Because: CRO + Personalization vs Shogun ‑ A/B Testingfor Shopify (2026)
Because: CRO + Personalization and Shogun ‑ A/B Testing both aim to enhance Shopify merchants' conversion rates, but they approach it from different angles. Because focuses on dynamic personalization using customer data from sources like Klaviyo and Shopify to create targeted content and experiences. Its strength lies in simplifying the personalization process with a user-friendly editor, enabling merchants to quickly create and deploy personalized banners, bars, and badges without coding. Shogun, on the other hand, is a dedicated A/B testing app allowing merchants to test different versions of pages, templates, themes, and even product prices. It offers more granular control over testing variables and segmentation. Shogun's primary strength is robust A/B testing capabilities, making it ideal for data-driven merchants seeking to optimize specific elements of their store.
At a Glance
Because: CRO + Personalization
81 reviews
Shogun ‑ A/B Testing
12 reviews
Detailed Overview
Because: CRO + Personalization
Boost conversions with dynamic personalization and targeted customer lifecycle experiences.
Key Features
- Personalize every page w/ banners, bars, badges &more, based on shoppers' data.
- Increase CR through dynamic personalization using Klaviyo and Shopify data.
- Boost sales by providing relevant reasons to buy tailored to each customer.
- Quickly personalize pages with our Canva-like editor, no coding required.
- Maintain consistent brand identity with customized styles and theme integration.
Shogun ‑ A/B Testing
Maximize Profits with Smarter A/B Testing: Themes, Templates, Pages, Prices and More.
Key Features
- Page and Template Tests – Create variants for important pages and templates
- Theme Testing – Run storewide tests to optimize branding, UX and site flows
- Price Testing- Test different product prices to optimize your revenue and profit
- Audience Segmentation – Segment based on location, customer behavior and more
- Goals & Analytics – Set goals for key metrics like conversion rate
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating Because: CRO + Personalization4.9/5 Shogun ‑ A/B Testing5/5 | ||
| Reviews | 81 | 12 |
Reviews Because: CRO + Personalization81 Shogun ‑ A/B Testing12 | ||
| Core Functionality | Dynamic Personalization | A/B Testing |
Core Functionality Because: CRO + PersonalizationDynamic Personalization Shogun ‑ A/B TestingA/B Testing | ||
| Data Sources | Klaviyo, Shopify, UTM data | Location, behavior, referring URL |
Data Sources Because: CRO + PersonalizationKlaviyo, Shopify, UTM data Shogun ‑ A/B TestingLocation, behavior, referring URL | ||
| Ease of Use | Canva-like editor, no coding | Shopify native editor |
Ease of Use Because: CRO + PersonalizationCanva-like editor, no coding Shogun ‑ A/B TestingShopify native editor | ||
| Testing Scope | Banners, bars, badges, product recommendations | Pages, templates, themes, product prices |
Testing Scope Because: CRO + PersonalizationBanners, bars, badges, product recommendations Shogun ‑ A/B TestingPages, templates, themes, product prices | ||
| Target Merchant | Merchants focused on personalized customer experiences and lifecycle marketing | Merchants focused on data-driven A/B testing and conversion optimization |
Target Merchant Because: CRO + PersonalizationMerchants focused on personalized customer experiences and lifecycle marketing Shogun ‑ A/B TestingMerchants focused on data-driven A/B testing and conversion optimization | ||
| Value Proposition | Increase conversions through personalized content and experiences | Maximize profits through rigorous A/B testing and optimization |
Value Proposition Because: CRO + PersonalizationIncrease conversions through personalized content and experiences Shogun ‑ A/B TestingMaximize profits through rigorous A/B testing and optimization | ||
Our Verdict
For merchants prioritizing ease of use and quick implementation of personalized content based on existing customer data (e.g., Klaviyo segments), Because: CRO + Personalization is the better choice. Its Canva-like editor simplifies the creation and deployment of personalized banners and product recommendations. However, for merchants deeply invested in A/B testing different aspects of their store, from themes to product prices, and who require granular control over test segmentation and analytics, Shogun ‑ A/B Testing is the more suitable option. While Shogun has fewer reviews at this point, its specialized focus on A/B testing makes it a powerful tool for data-driven optimization.
Common Questions
What is the key difference between personalized content and A/B testing?
Personalized content tailors the shopping experience to individual customers based on their data, while A/B testing compares two or more versions of a page or element to determine which performs better overall.
Which app requires more technical expertise?
Because: CRO + Personalization requires less technical expertise due to its user-friendly editor and focus on data integration. Shogun ‑ A/B Testing, while using the Shopify native editor, requires a deeper understanding of A/B testing principles and data analysis.
Can I use both apps together?
Yes, it's possible to use both apps together. You could use Shogun to optimize the overall layout and flow of your store, and then use Because to personalize the content within those optimized pages based on customer segments.
Which app is better for new Shopify stores?
Because: CRO + Personalization might be a better starting point for new stores as it allows for quick wins with personalized content. As the store grows and generates more traffic, investing in Shogun for more rigorous A/B testing becomes increasingly valuable.
How do I track the ROI of each app?
Both apps provide analytics to track the impact of their features on key metrics like conversion rate and revenue. Because tracks the performance of personalized content, while Shogun tracks the results of A/B tests.
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