Which app is easier to set up?
Based on the descriptions, Back In Stock ︱Restock Rooster is easier to set up, claiming a two-click installation process. WAX, with its conversational flow builder, likely requires more configuration.
Which app offers better integration with other marketing tools?
Back In Stock specifically mentions integration with Klaviyo, while WAX mentions integration with support tools for seamless customer chats.
Which app is more suitable for a merchant focused on GDPR compliance?
WAX explicitly states that it is GDPR-compliant, offering more assurance for merchants concerned about data privacy regulations.
Does one app offer better customer support?
Back In Stock mentions online support from their team, while WAX implies support capabilities through its chat and support tool integration. Neither provides specific details to declare one superior.
Which app offers better value for money?
This is difficult to determine without pricing information. If a merchant only needs back-in-stock alerts, Back In Stock might offer better value. If they need a broader WhatsApp marketing solution, WAX could be more valuable despite potentially higher costs.
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